# Unit Economics Schedule

LTV, CAC, payback and contribution margin with cohort retention.

- Canonical: https://finamodel.com/schedules/unit-economics
- Group: Revenue & Operations
- Found in: 17 models
- Sheet-name variants: Unit_Economics, Cohorts, Cohort_Retention

## About this unit economics schedule

A unit economics schedule measures profitability at the customer, loan, product, store, cohort, or transaction level. Common outputs include LTV, CAC, payback period, gross margin, contribution margin, retention, churn, and cohort value.

Use this free Excel unit economics schedule preview to compare layouts for SaaS, fintech, marketplace, subscription, and consumer models. It is useful when the quality of growth depends on whether each incremental unit creates attractive long-term economics.

## Source models

- [bnpl](https://finamodel.com/templates/bnpl-model) - sheet: Unit_Economics
- [runway](https://finamodel.com/templates/runway-model) - sheet: Cohort_Retention
- [unit-economics](https://finamodel.com/templates/unit-economics-model) - sheet: Unit_Economics
- [saas-mrr-arr](https://finamodel.com/templates/saas-mrr-arr-model) - sheet: Cohort_Retention
- [pre-seed-pitch](https://finamodel.com/templates/pre-seed-pitch-model) - sheet: Unit_Economics
- [ecommerce](https://finamodel.com/templates/ecommerce-forecast-model) - sheet: Cohort_Retention
- [ecommerce-forecast](https://finamodel.com/templates/ecommerce-forecast) - sheet: Cohorts
- [subscription-box](https://finamodel.com/templates/subscription-box-model) - sheet: Unit_Economics
- [marketplace](https://finamodel.com/templates/marketplace-model) - sheet: Cohorts
- [franchise](https://finamodel.com/templates/franchise-model) - sheet: Unit_Economics
- [food-delivery](https://finamodel.com/templates/food-delivery-model) - sheet: Unit_Economics
- [ev-charging](https://finamodel.com/templates/ev-charging-model) - sheet: Cohorts
- [shipping](https://finamodel.com/templates/shipping-model) - sheet: Unit_Economics
- [car-rental](https://finamodel.com/templates/car-rental-economics-model) - sheet: Unit_Economics
- [gamefi](https://finamodel.com/templates/gamefi-model) - sheet: Unit_Economics
- [adtech](https://finamodel.com/templates/adtech-revenue-model) - sheet: Cohorts
- [coworking-space](https://finamodel.com/templates/coworking-space) - sheet: Cohort_Retention

## Related schedules

- [Revenue Build](https://finamodel.com/schedules/revenue-build) - Bottom-up revenue model from volume, price and mix drivers.
- [Operating Expenses](https://finamodel.com/schedules/operating-expenses) - Opex build by line item with fixed/variable splits and ratios.
- [Headcount & Payroll](https://finamodel.com/schedules/headcount-payroll) - Hiring plan by department driving FTE counts and fully-loaded payroll.
- [Scenarios](https://finamodel.com/schedules/scenarios) - Base / bull / bear toggles driving the model via CHOOSE switches.
- [COGS Schedule](https://finamodel.com/schedules/cogs-schedule) - Cost of goods sold schedule tied to volumes and input pricing.
- [Segment Build](https://finamodel.com/schedules/segment-build) - Revenue and margin built up across business or product segments.