# Upflex Financial Model

Asset-light B2B SaaS + marketplace platform giving companies on-demand access to a global network of flex coworking spaces for hybrid workforces.

- Canonical: https://finamodel.com/startups/upflex
- Excel download: https://finamodel.com/startup-models/upflex.xlsx
- Category: Marketplace
- Model type: Marketplace / GMV
- Funding round: Series A
- Funding: $30M
- Founded: 2022
- Geography: Global - 80 countries, 900 cities [DECK, slide 4/5]. Heaviest coverage in North America (2,200 spaces) and Europe (2,100 spaces) [DECK, slide 5].
- Customer: B2B

## About the company

Upflex is an asset-light platform that gives enterprises access to a global network of flexible workspaces. Employers manage plans, billing, access, and utilization through one system, while employees use an app to search, book, check in, and receive support.

The network covered 6,000 locations in 80 countries across more than 705 brands. Upflex combines enterprise subscription revenue with a likely take rate on workspace bookings, and can offer a white-label app for organizations seeking their own employee experience.

The model separates predictable employer SaaS from booking GMV. Contracted employees, plans, ARPU, and retention build recurring revenue; active users, booking frequency, average spend, and take rate build transaction income. Network coverage, workplace utilization, operator economics, and enterprise sales productivity drive the hybrid model.

## What's included

- 5-year monthly revenue build with stage-appropriate growth assumptions
- Full P&L, headcount plan, and operating-expense schedule
- Cash-flow statement, runway, and burn-rate tracking
- Valuation via exit multiple with a DCF cross-check
- Returns analysis with MOIC and IRR
- Unit economics including CAC, LTV, payback, and cohort retention

## Product & value proposition

- Single platform ("One MSA, One Platform, One Bill") for employers to procure, manage, and invoice flex workspace from 705+ brands.
- Employee-facing mobile app: search, book, geo-fence check-in, 24/7 chat support.
- Employer dashboard: user-role management, team-based plans and billing, SSO / Active Directory, reporting and utilization analytics.
- Unified reporting: user-level booking data + aggregated utilization, exportable, third-party sensor data integration.
- White-label app option available.
- Sustainability angle: 100% asset-light, plants a tree per booking.

## Market

- TAM: Office Real Estate by 2025 = $2.6 Trillion.
- SAM: Flex Office by 2025 = $111 Billion; described as "Flex Office revenue to grow from $29B in 2020 to $111B by 2027".
- SOM: Upflex revenue target by 2025 = $300M - "We aim to capture 0.3% of SAM".
- Supporting data points: 52% of employees want to work from a nearby coworking/alternative to HQ; 82% of employers will increase distributed work post-pandemic.

## Revenue model

- Primary: B2B SaaS subscription - employers purchase plans/seats for employees; team-based billing per business unit.
- Secondary: Marketplace take-rate / transaction fee on bookings made through the platform (implicit from "billing/reconciliation clearinghouse" positioning and operator partnerships) - exact take-rate not stated.
- White-label app licensing likely an upsell - pricing not disclosed.
- Supply side: Upflex aggregates 705+ brands / 6,000 locations; WeWork is exclusively on Upflex - revenue share / listing fee structure not disclosed.

## Traction & metrics

- Network size: 6,000 locations, 80 countries, 900 cities, 705+ brands.
- Network growth: +200 new locations/month (slide 4) / 170 new locations/month (slide 5); 40% network growth in 2020.
- Long-term target: 30,000 locations within 3 years.
- Supply breakdown: North America 2,200 | Europe 2,100 | Asia 680 | South America 250 | Oceania 150 | Africa 120.

## Competition / moat

- Positioning: "Sole asset-light technology platform" for hybrid office globally.
- Competitive advantages stated: largest flex inventory globally (6,000 spaces); exclusive WeWork relationship; single MSA / consolidated billing vs. managing multiple vendors; add new locations on-demand (+200/month).
- No direct competitor comparison slide in deck.

## Team & funding ask / use of funds

- CEO Christophe Garnier: 20 years technology/strategy, repeat VC-backed founder, 8 years coworking management.
- COO Andre Jacquet: ex-Regional President/VP/Country Manager at Dyson, Microsoft, Apple; ex-CMO Brightstar (Softbank) and Sony Ericsson.
- CPO Ginger Dhaliwal: 20+ years operations/CX/software development, 6 years coworking ops, PMP certified.
- CSO Vincent Lottefier: 30+ years commercial real estate strategy, 25 years at JLL across Europe/Americas/Asia Pacific.
- CTO Pierre Davidoff: 25+ years technology leadership, large-scale web/mobile, ML/cloud/devops.

## Recommended financial model

- **Archetype + why:** B2B SaaS + Marketplace GMV hybrid model. Upflex has two interlinked revenue streams - a recurring subscription/seat fee charged to enterprise employers (SaaS ARR logic) and a transactional take-rate on bookings flowing through the platform (marketplace GMV logic). The model must capture both, with the SaaS layer driving predictable revenue and the GMV layer capturing volume upside as network scales.

- **Forecast horizon & granularity:** 5 years (2021–2025), monthly for Year 1 then quarterly for Years 2–5. Monthly detail needed to track enterprise customer ramp and booking volume build.

- **Key drivers & assumptions:**

  *Supply side (network)*
  - Locations at start: 6,000
  - Monthly location adds: 170–200
  - Target locations in 3 years: 30,000

  *Demand side (enterprise customers)*
  - Avg. employees per client:
  - Avg. seats purchased per client:

  *SaaS revenue*
  - Annual contract value (ACV):
  - Net revenue retention:
  - Churn:

  *Marketplace / transaction revenue*
  - Bookings per active seat per month:
  - Monthly GMV = active seats x bookings/seat x ABV

  *SOM target*
  - Upflex revenue by 2025: $300M - use as Bull scenario ceiling; Base ~$150–200M

  *Cost structure*
  - COGS:
  - S&M:
  - R&D:
  - G&A:

- **Scenarios (Base / Bull / Bear):**
  - Bull: Achieve $300M revenue by 2025 (0.3% SAM capture per deck); seat attach rate 25%, ABV $30, take-rate 20%
  - Base: $150–175M by 2025; seat attach rate 20%, ABV $25, take-rate 17%
  - Bear: $75M by 2025; slower enterprise adoption, seat attach rate 12%, churn 15%
  - Key flex variables: new enterprise logos/month, seats per client, booking frequency, take-rate

- **Required sheets / outputs:**
  1. Assumptions - all drivers with scenario toggle (Base/Bull/Bear)
  2. Network Build - location count over time, by region
  3. Enterprise Customer Build - logos, seats, ARR, churn waterfall
  4. GMV & Transaction Revenue - bookings volume, ABV, take-rate
  5. Revenue Bridge - SaaS + Transaction + (White-label if applicable)
  6. P&L - Revenue, COGS, Gross Profit, OpEx by line, EBITDA
  7. Headcount - hiring plan linked to revenue milestones
  8. Cash Flow & Runway - if raise size ever disclosed
  9. KPI Dashboard - locations, enterprise clients, active seats, GMV, ARR, gross margin %

## Frequently asked questions

### Is the Upflex financial model free?

Yes. The Upflex model is a free Excel download with live formulas.

### Can I change the assumptions?

Yes. The workbook is editable and its live formulas recalculate when assumptions change.