# Waterplan Financial Model B2B SaaS platform that automates water risk quantification and mitigation planning for corporate operations and supply chains. - Canonical: https://finamodel.com/startups/waterplan - Excel download: https://finamodel.com/startup-models/waterplan.xlsx - Category: Climate/Energy - Model type: SaaS ARR / Valuation - Funding round: Seed - Funding: $7M - Founded: 2022 - Geography: Global (multi-basin coverage including Americas, Africa, Europe shown in product screenshots); company appears Latin America-founded (Spanish names on team). - Customer: B2B ## About the company Waterplan is enterprise software for measuring water risk and planning resilience across corporate operations and supply chains. It combines satellite and hydrologic data, scenario modelling, water accounting, and CDP-aligned reporting at site and basin level. The product is sold to large companies as recurring SaaS, likely with enterprise or site-based expansion. Ten Fortune 500 customers were using the platform at the deck date; $425 billion of water-related value at risk and projected water shortages support demand, although pricing and revenue are not disclosed. The model should use a high-ACV enterprise ARR bridge: new customers, sites per account, expansion, churn, and renewal timing. Tie the revenue plan to science and engineering staffing, enterprise sales costs, customer success, and data-infrastructure gross margin, with long sales cycles and regulatory urgency flexed across cases. ## What's included - 5-year monthly revenue build with stage-appropriate growth assumptions - Full P&L, headcount plan, and operating-expense schedule - Cash-flow statement, runway, and burn-rate tracking - Valuation via exit multiple with a DCF cross-check - Returns analysis with MOIC and IRR - Unit economics including CAC, LTV, payback, and cohort retention ## Product & value proposition Climate water risk SaaS platform with four core modules: 1. **Stressors Sensing** - satellite + hydrologic model data on water quantity, quality, accessibility, governance per watershed. 2. **Water Resilience Planning** - scenario simulation, risk driver quantification, financial impact modeling per site and supply chain. 3. **Impact & Accounting** - centralized withdrawals/consumption/discharge tracking vs. targets, KPI monitoring. 4. **Reporting** - CDP-aligned standardized output for ESG/regulatory disclosure. Differentiation: proprietary hydrologic models (SWAT+), World Bank climate scenarios, NASA-validated meteorological data, satellite remote sensing - delivered via a SaaS dashboard. ## Market - $425 billion in water-related financial value at risk globally (Source: CDP) - 40% projected water supply deficit globally by 2030 (Source: UN) - Cost of inaction is 5x the cost of action on water security (Source: CDP) - No explicit TAM/SAM/SOM breakdown or addressable market sizing slide in deck. ## Revenue model - B2B enterprise SaaS - sold to large corporations (Fortune 500). - Likely site/location-based or enterprise license model given product UX showing per-site and per-basin analysis. - No pricing page, contract value, or pricing tier shown in deck. - Sales motion: direct enterprise sales (implied by Fortune 500 customer base and YC network). ## Traction & metrics - 10 Fortune 500 companies using Waterplan to measure and mitigate water risk - Investors: Giant Ventures, Sir Richard Branson Family, L2 Ventures, MCJ Collective - No ARR, MRR, revenue, growth rate, NRR, or churn figures disclosed in deck. ## Competition / moat - Proprietary science stack: SWAT+ hydrologic models, NASA-validated data, satellite imagery integration - Chief Scientist James Famiglietti (former NASA JPL, UC Center for Hydrologic Modeling) plus advisory board from Coca-Cola, Microsoft, TNC, World Bank, UN, OECD - CDP reporting alignment as a switching-cost / compliance driver - First-mover with Fortune 500 logos (social proof creates enterprise network effects) ## Team & funding ask / use of funds **Core team**: - José Ignacio Galindo - Co-Founder & CEO - Nicolás Wertheimer - Co-Founder & CSO - Olivia Cesio - Co-Founder & COO - Matías Comercio - Co-Founder & CPO - James Famiglietti - Chief Scientist (former NASA JPL, UC Center for Hydrologic Modeling, Univ. of Saskatchewan) **Advisors**: Todd Reeve (Bonneville Environmental Foundation CEO), Greg Koch (former Coca-Cola global water leader), Paul Fleming (former Microsoft), Kari Vigerstol (TNC), Benjamín Zaltchik PhD (Johns Hopkins/NASA), Michael Olson (Cloudera founder), Gonzalo Delacámara (European Commission/UN/OECD/World Bank water policy) --- ## Recommended financial model - **Archetype + why**: Enterprise SaaS ARR model. Revenue is recurring subscription (annual enterprise contracts) sold to large corporations on a per-site or per-organization basis. High ACV, low volume, long sales cycles. Secondary archetype consideration: usage-based seat/site expansion within accounts (land-and-expand typical for ESG data platforms). - **Forecast horizon & granularity**: 5-year annual forecast (Year 1–5), with Year 1 broken into monthly for cash flow visibility. Early-stage company needs runway modeling alongside P&L. - **Key drivers & assumptions**: - New logos per year - Average Contract Value (ACV) per customer - Sites per customer] - Net Revenue Retention (NRR) - Gross margin - Headcount & payroll - S&M as % of revenue - R&D as % of revenue - CAC - Payback period - Churn - **Scenarios (Base / Bull / Bear - which variables flex)**: - **Base**: 5–6 new logos/yr, $120K ACV, 115% NRR, 70% gross margin - **Bull**: 8–10 new logos/yr, $160K ACV, 125% NRR (rapid site expansion), regulatory tailwinds accelerate deals - **Bear**: 2–3 new logos/yr, $80K ACV, 105% NRR, 65% gross margin (data infra costs don't scale as expected) - Primary flex variables: new logo growth rate, ACV, NRR, gross margin - **Required sheets / outputs**: 1. Assumptions - all drivers, color-coded vs. 2. ARR Bridge - new ARR, expansion ARR, churn ARR, net new ARR per period 3. P&L (Income Statement) - revenue, COGS, gross profit, S&M, R&D, G&A, EBITDA, net income 4. Headcount Plan - by department (Science/Eng, Sales, Customer Success, G&A) 5. Cash Flow & Runway - monthly for Year 1–2; quarterly thereafter 6. Unit Economics - CAC, LTV, LTV:CAC, payback by cohort year 7. Scenarios - Base / Bull / Bear toggle on Assumptions sheet 8. Dashboard - ARR growth, logo count, NRR, gross margin, runway KPIs ## Frequently asked questions ### Is the Waterplan financial model free? Yes. The Waterplan model is a free Excel download with live formulas. ### Can I change the assumptions? Yes. The workbook is editable and its live formulas recalculate when assumptions change.