# Emitwise Financial Model B2B SaaS platform automating corporate carbon footprint tracking, reporting, and reduction using machine learning. - Canonical: https://finamodel.com/startups/emitwise - Excel download: https://finamodel.com/startup-models/emitwise.xlsx - Category: Climate/Energy - Model type: SaaS ARR / Valuation - Funding round: Seed - Funding: $3.4M - Founded: 2020 - Geography: Global (references to Panama and Belgium as emissions comparators suggest international ambition; team hires from Trucost and Ecoinvent suggest UK/European base). - Customer: B2B ## About the company Emitwise provides enterprise carbon-accounting software for Scope 1, 2, and 3 emissions. Its Monitor, Report, and Reduce modules automate data collection, auditable reporting, hotspot analysis, and supplier engagement in place of spreadsheet-led compliance work. The product is sold as B2B SaaS through enterprise sales and partnerships, with a land-and-expand path across business units and supply chains. In its May 2020 deck, the company reported new large clients, referenceable case studies, and a Q4 pipeline, although financial metrics were redacted. The model should use an enterprise ARR waterfall: quarterly new logos, ACV, renewals, churn, and expansion revenue. It should also make the operating trade-off explicit, linking sales hiring and long enterprise cycles with ML/data-platform R&D, gross margin, cash runway, and the stated emissions-reduction impact targets. ## What's included - 5-year monthly revenue build with stage-appropriate growth assumptions - Full P&L, headcount plan, and operating-expense schedule - Cash-flow statement, runway, and burn-rate tracking - Valuation via exit multiple with a DCF cross-check - Returns analysis with MOIC and IRR - Unit economics including CAC, LTV, payback, and cohort retention ## Product & value proposition - Platform covers Scope 1, 2, and 3 carbon emissions tracking. - Three core modules: Monitor (real-time automated emissions tracking, GHG Protocol / ISO-aligned), Report (one-click annual and quarterly reporting, CDP-compatible, fully auditable), Reduce (hotspot identification, stakeholder engagement, target tracking). - Differentiator: ML-driven automation replacing manual, spreadsheet-based carbon accounting. Claims "world's first" platform to fully automate carbon accounting across all business units and suppliers. - Value prop to buyer: reduces cost and time of compliance, continuous real-time visibility vs. once-a-year retrospective calculations, reduces audit/reporting risk, scalable. - Sell motion: ROI-based ("making sustainability profitable"). ## Revenue model - Model: B2B SaaS subscription (inferred from ARR targets in §3 / slide 3 and "land-and-expand" growth motion). - Sales motion: direct enterprise sales + partnerships model; supply-chain network effects as a growth lever. - Upsell path: implied "land-and-expand" across business units and suppliers. ## Traction & metrics - Date of deck: May 2020. - Customers: "multiple large new clients" won despite COVID-19; "significant number of strong referenceable case studies." - no count disclosed. - Pipeline: "strong pipeline expected to close by Q4 [2020]." - Revenue / ARR: redacted. - All financial figures explicitly marked `` or `` in the Notion version of this deck. ## Competition / moat - Moat claimed: ML automation, proprietary data pipelines, carbon accounting domain expertise (hires from Trucost and Ecoinvent). - Competitive framing: displacing manual/spreadsheet process; no named competitors cited in deck. - Supply-chain network effects mentioned as a strategic advantage for retention and expansion. ## Team & funding ask / use of funds - Team: combines carbon accounting expertise with data pipelines and AI. Recruited from Trucost and Ecoinvent. ## Recommended financial model - Archetype + why: **B2B SaaS ARR model.** Revenue is clearly subscription-based (ARR targets stated for 2025 and 2030), enterprise sales motion, land-and-expand expansion. Standard SaaS cohort/ARR waterfall is the correct framework. - Forecast horizon & granularity: 5-year model (2020–2025) monthly for Y1–Y2, quarterly for Y3–Y5. Align with the 2025 ARR milestone stated in the deck. - Key drivers & assumptions: - Starting ARR: £0 at model start (pre-revenue or very early; deck is May 2020 and all figures redacted) - needs to be confirmed with company. - New logo count per quarter: ramp from 1–3 enterprise clients/quarter in Y1 to 10–15 by Y3, reflecting "multiple large clients" base and pipeline commentary. - Average Contract Value (ACV): £40k–£80k for mid-market enterprise; carbon accounting software for enterprises typically in this range - confirm with company. - Net Revenue Retention (NRR): 110–120% - land-and-expand motion across supply chains implies meaningful expansion revenue. - Gross margin: 70–80% at scale - typical B2B SaaS with ML infrastructure; may be lower early due to data/engineering costs. - Churn: 5–10% gross annual logo churn - regulatory compliance software has high stickiness once embedded. - Headcount / S&M spend: enterprise sales team build-out as primary cost driver; 2 AEs per quarter added through Y2. - R&D / ML infrastructure: 30–35% of opex - ML platform with continuous data ingestion is capital-intensive. - 5-year ARR target:; 10-year ARR target:. Both are stated in deck but figures were redacted in this Notion version. - Impact target (non-financial): 10m tCO2e facilitated reduction by 2025; 100m tCO2e by 2030. - Scenarios (Base / Bull / Bear - which variables flex): - Bull: NRR 130%, ACV £100k, accelerated enterprise pipeline closure; supply-chain multiplier drives viral expansion. - Base: NRR 115%, ACV £60k, steady enterprise sales cadence. - Bear: delayed enterprise sales cycles, regulatory tailwinds slower than expected; NRR 105%, ACV £40k, higher churn. - Required sheets / outputs: 1. Assumptions dashboard (all drivers centralized) 2. ARR bridge (new ARR, expansion, churn, net new ARR by period) 3. Revenue & gross profit P&L 4. Headcount plan (S&M, R&D, G&A) 5. Opex P&L (by department) 6. Cash burn & runway (with raise proceeds once disclosed) 7. Scenario toggle (Base / Bull / Bear) 8. KPI summary (ARR, customers, ACV, NRR, gross margin, LTV/CAC, burn multiple) ## Frequently asked questions ### Is the Emitwise financial model free? Yes. The Emitwise model is a free Excel download with live formulas. ### Can I change the assumptions? Yes. The workbook is editable and its live formulas recalculate when assumptions change.