# Youreka Financial Model

Salesforce-native no-code digital assistant platform for frontline workers (smart forms, guided procedures, AI/AR augmentation)

- Canonical: https://finamodel.com/startups/youreka
- Excel download: https://finamodel.com/startup-models/youreka.xlsx
- Category: AI/ML
- Model type: SaaS ARR / Valuation
- Funding round: Series A
- Funding: $8M
- Founded: 2021
- Geography: North America primary; international clients visible (UK Government/IQVIA, Scottish Water, State Government Victoria AU) [DECK slide 9]
- Customer: B2B

## About the company

Youreka provides knowledge and guidance tools for frontline teams, using AI to help people access the right information while working through customer-service and operational processes. The enterprise platform turns repeatable expertise into structured workflows, guidance, and searchable resources.

Customers can land in one agent or team workflow and expand across users, departments, and service operations. Its subscription value depends on daily adoption, workflow coverage, retained engagement, and the cost of AI-enabled delivery and knowledge maintenance.

The model builds ARR from customer logos, users, pricing, expansion, and churn. It tracks activation and workflow usage, then incorporates AI and hosting costs, gross margin, sales productivity, customer-success and product headcount, operating cash flow, cash burn, and runway.

## What's included

- 5-year monthly revenue build with stage-appropriate growth assumptions
- Full P&L, headcount plan, and operating-expense schedule
- Cash-flow statement, runway, and burn-rate tracking
- Valuation via exit multiple with a DCF cross-check
- Returns analysis with MOIC and IRR
- Unit economics including CAC, LTV, payback, and cohort retention

## Product & value proposition

Three-layer product stack:
1. **Smart Forms** - digitize complex data capture; works offline/online
2. **Smart Procedures** - guided instructions with complex conditional logic
3. **Smart Assistance** - machine assist via AR/AI, next-best-action recommendations

100% Salesforce-native; no-code build + deploy cycle (Build → Guide → Connect → Learn & Recommend). Deployed as a complementary layer on top of Salesforce Field Service - handles "Execute & Amplify" layer while Salesforce FSL handles scheduling/dispatch/back-office.

Target user: field technicians, health workers, safety inspectors, public-sector field staff across Health & Life Sciences, Utilities, Oil & Gas, Public Sector, Manufacturing.

## Market

Youreka positions at the intersection of five adjacent markets:
- Low Code App Dev: $13B @ 31% CAGR (~40% Mobile) (Source: Verified Market Research)
- Smart Virtual Assistants: $4.8B @ 22% CAGR (Source: Markets and Markets)
- Connected Worker: $3.4B @ 20% CAGR (Source: Polaris Market Research)
- Field Service Management: $9B (Source: ServiceMax)
- Form Automation: $10B @ 18% CAGR (Source: Research & Markets)

No explicit TAM/SAM/SOM dollar figure for Youreka's combined addressable market is stated. No SOM derivation in deck.

## Revenue model

- SaaS ARR model; distributed via Salesforce AppExchange (ISV channel)
- Customers are Salesforce Field Service users - land inside existing Salesforce platform commitments
- ARR per customer is redacted in all four use-case examples; no per-seat or per-user pricing disclosed
- Implied enterprise deal sizes given customer logos (Shell, P&G, Volvo, Dominion Energy, Duke Health, TSA) - likely $50K–$500K+ ACV
- Revenue likely structured as: platform/subscription fee + optional professional services for onboarding

## Traction & metrics

- **300% YoY ARR Growth** - no base ARR figure given
- **"More than doubled revenue every year for the past 3 years"** - implies consistent 2x+ growth pre-Q1 2021; the 300% claim on slide 2 is the most recent headline
- **Top 2% of all ISV partners on Salesforce AppExchange**
- **#1 Salesforce-native Smart Mobile Forms App**
- **1 of only 2 ISVs** helping Salesforce design the future of Salesforce Mobile
- Named enterprise customers across 5 verticals: Duke Health, IQVIA, Dominion Energy, Scottish Water, Shell, Tallgrass Energy, TSA, State Government Victoria, Arizona Dept of Health, Volvo, P&G, Gulfstream
- Representative deployments: 800 nurses (Health Insurance Co), 900 junior resources upskilled (P&G), 150 workers initial (Major Public Utility), 7K health workers (UK Gov/IQVIA COVID)

## Competition / moat

Competitive positioning - Youreka vs:
- Low Code Mobile App Dev Players
- Other Dynamic Forms Players
- Mobile AR/AI Point Solutions
- Mobile App Wrappers
- Custom Mobile App Build

Youreka claims to be the only solution combining all of: 100% Salesforce Native, runs anywhere (mobile/web/offline), no-code configuration, smart mobile forms, guided procedures, next-best-action/AI/AR, analytics & workflow, industry templates, and enterprise scale.

Moat sources: deep Salesforce platform integration (100% native → no integration tax), AppExchange distribution, co-design relationship with Salesforce Mobile roadmap, industry templates as switching-cost layer.

## Team & funding ask / use of funds

**Team**:
- Bill Karpovich, CEO - 25 years building enterprise cloud businesses; drove $550M sale to Vista Equity; led $1.5B IaaS+PaaS cloud business; EY Entrepreneur of the Year
- Greg Denicola, CFO - Broadwing, Marriott background
- Ken Cavallon, CMO - Microsoft, DocuSign, Conga background
- Dan Bergner, Founder & Chief Product Officer - 12 years product development on Salesforce
- Tom Boosinger, Founder & Sales Leadership - Synaptic Advisors, USi
- Mike Boosinger, SVP Success & Services - 20 years service & success experience
- Shaun Goebel, Sr Dir HR - Inovalon, U.S. Navy

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## Recommended financial model

**Archetype + why:** SaaS ARR model with enterprise cohort build-up. Youreka is a pure-play B2B SaaS ISV on Salesforce. Revenue is ARR-driven, customer count and ACV are the primary levers. No marketplace GMV, no transactional/usage layer evident. Enterprise deal motion (named logos, multi-hundred-worker deployments) suggests low volume / high ACV cohorts.

**Forecast horizon & granularity:** 3 years monthly (Q1 2021 → Q4 2023), with annual summary. Monthly cadence needed to model the sales cycle lag between bookings and revenue recognition.

**Key drivers & assumptions:**

| Driver | Seed value |
| -- | -- |
| ARR growth rate (YoY) | 300% for most recent year; "2x+ every year for 3 years" |
| Starting ARR (Q1 2021) | Unknown - not in deck |
| Verticals in model | Health & Life Sciences, Utilities, Oil & Gas, Public Sector, Manufacturing |

**Scenarios (Base / Bull / Bear - which variables flex):**
- **Base:** ARR growth decelerates from 300% → 150% → 80% as company scales; NRR 115%; ACV $100K
- **Bull:** Growth stays elevated (300% → 200% → 120%) via Salesforce co-sell acceleration; NRR 125%; ACV expansion to $150K
- **Bear:** Growth slows sharply (300% → 80% → 40%) due to sales capacity constraints or Salesforce ecosystem dependency risk; NRR 105%; higher churn

**Required sheets / outputs:**
1. **Assumptions** - all drivers above, with scenario toggle (Base/Bull/Bear)
2. **ARR Bridge** - beginning ARR, new ARR, expansion ARR, churn ARR, ending ARR (monthly)
3. **Customer Cohorts** - new logos per quarter, ACV, expansion over time
4. **P&L** - Revenue (ARR → recognized revenue), COGS, Gross Profit, S&M, R&D, G&A, EBITDA, Net Income
5. **Headcount** - by function (Sales, CS, R&D, G&A); drives opex
6. **Cash Flow & Runway** - given Series A raise context; model burn and months of runway
7. **SaaS KPIs summary** - ARR, MRR, NRR, LTV/CAC (estimated), CAC payback months, Rule of 40
8. **Dashboard** - KPI cards + ARR growth chart + cohort waterfall

## Frequently asked questions

### Is the Youreka financial model free?

Yes. The Youreka model is a free Excel download with live formulas.

### Can I change the assumptions?

Yes. The workbook is editable and its live formulas recalculate when assumptions change.