# Amenitiz Financial Model All-in-one hotel management SaaS platform ("Shopify for hotels") for independent hoteliers - PMS, booking engine, channel manager, website builder, payments, and AI-driven revenue management. - Canonical: https://finamodel.com/startups/amenitiz - Excel download: https://finamodel.com/startup-models/amenitiz.xlsx - Category: Fintech - Model type: SaaS ARR / Valuation - Geography: European-first (Spain, France, Italy, UK initially); expansion to North America via Series B. ## About the company Amenitiz provides independent hotels with a single operating platform for property management, bookings, channel distribution, websites, payments, and revenue management. It is positioned as an accessible alternative to stitching together multiple hotel-tech point solutions. The company focuses on boutique hotels, B&Bs, and other independent properties, initially across Europe. Its PriceAdvisor product adds AI-driven pricing, while Amenitiz Pay extends the core software relationship into payment processing. The model should begin with subscribed properties, monthly subscription ARPU, and add-on adoption such as PriceAdvisor. A secondary payments schedule should convert booking or payment volume into take-rate revenue, with sales efficiency and property retention governing the SaaS growth case. ## What's included - 5-year monthly revenue build with stage-appropriate growth assumptions - Full P&L, headcount plan, and operating-expense schedule - Cash-flow statement, runway, and burn-rate tracking - Valuation via exit multiple with a DCF cross-check - Returns analysis with MOIC and IRR - Unit economics including CAC, LTV, payback, and cohort retention ## Product & value proposition - Replaces the complexity of multiple hotel-tech point-solutions (PMS, channel manager, booking engine, website CMS, online reputation, payments) with one integrated platform. - Key product modules: Property Management System (PMS), Booking Engine, Channel Manager, Website Builder, Payments (Amenitiz Pay), SmartPricing / PriceAdvisor (AI revenue management). - PriceAdvisor: AI dynamic pricing tool built specifically for small independent hotels; average +20% revenue uplift for users. - Target customers: independent and boutique hotels, B&Bs, rural properties - not enterprise chains. Estimated 1.5M independent hotels globally. - Positioned as the only all-in-one tool built specifically for the independent segment (large hotel-tech vendors focus on enterprise chains). ## Market - TAM framing: ~1.5 million independent hotels globally. - Market opportunity driven by fragmentation: independent hoteliers historically underserved by enterprise solutions (Oracle, Amadeus) and forced to stitch together 5–10 different tools. ## Revenue model - Primary: SaaS subscription per hotel property, monthly or annual billing. - Published pricing (2022–2023): €42–€69/month per property for core plan; approximate USD equivalent $45–$75/month. - Add-ons: PriceAdvisor (AI pricing) at €6/room/month on top of base plan [public pricing]. Payments take-rate (Amenitiz Pay) - rate not publicly disclosed. - Revenue mix: primarily recurring subscription; secondary revenue from payments processing take-rate (emerging); minimal services revenue. - Go-to-market: direct sales + self-serve; partnership with tourism boards and hospitality associations in Spain/France. - Cohort of ~4,000 hotels at Series A (April 2022); grew to 15,000+ by Series B (November 2025). ## Traction & metrics - Hotels on platform at Series A close (April 2022): ~4,000 properties across 37 countries. - Hotels on platform at Series B close (November 2025): 15,000+ properties. - Revenue 2022: $15.4M [public data, Latka]; Revenue 2023: $45.5M [public data, Latka]. - Revenue implied 2022→2023 growth: ~195%. - Bookings processed: €3 billion cumulative by Series B. - Team size at Series B: 274 employees [public data, Latka 2023]. - Customer reviews: 4.8/5 average. - Geography: 37 countries at Series A; European primary. ## Unit economics - Average monthly subscription: ~€55/hotel/month (midpoint of €42–€69 range). - Annual subscription: ~€660/hotel/year (~$720 USD). - Gross margin for B2B SaaS subscription: 75–80% (standard for horizontal SaaS; Amenitiz hosts infrastructure but cost structure is light). - LTV: at €55/month, 85% annual retention, 75% GM → LTV ≈ €2,750+ per hotel. - LTV/CAC: 7–14x range - healthy for SMB SaaS. - Payback period: 4–8 months at these unit economics. ## Competition / moat - Direct competitors: Mews, Cloudbeds, Little Hotelier, Lodgify, Sirvoy - all target independent hotels; larger legacy players (Oracle OPERA, Amadeus) target enterprise. - Moat: (1) Product breadth - single-platform vs. competitors requiring 3–5 tool integrations; (2) AI pricing (PriceAdvisor) creates measurable ROI and switching costs; (3) European SMB SaaS distribution (language/local support) hard to replicate; (4) payments integration creates data flywheel. - Growing network effects via channel manager (OTA distribution breadth) and Amenitiz Pay (payment data improves AI pricing). ## Team & funding ask / use of funds - Co-founder & CEO: Alexandre Guinefolleau. - Founded: 2017 in Barcelona. - Series A raise: €27M / ~$30M (April 2022), led by Eight Roads; joined by Point Nine Capital, Backed, Chalfen Ventures, Otium Capital. - Prior funding: Seed round (estimated ~€3–5M, early 2020–2021). - Use of Series A funds: (1) European market expansion; (2) 200+ new hires in Barcelona in 2022; (3) new product launches (RMS/Distribution). - Series B: $45M (November 2025), led by Kfund/Leadwind, with Thayer Ventures, Columbia Lake Partners; all existing investors participated [press]. - Total raised through Series B: ~$75M+ [press]. --- ## Recommended financial model - **Archetype + why:** SaaS ARR recurring subscription model. Revenue is primarily per-hotel monthly subscription (logos × ARPU). This is a textbook `recurring` mode - accounts = hotel logos, rev_per_acct = monthly ARPU, txns = 1, take = 1.0. Payments take-rate is secondary and modelled as "other revenue." No deal/financial model needed - this is an operating SaaS startup. - **Forecast horizon & granularity:** 60 months (5 years) monthly. Series A base case modelling investment returns from the $30M Series A raise. - **Key drivers & assumptions:** | Driver | Value | | -- | -- | | Opening hotel accounts (M1) | 4,000 | | Monthly ARPU | $60/hotel/month (~midpoint €55 converted to USD) | | New logos M1 (gross adds) | 150/month | | New logo MoM growth (Bull/Base/Bear) | 5% / 3.5% / 1.5% | | Monthly account churn (Bull/Base/Bear) | 0.8% / 1.2% / 2.0% | | ARPU expansion (MoM) | 0.5% / 0.3% / 0.1% | | Gross margin - core subscription | 78% | | Services revenue (M1) | $15,000/month | | Other revenue (M1) | $20,000/month | | Opening FTE | 60 | | Engineering hires Y1–Y5 | 15, 18, 12, 10, 8 | | Sales hires Y1–Y5 | 20, 25, 18, 12, 8 | | Marketing hires Y1–Y5 | 8, 10, 7, 5, 4 | | CS hires Y1–Y5 | 15, 18, 12, 8, 6 | | G&A hires Y1–Y5 | 5, 8, 6, 4, 3 | | Avg salary (EUR team, converted to USD) | Eng $120K, Sales $90K, Mkt $80K, CS $70K, GA $85K | | Marketing programs % of revenue | 20% / 18% / 15% | | Starting cash | $28,000,000 | | Series B close month | Month 36 | | Series B amount | $45,000,000 | | Pre-money (Series A being priced) | $90,000,000 | | Exit year | 5 | | EV/Revenue at exit (Bull/Base/Bear) | 10x / 7x / 4x | | WACC | 20% | | Terminal growth | 3% | - **Scenarios (Base / Bull / Bear - which variables flex):** - **Base:** ~3.5% MoM logo growth, 1.2% monthly churn, 18% marketing as % of revenue. Reaches ~15,000+ hotels by Y3–Y4, consistent with actual Series B traction. - **Bull:** 5% MoM logo growth, 0.8% churn (annual 90%+ retention), faster ARPU upsell from payments/AI pricing. ~20,000+ hotels by Y4. - **Bear:** 1.5% logo growth, 2% monthly churn (high SMB churn), minimal ARPU expansion. Slower path to profitability. - Flex variables: new logo adds, churn, ARPU expansion, marketing intensity, hiring pace. - **Required sheets / outputs:** Dashboard, Assumptions, Revenue, Headcount, P&L, Cash & Runway, Annual Financials, Valuation, Returns, Checks, Disclaimer. ## Frequently asked questions ### Is the Amenitiz financial model free? Yes. The Amenitiz model is a free Excel download with live formulas. ### Can I change the assumptions? Yes. The workbook is editable and its live formulas recalculate when assumptions change.