# Rypplzz Financial Model

Rypplzz (creators of Interlife®) is a spatial computing / radio-frequency OS company that pins digital content to precise 6-inch 3D coordinates in physical airspace, enabling AR, wayfinding, transactional digital marketing, and security applications.

- Canonical: https://finamodel.com/startups/rypplzz
- Excel download: https://finamodel.com/startup-models/rypplzz.xlsx
- Category: Media/Gaming
- Model type: SaaS ARR / Valuation
- Funding round: Seed
- Funding: $3M
- Founded: 2023
- Geography: US-focused (Tucson Convention Center, A Major US Pro Sports League named clients) [DECK, slide 7].
- Customer: B2B

## About the company

Rypplzz develops Interlife, a patented spatial operating system that uses radio-frequency manipulation to place digital files within a six-inch, three-dimensional physical cube. It can attach AR, audio, video, haptic, and text experiences to locations for phones, wearables, smart glasses, vehicles, drones, and robots.

A second security offering uses zones to monitor networked devices and alert customers to unauthorised people or equipment. The deck implies revenue from deployment contracts, platform licences, and transactional digital-marketing enablement, sold through partners rather than through disclosed tiers, ARR, or per-venue pricing.

Named partners and customers include Cisco, Allied Sports, a major U.S. professional sports league, Grimes, Tucson Convention Center, Skypath Security, and ForwardEdge. Existing deployments are cited but not quantified. The model should schedule venues, contracts, licence fees, implementation costs, partner shares, support, and retention rather than assume consumer monetisation.

## What's included

- 5-year monthly revenue build with stage-appropriate growth assumptions
- Full P&L, headcount plan, and operating-expense schedule
- Cash-flow statement, runway, and burn-rate tracking
- Valuation via exit multiple with a DCF cross-check
- Returns analysis with MOIC and IRR
- Unit economics including CAC, LTV, payback, and cohort retention

## Product & value proposition

- Core product: Interlife® - a patented spatial OS using radio frequency manipulation to locate devices to a 6-inch, 3-dimensional cube of physical space.
- Enables: programming digital files (AR, audio, video, haptic, text) to precise physical coordinates; ultra-precise geolocation beyond GPS/camera vision.
- Device targets: phones, wearables, smart glasses/AR-VR headsets, drones, vehicles, AI devices, robots.
- Key differentiator: RF-based precision geolocation (not GPS, not camera vision) - claimed patented.
- Secondary product line: Physical + Cyber Security - zone-based remote management console monitoring all networked devices, triggering alerts for unauthorized personnel/equipment.

## Market

- Sports, Media, Entertainment, Real Estate software & services: $500Bn.
- Physical security (access control, surveillance, crowd management, cyber security): $200Bn+.
- No SAM/SOM breakdown, no CAGR figures, no source attribution in deck.

## Revenue model

- Revenue streams implied but not explicitly modeled in deck:
  - Deployment contracts (existing contracts referenced as use of funds purpose).
  - Platform / software licensing (SaaS-style, inferred from enterprise partner relationships).
  - Transactional digital marketing enablement (implied by "transactional digital marketing" use case).
- No pricing tiers, ARR/ACV, or per-seat/per-venue figures disclosed in deck.
- Go-to-market: via GTM partners (Cisco, Allied Sports, Skypath Security, TNS, ForwardEdge, SCS, etc.).

## Traction & metrics

- Named GTM partners/clients (slide 7): Cisco, Allied Sports, iru, A Major US Pro Sports League (unnamed), Grimes (artist), Tucson Convention Center, Smartpoint, Skypath Security, TNS Total Network Service, SCS Safety Compliance Services, ForwardEdge.
- "Existing deployment contracts" referenced as immediate revenue opportunity.
- No revenue figures, customer count, contract values, growth rates, or retention metrics disclosed.

## Competition / moat

- Moat claimed: patent on RF-based spatial OS ("patented spatial OS"); additional patents and IP filings listed as a use-of-funds priority.
- Differentiation vs. GPS/camera-vision AR explicitly called out.
- No competitor names or competitive matrix shown.

## Team & funding ask / use of funds

- Funding ask: $3 Million.
- Use of funds:
  1. Fulfill existing deployment contracts.
  2. Capitalize on immediate opportunities to accelerate revenue growth.
  3. Stand up infrastructure to support growth.
  4. Additional patents and IP filings.
- No equity structure, valuation, or instrument type (SAFE/equity/convertible) disclosed.

## Recommended financial model

- Archetype + why: **B2B Enterprise SaaS + Deployment Contract revenue model (3-statement with ARR build).** Rypplzz earns from two distinct streams - recurring platform/software licenses (SaaS-like) and one-time/milestone deployment contracts. A 3-statement operating model with an ARR build layered on top captures both streams and feeds investors the runway/cash burn view they need at this stage.
- Forecast horizon & granularity: 3 years (Year 1–3), monthly for Year 1, quarterly for Years 2–3.
- Key drivers & assumptions (tag or):
  - Number of active venue/enterprise deployments: starting from existing contracts; assume 3 active deployments at close.
  - Average contract value (ACV) per venue:.
  - Contract mix - recurring license vs. one-time deployment fee:.
  - New deployment wins per quarter:.
  - Gross margin on software license:.
  - Gross margin on deployment/integration contracts:.
  - Headcount growth:.
  - Burn rate:.
  - R&D / patent spend: use-of-funds priority;.
  - Revenue from transactional digital marketing (ad/transaction rev share):.
  - Sales markets split (Sports/Entertainment vs. Security):.
- Scenarios (Base / Bull / Bear - which variables flex):
  - **Base**: 3 existing deployments at close, 2 new wins/quarter, ACV $175K, 75% GM on software.
  - **Bull**: GTM partners (Cisco, Allied Sports) drive 4–5 new deployments/quarter from Q2 Year 1; transactional marketing rev share kicks in Year 2.
  - **Bear**: Contract execution delays; only 1 new win/quarter; ACV compresses to $100K; runway pressure by Month 18.
- Required sheets / outputs:
  1. Assumptions (all drivers with scenario toggles).
  2. Revenue build (deployment count × ACV, split by vertical and license vs. setup).
  3. P&L / Income Statement (revenue, COGS by type, gross profit, OpEx, EBITDA).
  4. Headcount plan (with salary burden).
  5. Cash flow statement (operating + capex for infrastructure buildout).
  6. Balance sheet (simplified; focus on cash runway).
  7. KPI summary (ARR, deployments live, gross margin %, cash runway months).

## Frequently asked questions

### Is the Rypplzz financial model free?

Yes. The Rypplzz model is a free Excel download with live formulas.

### Can I change the assumptions?

Yes. The workbook is editable and its live formulas recalculate when assumptions change.