# Attentive Financial Model

B2B SMS / mobile marketing SaaS for e-commerce and retail brands.

- Canonical: https://finamodel.com/startups/attentive
- Excel download: https://finamodel.com/startup-models/attentive.xlsx
- Category: Consumer/DTC
- Model type: SaaS ARR / Valuation






## About the company

Attentive is a B2B SMS and mobile-marketing platform for e-commerce and retail brands. It helps marketers collect opt-ins, automate messages, segment audiences, and measure mobile-driven revenue through a dedicated communication channel.

The business is subscription SaaS for brands that need compliant, high-volume customer messaging. Its economics grow with customer adoption, message volume, marketing-program expansion, and the value brands attribute to SMS conversion.

The model is SaaS ARR with usage. Brand customers, platform fees, subscribers, messages, volume pricing, expansion, and churn build revenue. Messaging costs, sales productivity, deliverability, and retention drive gross margin.

## What's included

- 5-year monthly revenue build with stage-appropriate growth assumptions
- Full P&L, headcount plan, and operating-expense schedule
- Cash-flow statement, runway, and burn-rate tracking
- Valuation via exit multiple with a DCF cross-check
- Returns analysis with MOIC and IRR
- Unit economics including CAC, LTV, payback, and cohort retention

## Frequently asked questions

### Is the Attentive financial model free?

Yes. The Attentive model is a free Excel download with live formulas.

### Can I change the assumptions?

Yes. The workbook is editable and its live formulas recalculate when assumptions change.