# Restream Financial Model

Cross-platform multistreaming SaaS that lets creators and organizations broadcast simultaneously to 30+ platforms and manage their audience.

- Canonical: https://finamodel.com/startups/restream
- Excel download: https://finamodel.com/startup-models/restream.xlsx
- Category: Media/Gaming
- Model type: SaaS ARR / Valuation
- Funding round: Seed
- Funding: $50M
- Founded: 2020
- Geography: Global; viewers in 80+ countries. Mature markets: US, Russia, Western Europe, Australia. Growing: China, India, South Korea, Japan. [DECK slide 11]
- Customer: B2C

## About the company

Restream lets creators and businesses broadcast simultaneously to more than 30 platforms, including YouTube, Twitch, Facebook, and regional services. Its suite includes a browser studio, unified chat, analytics, stream monitoring, scheduling, and compatibility with tools such as Zoom, OBS, vMix, XSplit, and Elgato.

The business is freemium SaaS. Paid self-serve tiers range from $19 monthly for Standard to $299 for Business, while Enterprise is priced on request. Upgrade drivers include branded-stream removal, custom RTMP destinations, studio capabilities, recording time, backup streams, SLA support, and dedicated administration.

Restream reported more than two million registered creators, businesses, and organisations; eight million monthly broadcasts; 600 million views; and seven billion watched minutes monthly. The model should forecast free acquisition, tier conversion, expansion into enterprise, churn, payment processing, cloud delivery, support, and sales costs.

## What's included

- 5-year monthly revenue build with stage-appropriate growth assumptions
- Full P&L, headcount plan, and operating-expense schedule
- Cash-flow statement, runway, and burn-rate tracking
- Valuation via exit multiple with a DCF cross-check
- Returns analysis with MOIC and IRR
- Unit economics including CAC, LTV, payback, and cohort retention

## Product & value proposition

- Core: Simultaneous multistreaming to 30+ platforms (YouTube, Twitch, Facebook, local platforms in India, China, South Korea, Japan, Russia, and more).
- Value: Save up to 5x on streaming costs; reach 3x more viewers on average.
- Tool suite: Multistreaming, Restream Studio (browser-based live studio with guest invites), Chat aggregator (real-time chat across platforms), Analytics (demographics, behavior, trends), Monitor (resolution/frame-rate/audio QA per platform), Scheduler (pre-recorded video broadcasting).
- Compatible with Zoom, OBS, vMix, XSplit, Elgato.

## Market

- TAM: $100 billion live streaming market.

## Revenue model

Freemium subscription with five tiers:

| Plan | Price |
| -- | -- |
| Free | $0 / forever |
| Standard | $19 / month |
| Professional | $49 / month (highlighted as recommended) |
| Premium | $99 / month |
| Business | $299 / month |
| Enterprise | On request |

Key feature gates driving upgrades: custom RTMP destinations, no Restream branding, Restream Studio PRO, recording duration (6 hrs Standard → 10 hrs Professional), RTMP Pull links, Streaming Amplifier, failsafe stream backup, SLA + 24/7 support. Enterprise has individual ingest servers and dedicated admin portal.

Distribution: Self-serve (direct online). Enterprise via direct sales ("Contact Us"). No reseller/channel mentioned.

## Traction & metrics

- Total creator community: growing from Jan 2016 to Aug 2020; hockey-stick curve. No Y-axis values shown.
- Paid subscribers: growing from Jan 2016 to Aug 2020; similar hockey-stick curve, steeper inflection ~2019–2020. No Y-axis values shown.
- Total registered users: 2M+ businesses, organizations & creators.
- Monthly broadcasts: 8M
- Monthly views: 600M
- Monthly watched minutes: 7B
- Notable customers: Microsoft, Salesforce, Google, Logitech, Mastercard, Adobe, Red Hat, AMD, Cisco, Uber, Khan Academy, World Health Organization, Biden-Harris campaign, Reuters, HM Government, Gobierno de México.

## Competition / moat

- Moat stated: platform breadth (30+ destinations including local platforms competitors don't support), free tier as top-of-funnel, ecosystem of tools (not just multistreaming), international coverage across 80+ countries.
- Direct competitors: Not named in deck.
- Differentiation: Full tool suite (stream → analyze → engage → monetize) vs. point solutions; local platform coverage in Asia and Eastern Europe.

## Team & funding ask / use of funds

- Alexander Khuda, CEO - serial entrepreneur, two startups, one exit; National Technical University of Ukraine (Telecommunications).
- Andrew Surzhynskyi, CTO - full stack / scalable systems; National Technical University of Ukraine (Systems Engineering).
- 50+ total team members.
- Investors: Insight Partners, Kakao Ventures.

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## Recommended financial model

- **Archetype + why:** SaaS ARR / freemium funnel model. Revenue is entirely subscription-based with a clear free-to-paid conversion funnel across five discrete price points. The right model tracks registered users → paid conversion → plan-mix → MRR → ARR, with a separate enterprise line.

- **Forecast horizon & granularity:** 3 years monthly (Year 1–2 monthly, Year 3 annual summary). Deck is a 2020 growth-stage raise; model should project from that base.

- **Key drivers & assumptions:**

| Driver | Seed value |
| -- | -- |
| Total registered / community size | 2M+ as of Aug 2020 |
| Paid plan mix (Standard / Professional / Premium / Business / Enterprise) | Professional highlighted as recommended tier |
| Monthly broadcasts | 8M |
| Headcount | 50+ |

- **Scenarios (Base / Bull / Bear - which variables flex):**
  - Base: MoM signup growth tapers from 6% → 2%, paid conversion 4%, blended churn 3%, gross margin 70%.
  - Bull: Conversion 6%, churn 2%, enterprise segment accelerates, gross margin 72%.
  - Bear: Signup growth slows faster (platform saturation), conversion 2.5%, churn 5%, infrastructure costs elevated (gross margin 62%).
  - Key flex variables: paid conversion rate, churn, plan mix (enterprise penetration), MoM signup growth.

- **Required sheets / outputs:**
  1. Assumptions - all drivers above with scenario toggle (Base/Bull/Bear)
  2. Funnel - monthly: total registered users, new signups, free users, paid users (by tier), MoM net adds, churn
  3. Revenue - MRR by tier, blended ARPU, ARR, YoY growth
  4. P&L - Revenue, COGS, Gross Profit, S&M, R&D, G&A, EBITDA, Net Income
  5. Cohort / LTV stub - CAC assumption, LTV, LTV:CAC ratio (placeholder until data available)
  6. Dashboard - KPI cards: ARR, paid users, ARPU, gross margin %, monthly burn/runway

## Frequently asked questions

### Is the Restream financial model free?

Yes. The Restream model is a free Excel download with live formulas.

### Can I change the assumptions?

Yes. The workbook is editable and its live formulas recalculate when assumptions change.