# Qonsent Financial Model

Consumer-facing consent management platform enabling transparent, contractual data-sharing between consumers and brands via a SaaS tool and mobile wallet.

- Canonical: https://finamodel.com/startups/qonsent
- Excel download: https://finamodel.com/startup-models/qonsent.xlsx
- Category: Crypto/Web3
- Model type: SaaS ARR / Valuation
- Funding round: Seed
- Funding: $5M
- Founded: 2021
- Geography: US-first (NYC reference in product demo; CCPA, CPRA, GDPR compliance mentioned).
- Customer: B2B

## About the company

Qonsent is a consent-management platform for transparent, contractual data sharing between consumers and brands. It pairs a B2B SaaS product with a mobile wallet, giving people a way to control data relationships while letting companies manage consent in a more explicit and auditable form.

The company is US-first, with its product framing shaped by CCPA, CPRA, and GDPR requirements. There is no disclosed operating history or pricing, so the research supports a cautious adoption model: brands must adopt the software while consumers need a reason to activate and keep using the wallet.

Forecast brand clients, contracted SaaS value, consumer wallets, consent transactions, and data-sharing activity. Treat any transaction or data-sharing revenue as an optional line until pricing is confirmed. Model sales, onboarding, privacy and security infrastructure, support, and retention. Brand conversion, wallet activation, engagement, contract value, and renewal should drive scenarios.

## What's included

- 5-year monthly revenue build with stage-appropriate growth assumptions
- Full P&L, headcount plan, and operating-expense schedule
- Cash-flow statement, runway, and burn-rate tracking
- Valuation via exit multiple with a DCF cross-check
- Returns analysis with MOIC and IRR
- Unit economics including CAC, LTV, payback, and cohort retention

## Product & value proposition

Three interlocking components:
1. **Qonsent SaaS Platform** (patent-pending) - brand-facing tool for creating consent experiences (QR codes, on-site modals, CTV/OOH/email touchpoints). Integrates with TransUnion (real-time ID validation) and Ketch (CMP); other CDP/CMP integrations planned.
2. **SmartQontract** - encrypted, auditable ledger-based consent record (in partnership with Ketch). Covers CCPA, GDPR, CPRA. Consent is time-bound and revocable. Data stored in a consumer "Qonsent Wallet".
3. **Qonsent Consumer App / Wallet** - mobile app giving consumers opt-in/out control, dynamic on/off toggle, real-time PII encryption transfer to brand CMPs, identity validation via a major credit/identity provider (TransUnion).

Value prop on brand side: first-party data collection with verified consumer identity and auditable consent record. Value prop on consumer side: single dashboard to manage all data-sharing with brands, plus access to brand offers/promotions.

## Revenue model

Not explicitly stated in deck. Inferred from product structure:
- **B2B SaaS subscription**: brands pay a platform fee (per-seat, per-campaign, or tiered by volume of SmartQontract executions / consumer touchpoints activated). Rationale: product is described as a "SaaS Platform"; brands are the paying customer.
- **Usage / transaction fees**: per consent event or per verified consumer ID processed (TransUnion partnership suggests a per-verification cost structure that may be partially passed through).
- **Consumer app**: free to end consumer (consent wallet is the network-effect layer; monetisation is on brand side).
- No pricing, contract values, or ARPU figures are shown.

## Competition / moat

Not directly addressed in deck. Implied differentiators:
- "Industry's first SmartQontract enablement platform" (co-developed with Ketch).
- Patent-pending platform.
- Ledger-based auditable consent record (Web3-enabled).
- TransUnion identity validation integrated at onboarding - real-name verified consent vs. anonymous cookie-consent alternatives.
- Consumer wallet creates lock-in / network effect on consumer side.
- Existing competitors implied by reference to enterprise privacy portals (OneTrust, Ketch) but Qonsent frames itself as the consumer-centric layer on top of, not instead of, those CMPs.

## Recommended financial model

- **Archetype + why**: B2B SaaS ARR model with a usage/transaction volume overlay. The platform charges brands (primary revenue unit); consent events / verified IDs are the volume driver. Consumer wallet is a zero-revenue growth layer. This is structurally a two-sided marketplace at the engagement level but monetised as a SaaS + usage hybrid on the brand side - closest archetype is SaaS ARR with a volume add-on.
- **Forecast horizon & granularity**: 5 years; monthly for Year 1–2 (customer ramp + burn visibility), quarterly for Years 3–5.
- **Key drivers & assumptions**:
  - Brand customer count (logos): start from 0; ramp based on outbound/partnership-led sales (TransUnion, Ketch channel). Target 5–15 brands in Year 1, 50–150 by Year 3.
  - ACV per brand: $30K–$150K/yr depending on tier (SMB vs. enterprise), based on comparable CMP/CDP SaaS pricing. No deck data.
  - Consent events / verified IDs per brand per month: 10K–500K depending on brand size; impacts usage fee revenue.
  - Usage fee per verified ID / SmartQontract: $0.05–$0.20 per event; TransUnion pass-through cost embedded. No deck data.
  - Consumer wallet users (not directly monetised): driven by brand activations; 5–10× brand consumer touchpoints.
  - Gross margin: 65–75%; identity verification (TransUnion) and Ketch partnership costs are primary COGS.
  - CAC (brand): $15K–$40K (enterprise-style sales cycle given compliance/legal nature of product).
  - Churn: 5–10% annual gross logo churn (compliance tools tend to be sticky once integrated).
  - Headcount: sales-led growth; 2–4 AEs in Year 1 ramping to 10–15 by Year 3.
- **Scenarios (Base / Bull / Bear - which variables flex)**:
  - Bear: slow brand adoption (5 logos Y1, 30 Y3), low usage volumes, pricing pressure from free CMP tiers. ACV at low end.
  - Base: 10 logos Y1, 80 Y3; mid-range ACV and usage fees; 70% gross margin.
  - Bull: TransUnion/Ketch channel accelerates brand onboarding; enterprise deals >$100K ACV; regulatory tailwind (CPRA enforcement) drives urgency. 150+ logos Y3.
- **Required sheets / outputs**:
  1. Assumptions dashboard (all drivers in one place, colour-coded by source).
  2. Revenue build: brand count × ACV + usage events × fee per event.
  3. COGS: identity verification fees (per-event), hosting/infra, Ketch/partner rev-share.
  4. P&L (IS): gross margin, S&M, R&D, G&A, EBITDA, net income.
  5. Headcount plan: by function (engineering, sales, CS, G&A).
  6. Cash flow & runway (especially if raise size becomes known).
  7. Scenario toggle (Bear / Base / Bull).
  8. KPI summary: ARR, net new ARR, logo count, NRR (net revenue retention), CAC payback.

## Frequently asked questions

### Is the Qonsent financial model free?

Yes. The Qonsent model is a free Excel download with live formulas.

### Can I change the assumptions?

Yes. The workbook is editable and its live formulas recalculate when assumptions change.