# Beem Financial Model AR communications platform that overlays full-body "hologram" video of a person into the recipient's physical space via smartphone or web. - Canonical: https://finamodel.com/startups/beem - Excel download: https://finamodel.com/startup-models/beem.xlsx - Category: Hardware/Deep-tech - Model type: SaaS ARR / Valuation - Funding round: Seed - Funding: $4M - Founded: 2022 - Geography: London HQ; team across London, US & Russia [DECK, slide 21]. - Customer: B2B ## About the company Beem is an AR communications platform that places full-body, hologram-style video into a recipient’s physical space through smartphones and the web. It is designed to make remote interaction feel more immersive than a conventional video call, without requiring dedicated headset hardware. The platform can serve consumer communication but also has an enterprise licensing opportunity for presentations, collaboration, and customer engagement. That mix makes product engagement important alongside paid-seat adoption: sessions and content usage test whether the novelty becomes a repeat communication workflow rather than a one-off experience. Model registered users, active users, enterprise licences, seats, sessions, subscription revenue, and any usage-based content revenue. Include video processing, storage, product development, partnerships, customer support, and acquisition spend. Conversion, session frequency, enterprise expansion, AR delivery cost, pricing, and retention should drive scenarios. ## What's included - 5-year monthly revenue build with stage-appropriate growth assumptions - Full P&L, headcount plan, and operating-expense schedule - Cash-flow statement, runway, and burn-rate tracking - Valuation via exit multiple with a DCF cross-check - Returns analysis with MOIC and IRR - Unit economics including CAC, LTV, payback, and cohort retention ## Product & value proposition - Beem captures AR "holograms" (called Beems) of real humans - full-body, life-size - and overlays them onto the recipient's physical space via smartphone camera or web browser. - Three pillars: - **Credibility**: captures non-verbal cues lost in Zoom; claims 40% higher transfer of information & emotion. - **Connection**: viewer feels person is in the same room; not confined to a screen; claims 2x engaging vs. standard video. - **Convenience**: no green screen required; consumed via web, created via smartphone; supports live-stream and pre-recorded messages. - Vision: be the AR equivalent of WhatsApp (async messaging), Twitch (live broadcast), and Zoom (conferencing) - first two described as "[Done]", conferencing as "[Soon]". ## Market - Video streaming market: **$843bn by 2027**. - AR/VR market: **$661bn by 2025**. - Beem positions itself at the intersection of both markets. - No SAM or SOM broken out; no CAGR figures stated in deck. ## Revenue model Two routes to market: 1. **"Zoom Video" model** - freemium consumer platform: - Free tier for consumer use (builds scale/user base). - Paid "pro" or commercial license fee. - Specific price points not disclosed. 2. **"Beem Inside" model** - B2B platform licensing: - White-label / powered-by-Beem licensing to third-party platforms. - Monetised on either a revenue-share basis OR a cost-per-view (CPV) basis. - No CPV rate or rev-share % disclosed. ## Competition / moat - Competitive set identified: Zoom, Microsoft Teams, Google Meet, Cisco Webex, BlueJeans, Hopin (conferencing); WhatsApp, TikTok, Facebook, LinkedIn, Snapchat (messaging); Twitch, Vimeo, YouTube (streaming). - Beem's framing: these are all "big players not built for the Metaverse (yet)" - implies first-mover in AR-native comms. - Moat claims: proprietary volumetric-capture-without-green-screen tech; seamless web + mobile consumption; patents implied (USPTO listing of founder as "innovator to watch") but not detailed. - No head-to-head feature/pricing matrix provided. ## Team & funding ask / use of funds **Team**: 20 staff across London, US & Russia. - Jan Amstutz - CEO/Founder; ex physical commodities trader; listed by USPTO and Smithsonian as innovator to watch; Evening Standard top influential Londoners in tech. - Denis Islamov - CTO; Moscow State University. - Melissa Layton - GC; ex Field Fisher. - Paul Gardner - COO; ex McCann, The Mill. - Damian Hickey - CPO; ex Blippar, Diageo. - Aramique Krauthamer - Creative Director; ex Executive Creative Director, Tool of North America. - Advisors: Svetozar Putincanin (ex Head of Digital, Glencore Xstrata), François Delage (ex CEO De Beers Jewellers), Lior Messika (Eden Block), Young Guru (Roc Nation). **Funding ask**: Amount not stated. Use of funds over 18–24 months: 1. Go-to-market consumer play - build user community, monetise. 2. Launch Beem for Glasses (AR glasses / first-mover in consumer telepresence). 3. Expand R&D - maintain innovation pipeline. **Keystone Partnerships**: slide 19 content marked CONFIDENTIAL - no partner names visible. --- ## Recommended financial model - **Archetype + why**: Dual-stream SaaS + platform licensing (freemium + B2B). Primary archetype is a **consumer freemium → paid subscription model** (like Zoom's), layered with a **B2B platform licensing revenue stream** (CPV or rev-share). Because there is no disclosed revenue or unit economics, the model must be driver-based and assumption-heavy from day 0. - **Forecast horizon & granularity**: Monthly for Year 1–2 (GTM ramp); quarterly for Years 3–5. Five-year horizon total. - **Key drivers & assumptions**: *Consumer / Freemium stream* - Monthly new user registrations (organic + paid) - start at ~5,000/mo growing 15% MoM in Year 1; rationale: early-stage AR app, no virality data. - Free-to-paid conversion rate - 3–5%; rationale: Zoom converted ~3% at comparable stage. - Monthly subscription price (pro/commercial) - $12–20/user/mo; rationale: analogous to Zoom Pro ($15) and Loom ($8–12). - Monthly churn rate - 4–6%; rationale: early consumer SaaS benchmark. *B2B "Beem Inside" stream* - Number of platform partners signed per year - 2 in Y1, 5 in Y2, 10 in Y3; rationale: no disclosed pipeline. - Revenue per partner: modelled on CPV basis - $0.05–0.10/view; rationale: mid-range digital video CPV. - Average views/partner/month - 100k views/mo; rationale: placeholder; needs partner-by-partner sizing. - Alternatively model as rev-share % of partner revenue - 15–20%; flag as scenario toggle. *Costs* - Headcount: 20 staff currently; grow to 35–50 by end Y2 (GTM + R&D expansion per slide 23). - Average fully-loaded salary - £80k/yr blended (London/US/Russia mix). - Cloud / infra (AR video processing is compute-heavy) - model as % of revenue, start at 30–40% of revenue, declining to 15–20% at scale. - Marketing / CAC - 40% of opex in GTM phase; reduce to 25% at scale. - R&D - 30% of opex ongoing (hardware + glasses roadmap). - **Scenarios** (variables that flex): - *Bull*: higher conversion (6%), faster partner ramp (3/5/15), lower churn (2%), strong virality loop. - *Base*: assumptions as above. - *Bear*: slower consumer adoption (1–2% conversion), single platform partner per year, higher churn (8%), delayed glasses launch. - **Required sheets / outputs**: 1. Assumptions dashboard (all toggleable inputs). 2. Consumer revenue build (registrations → free users → paid users → MRR/ARR). 3. B2B licensing revenue build (partners × views × CPV or rev-share). 4. Headcount plan. 5. Opex build (salaries, infra, S&M, R&D, G&A). 6. P&L summary (Revenue, Gross Profit, EBITDA, Net Income) - monthly Y1–2, quarterly Y3–5. 7. Cash / runway tracker (burn rate, months of runway, implied raise timing). 8. Scenario toggle table (Base / Bull / Bear key outputs). ## Frequently asked questions ### Is the Beem financial model free? Yes. The Beem model is a free Excel download with live formulas. ### Can I change the assumptions? Yes. The workbook is editable and its live formulas recalculate when assumptions change.