# Bramble Energy Financial Model

UK deep-tech company commercialising a PCB-based hydrogen fuel cell stack (PCBFC™) for portable power and mobility applications.

- Canonical: https://finamodel.com/startups/bramble-energy
- Excel download: https://finamodel.com/startup-models/bramble-energy.xlsx
- Category: Climate/Energy
- Model type: Marketplace / GMV
- Funding round: Series B
- Funding: $47M
- Founded: 2022
- Geography: UK-headquartered; global manufacturing ambition via PCB supply chain; partners include BOC/Linde (global), MAHLE Powertrain (Germany/UK).
- Customer: B2C

## About the company

Bramble Energy commercialises PCBFC™, a hydrogen fuel-cell stack made through standard printed-circuit-board manufacturing. Its portable SD generators and configurable high-power stacks target off-grid power, light commercial vehicles, marine, aviation, and rail applications worldwide.

The company positions its PCB route as lower-capex and simpler than conventional fuel-cell production, with around four times fewer components. Commercialisation combines direct hardware sales with co-development partners such as BOC/Linde and MAHLE, plus licensing, contract manufacturing, and non-recurring engineering work.

The financial model should separate portable-generator units, mobility stack sales, and licensing/NRE revenue because their margins and timing differ sharply. Forecast unit volumes, ASPs, COGS, royalty deals, R&D, and launch timing; keep a cash-flow and light capex schedule despite the claimed use of existing PCB capacity.

## What's included

- 5-year monthly revenue build with stage-appropriate growth assumptions
- Full P&L, headcount plan, and operating-expense schedule
- Cash-flow statement, runway, and burn-rate tracking
- Valuation via exit multiple with a DCF cross-check
- Returns analysis with MOIC and IRR
- Unit economics including CAC, LTV, payback, and cohort retention

## Product & value proposition

- Core product: PCBFC™ (Printed Circuit Board Fuel Cell) - a hydrogen PEM fuel cell stack built on standard PCB manufacturing infrastructure rather than bespoke graphite or metal-plate factories.
- Key claims vs. incumbents:
  - ~4x fewer components than traditional fuel cells
  - £0 manufacturing CAPEX spend (uses existing PCB facilities worldwide)
  - Lowest cost pathway ($/kW)
  - Fully customisable form factor (vs. monolithic blocks)
  - Robust and durable
- Near-term commercial products:
  - SD range portable generators (up to 1 kW; SD01 = 15 W); launched with BOC Genie hydrogen cylinders
  - High-power PCBFC™ stacks for light commercial vehicles, marine, and aviation
- Distribution: sells stacks as hardware; also offers licensing/royalty agreements and contract manufacturing/NRE arrangements.

## Market

Target verticals identified:
- Portable power (off-grid lighting, CCTV/surveillance, environmental sensing, mobile equipment recharge)
- Light commercial vehicles
- Marine
- Aviation
- Rail

## Revenue model

Two stated revenue streams:
1. **Hardware sales** - direct sale of PCBFC™ stacks and finished products (SD range generators, vehicle/marine systems)
2. **Licensing and royalty agreements** - including contract manufacturing (third parties build under licence) and non-recurring engineering (NRE) fees from development partners

No pricing, ASP, royalty rate, or unit volume data in the deck.

Channels:
- Direct / co-development partnerships (BOC/Linde for portable power; MAHLE Powertrain for automotive; unnamed commercial partners for marine)
- "Global partnerships / Projects with go-to-market partners"

## Traction & metrics

- SD01 portable generator: 15 W output; developed in collaboration with BOC; 20L BOC Genie cylinder delivers 7.5 kWh → 500 continuous hours at 15 W before replacement
- Up to 1 kW SD range capacity
- PCBFC™ demonstration vehicle launched at Cenex LCV 2021 event (with MAHLE Powertrain)
- Launch customers for low-power portable products stated; commercial availability target: 2022
- No revenue, ARR, customer count, order backlog, or growth rate figures disclosed.

## Unit economics

Only relevant data point: PCBFC™ claims ~4x fewer components vs. traditional fuel cells and £0 manufacturing CAPEX spend. No gross margin, COGS, CAC, LTV, or payback data.

## Competition / moat

Competitors: traditional graphite-plate and metal-plate PEM fuel cell manufacturers (unnamed).

Moat claims:
- Patent protection on PCBFC™ design
- PCB manufacturing route = no bespoke factory CAPEX, global scalability
- Simplified BoM (~4x fewer components)
- Fully customisable / adaptable form factor via digital tooling
- First-mover in PCB-based fuel cell manufacturing

## Team & funding ask / use of funds

- CEO & CTO: Thomas J Mason
- No other team members named in the deck
- No funding ask, round size, valuation, or use-of-funds slide present
- Deck is labelled "Intro : 2022" - likely an awareness/partnership deck rather than a live fundraise deck

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## Recommended financial model

- **Archetype + why:** Hardware + licensing P&L model. Bramble Energy has two distinct revenue streams (unit hardware sales and IP licensing/royalties) with very different margin and cash-flow profiles. The right archetype is a **3-statement hardware + licensing model** - revenue split by segment (portable products, mobility hardware, licensing/NRE), with COGS/gross margin per line, R&D and opex below the line, and a capex schedule (light, given £0 manufacturing CAPEX claim). Not a SaaS or marketplace model.

- **Forecast horizon & granularity:**
  - H1 2022 – H2 2023 (from deck roadmap) as near-term operational quarters; extend to FY2025 for a 3-year view.
  - Quarterly granularity for Year 1–2; annual for Year 3 onwards.

- **Key drivers & assumptions:**
  - **Portable power unit sales (SD range):**
    - Units sold per quarter
    - ASP per unit
    - COGS per unit
  - **Mobility hardware (PCBFC™ stacks for automotive/marine/aviation):**
    - Stack sales volume
    - ASP per stack
    - COGS
  - **Licensing / NRE revenue:**
    - Number of licensing deals
    - NRE fee per deal]
    - Royalty revenue
  - **R&D spend:**
  - **Headcount / opex:**
  - **Capex:**
  - **Grant / non-dilutive funding:**

- **Scenarios (Base / Bull / Bear - which variables flex):**
  - **Base:** Portable product launches H2 2022 on schedule; 1 licensing deal by end 2022; mobility hardware sales begin H1 2023.
  - **Bull:** Multiple OEM licensing deals accelerate royalty income; portable power takes off in off-grid / defence verticals; ASP and margins above base.
  - **Bear:** Product launch delays to 2023; no licensing revenue materialises; R&D burn continues without meaningful hardware revenue; cash runway becomes critical.
  - Flex variables: unit sales ramp rate, ASP, number of licensing deals, launch timing.

- **Required sheets / outputs:**
  1. Assumptions - all drivers with vs. tags
  2. Revenue build - by segment (portable hardware, mobility hardware, licensing/NRE)
  3. COGS & gross margin - by segment
  4. Opex (R&D, S&M, G&A) - headcount-driven
  5. P&L (Income Statement)
  6. Capex & D&A schedule
  7. Cash flow statement (operating + investing)
  8. Balance sheet (simplified)
  9. Scenario toggle (Base / Bull / Bear)
  10. KPI dashboard: units sold, ASP, gross margin %, licensing deals, quarterly cash burn, runway

## Frequently asked questions

### Is the Bramble Energy financial model free?

Yes. The Bramble Energy model is a free Excel download with live formulas.

### Can I change the assumptions?

Yes. The workbook is editable and its live formulas recalculate when assumptions change.
