# Kryptomon Financial Model

Play-and-earn blockchain game where players train, breed, and battle "living" NFT creatures called Kryptomons on BSC.

- Canonical: https://finamodel.com/startups/kryptomon
- Excel download: https://finamodel.com/startup-models/kryptomon.xlsx
- Category: Crypto/Web3
- Model type: SaaS ARR / Valuation
- Funding round: Series A
- Funding: $10M
- Founded: 2022
- Geography: Global; strong APAC presence, targeting EU/US expansion. [DECK sl.21]
- Customer: B2C

## About the company

Kryptomon is a BSC play-and-earn game in which players train, breed, and battle living NFT creatures. Its commercial system combines collectible ownership and gameplay with multiple monetisation sources, including marketplace fees, loot boxes, NFT drops, tournaments, merchandise, and token-linked rewards.

Version 1 launched in December 2021, and the early-2022 deck positioned the project for further fundraising. The game has a global audience with a strong APAC presence and planned EU and US expansion. Its revenue is therefore driven by live game events and digital-asset activity, not an ordinary recurring subscription base.

Model active players, paying-player conversion, NFT drops, loot-box sales, marketplace GMV, and take rate as separate drivers. Track token incentives and tournament payouts as economic outflows rather than simple marketing expense. Include game development, live operations, community, and acquisition costs. Player retention, NFT demand, token prices, release cadence, and regional expansion are the decisive scenarios.

## What's included

- 5-year monthly revenue build with stage-appropriate growth assumptions
- Full P&L, headcount plan, and operating-expense schedule
- Cash-flow statement, runway, and burn-rate tracking
- Valuation via exit multiple with a DCF cross-check
- Returns analysis with MOIC and IRR
- Unit economics including CAC, LTV, payback, and cohort retention

## Product & value proposition

- "Pokémon meets Tamagotchi meets CryptoKitties" - players are Trainers of unique NFT creatures with 38-parameter mutable DNA.
- Game built to be fun without P2E; P2E mechanics are additive, not the core hook.
- V1 (Tamagotchi phase): feed, heal, train, nurture Kryptomons; neglect triggers hibernation requiring $KMON spend to unfreeze.
- Roadmap to V2 (PvE/PvP battles), breeding, daily quests, mobile app, esports.
- Built with AAA studio Room8.
- Treasure Hunt: monthly real-world AR experience (Pokémon GO-style) to drive engagement and egg supply.
- Kryptomon Manga NFT comics sold alongside game lore.
- Fiat on-ramp via Simplex integration (credit card purchases of loot boxes).

## Revenue model

Five revenue streams:
1. **Marketplace / in-game transaction fee**: 3–5% take rate on P2P sales and breeding. Last 5-month GMV: $7M.
2. **Loot box sales**: Three tiers - Bronze $1.39 / Silver $9.99 / Gold $19.99. Sold in-game for $KMON or fiat via Simplex.
3. **NFT drops**: Direct sales via Binance NFT (e.g. mystery box drops at $95/box).
4. **Tournament entry fees**: 5–10% rake (future feature).
5. **Merchandise & licensing**: mentioned, no detail.
6. **$KMON token**: native in-game currency; token trading provides indirect revenue.

## Traction & metrics

**Community / users**:
- 350K members across community channels
- 60K Discord members
- 15 localised communities
- 27K $KMON token holders
- 100K+ community members at V1 WP launch

**Game engagement**:
- 2,500 avg DAU out of 7,680 MAU (DAU/MAU ratio: ~32.6%)
- 69.3% 7-day retention

**Revenue**:
- $734,039 total revenue since November 2021 (deck dated ~March 2022, so ~4–5 months)
- $95,000 loot box revenue in first month (Nov 2021)
- $2,000 avg loot box revenue per day
- Feb 2022 revenue: $49,138
- Mar 2022 revenue: $102,875 (MoM growth ~109%)
- Weekly revenue bar chart peaks at ~$55,000 (single week, approx. wk 10–11 2022)
- Revenue mix by week (stacked chart): dominated by Hatch and LB Gold early; mix evolves to include Market Fee and Unfreeze over time.

**NFT / marketplace**:
- $11.5M total Kryptomon NFT trading volume
- P2P GMV over last 5 months: $7M
- Binance NFT drop #1: 2,000 boxes × $95 = ~$190K, sold out in 0.27 seconds
- Binance NFT drop #2: 2,500 boxes × $95 = ~$237.5K, sold out in 0.17 seconds
- ATH single egg P2P sale: 54 BNB (~$35,000)

**Treasure Hunt**:
- First Hunt (19 Dec 2021): 4,000 players, closed event
- Last Hunt (18 Feb 2022): 18,258 total active players worldwide

## Unit economics

- Loot box ARPU implied: ~$2,000/day ÷ 2,500 DAU = ~$0.80/DAU/day.
- Marketplace take: 3–5% on GMV. At $7M GMV over 5 months → ~$210K–$350K in marketplace revenue.
- No explicit CAC, LTV, or gross margin figures in deck.

## Competition / moat

**Competitors**: Polychain Monsters, BinaMon, Axie Infinity, Pokémon, Tamagotchi 2021.
**Claimed differentiation**: Only project combining NFTs, low gas fees (BSC), mixed reality (Treasure Hunt), affordable entry price, P2E, complete game design, lore, and esports.
**Moat**: 38-parameter mutable DNA creating unique creatures; community-first P2E philosophy; Binance partnership; Simplex fiat on-ramp lowering friction.

## Team & funding ask / use of funds

**Team**: Umberto (CEO/Founder), Tomer (CMO), Chris (CTO), Bartolomeo (COO), Amit (CSO), Maurice (CCO). International team.

**Use of funds**:
- 50% - Game Development & HR Scaleup
- 30% - Marketing
- 15% - Listing & Token Activities
- 5% - Legal

---

## Recommended financial model

**Archetype + why**: Gaming P2E / NFT marketplace multi-stream revenue model. This is not a SaaS or subscription business - revenue is transactional, driven by MAU, in-game spend per user, marketplace GMV, and periodic NFT drops. Closest archetype is a **free-to-play mobile game P&L combined with a marketplace GMV model** (similar to Roblox / Axie), with crypto token dynamics as a secondary layer. A 3-statement model is useful but secondary; the primary output is a revenue bridge and unit-economics waterfall.

**Forecast horizon & granularity**: Monthly, 3 years (2022–2024). Weekly granularity is meaningful for the first 6 months (deck already shows weekly data) then roll to monthly. Quarterly summary for investor-facing output.

**Key drivers & assumptions**:

*User / engagement drivers*
- MAU base: 7,680; growth rate
- DAU/MAU ratio: 32.6%;
- 7-day retention: 69.3%;

*In-game revenue (loot boxes)*
- Avg loot box revenue per DAU per day: ~$0.80
- Loot box mix: Bronze/Silver/Gold at $1.39/$9.99/$19.99;
- Seasonality: Treasure Hunt months (monthly full moon events) drive spikes; model as +30% revenue in Hunt weeks

*Marketplace / NFT revenue*
- Marketplace GMV: $7M over 5 months → ~$1.4M/month run rate
- Take rate: 3–5%;
- NFT drop revenue: modelled as irregular events;

*Breeding & Unfreeze revenue*
- Unfreeze fees: recurring spend by lapsed players;
- Breeding fees: part of in-game transaction fee (3–5% rake); ramp with PvP/breeding mechanic launch (Q1 2022 roadmap)

*Tournament revenue*
-

*Token / other*
- $KMON token trading: indirect; not modelled as direct P&L revenue (protocol treasury / tokenomics separate)
- Merchandise & licensing:

*Cost drivers*
- Game development & HR: 50% of raise;
- Marketing: 30% of raise
- Blockchain / infrastructure:
- Room8 studio contract:

**Scenarios (Base / Bull / Bear)**:
- **Base**: MAU grows 15% MoM in H1 2022, 8% in H2; loot box ARPU flat; 2 NFT drops/quarter; marketplace GMV tracks MAU linearly.
- **Bull**: PvP launch Q3 2022 drives MAU surge (+50% step-up); ARPU rises 20% as Gold loot box mix increases; 4 Binance drops/quarter.
- **Bear**: Crypto winter suppresses NFT volumes (marketplace GMV -60%); MAU growth stalls at 2% MoM; loot box revenue falls 30% as $KMON price drops and P2E incentive shrinks.

**Required sheets / outputs**:
1. **Assumptions** - all drivers in one place with / flags
2. **MAU/DAU model** - cohort-based or simple growth + retention; monthly
3. **Revenue bridge** - by stream: Loot Boxes | Marketplace Fees | NFT Drops | Breeding/Unfreeze | Tournaments
4. **P&L (simplified)** - Revenue → Gross Profit (blockchain/payment fees ~5%) → EBITDA; no COGS in traditional sense
5. **Cash burn & runway** - opex vs. revenue; months of runway given raise (sensitise on raise amount)
6. **KPI dashboard** - MAU, DAU, ARPU, GMV, marketplace take, DAU/MAU, 7d retention, revenue/week
7. **Scenario toggle** - Base / Bull / Bear switch on assumptions sheet

## Frequently asked questions

### Is the Kryptomon financial model free?

Yes. The Kryptomon model is a free Excel download with live formulas.

### Can I change the assumptions?

Yes. The workbook is editable and its live formulas recalculate when assumptions change.