# Woven Financial Model

Intelligent calendar platform that unifies fragmented time data, applies ML/NLP to surface context, and enables rich scheduling collaboration for executives and their admins.

- Canonical: https://finamodel.com/startups/woven
- Excel download: https://finamodel.com/startup-models/woven.xlsx
- Category: Enterprise/Security
- Model type: SaaS ARR / Valuation
- Funding round: Seed
- Funding: $4.8M
- Founded: 2020
- Geography: US (founders are Silicon Valley / ex-Facebook / ex-Google). [DECK slide 2]
- Customer: B2B

## About the company

Woven is an intelligent calendar platform that unifies fragmented time data and applies ML and NLP to surface context and improve scheduling collaboration. It is designed for executives and their administrative partners.

The company is a recurring enterprise productivity SaaS business, with a two-persona opportunity across executive and admin seats. A freemium executive tier and paid administrative or company deployment are plausible routes, although pricing was not disclosed.

The model uses seats and companies as ARR drivers, tracking trials, paid conversion, executive-admin adoption, expansion, and churn. Product delivery, integrations, gross margin, sales assistance, customer support, and cash runway complete the plan.

## What's included

- 5-year monthly revenue build with stage-appropriate growth assumptions
- Full P&L, headcount plan, and operating-expense schedule
- Cash-flow statement, runway, and burn-rate tracking
- Valuation via exit multiple with a DCF cross-check
- Returns analysis with MOIC and IRR
- Unit economics including CAC, LTV, payback, and cohort retention

## Product & value proposition

Three-layer value prop:
1. **Fragmentation fix** - "One Meeting" representation that brokers interactions across Exchange, Office 365, Google, CalDAV, TeamSnap, FB Events, Evite, etc. so the same meeting is never duplicated.
2. **Intelligence** - ML/NLP engine auto-detects meeting type and tags, enriched data-driven actions/triggers, assisted scheduling, analytics & portfolio analysis.
3. **Rich permissions & collaboration** - granular transient sharing beyond "all / free-busy / nothing"; enables admin delegation, third-party integrations (HR, recruiting, CRM, customer service).

Product surfaces: mobile (iOS, Android), web. Two key UX modes: Executive View and Admin View (separate personas with differentiated workflows).

## Competition / moat

Competitors segmented into four buckets:
- **Office Suites w/ Calendar (Strong Competition):** Microsoft, Google, + others.
- **Calendar Apps (Weak Competition):** Fantastical, Calendars 5, aCalendar+, + 100s more.
- **Bots & Smart Assistants (Weak Competition):** WizCal, Clara Labs, x.ai, + 10s more.
- **Optimizers & Analytics (Weak Competition):** BogushTech, Esper, Priority Matrix, + 10s more.

Moat framing: deep ML/NLP calendar intelligence, "One Meeting" canonical representation, and rich two-sided admin/exec collaboration layer - areas where Microsoft and Google do not compete on intelligence or admin-delegation depth.

## Team & funding ask / use of funds

**Team:**
- Tim Campos - Co-founder & CEO. Former Facebook CIO (6+ yrs, scaled 1,400 → ~12,000 employees). Prior CIO at KLA-Tencor; engineering roles at Sybase, Silicon Graphics. BS/MS EE+CS + MBA, UC Berkeley.
- Burc Arpat - Co-founder & CTO. Sr. Engineering Manager at Facebook (4 yrs, sales/marketing/ads products). Staff Engineer at Google Search Infrastructure (3 yrs). PhD Stanford (spatial statistics/ML/NLP). MBA UC Berkeley. Several ML/NLP/analytics patents.

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## Recommended financial model

- **Archetype + why:** B2B SaaS ARR model. The product is clearly a recurring-subscription enterprise software play (per-seat or per-company licensing is the natural fit). Two-persona selling (exec + admin seat) suggests a team/company seat model, potentially with a freemium exec tier and paid admin tier, but no pricing is confirmed.
- **Forecast horizon & granularity:** 5 years (Year 1–5), monthly granularity for Years 1–2, annual for Years 3–5. Seed-stage company needs cash runway detail.
- **Key drivers & assumptions:**
  - Starting headcount (sales, eng, G&A)
  - ACV (annual contract value) per customer
  - New logo wins per month
  - Gross retention / logo churn rate
  - Net revenue retention
  - Gross margin
  - CAC (blended sales + marketing spend / new logos)
  - Sales cycle length
  - Seed raise amount and burn rate
  - Runway to Series A
- **Scenarios (Base / Bull / Bear - which variables flex):**
  - **Base:** 2 new logos/month Year 1, $20k ACV, 85% retention, 24-month runway.
  - **Bull:** 4 new logos/month, $30k ACV, 90% retention, faster enterprise adoption driven by ex-Facebook network.
  - **Bear:** 1 new logo/month, $15k ACV, 80% retention, longer sales cycles pushing revenue growth out 6–12 months.
- **Required sheets / outputs:**
  - Assumptions (all drivers, toggle scenarios)
  - Revenue build (new logos × ACV, churn waterfall, expansion, ARR bridge)
  - P&L (revenue, COGS, gross profit, OpEx by department, EBITDA)
  - Headcount plan (by role/department, linked to OpEx)
  - Cash flow & runway (burn rate, funding tranches, months to zero)
  - SaaS metrics summary (ARR, MRR, ACV, CAC, LTV, LTV:CAC, payback period, NRR, gross retention)
  - Dashboard / KPI summary

## Frequently asked questions

### Is the Woven financial model free?

Yes. The Woven model is a free Excel download with live formulas.

### Can I change the assumptions?

Yes. The workbook is editable and its live formulas recalculate when assumptions change.