# Consumer Financial Model Templates

Free consumer and retail model templates in Excel - store economics, e-commerce, subscription and DTC brands, and consumer goods forecasts. Each download includes live formulas for unit economics, customer metrics, revenue, and profit projections.

Canonical: https://finamodel.com/templates/categories/consumer

## Templates

- [E-Commerce Unit Economics](https://finamodel.com/templates/ecommerce-forecast-model) - P&L model for e-commerce business with CAC, LTV, gross margin, and unit economics.
- [Ecommerce Forecast](https://finamodel.com/templates/ecommerce-forecast) - 18-month ecommerce forecast: traffic, conversion, AOV, contribution margin.
- [Subscription Box Economics](https://finamodel.com/templates/subscription-box-model) - Model recurring revenue, churn, customer acquisition, and fulfillment costs for a subscription service.
- [Restaurant Unit Economics and Multi-Unit Model](https://finamodel.com/templates/restaurant-model) - Single-unit operating metrics, cost of goods sold, labor, rent, and multi-unit chain economics.
- [Brewery Operations Model](https://finamodel.com/templates/brewery-model) - Craft brewery financial projections with production and distribution.
- [Franchise Unit Economics Model](https://finamodel.com/templates/franchise-model) - Economics template for franchise systems modeling unit-level P&L, franchise fees, royalties, and multi-unit growth scenarios.
- [Ride-Hailing P&L Model](https://finamodel.com/templates/ride-hailing-model) - Operating model for ride-hailing platforms with unit economics, driver supply costs, and demand pricing dynamics.
- [Food Delivery Unit Economics](https://finamodel.com/templates/food-delivery-model) - P&L model for food delivery with order volume, take rates, delivery costs, and unit economics by cohort.
- [Streaming Platform Economics Model](https://finamodel.com/templates/streaming-model) - Operating model for video streaming platforms with subscriber growth, content spend, churn, and path to profitability.
- [Theme Park Operating Model](https://finamodel.com/templates/theme-park-model) - Model theme park revenues by operating season, attendance drivers, and operating expenses with leverage and returns.
- [Sports Team Financial Model](https://finamodel.com/templates/sports-team-model) - Operating and valuation model for sports teams showing revenue streams, player payroll, stadium economics, and franchise valuation.
- [Music Royalties & Catalog Model](https://finamodel.com/templates/music-royalties-model) - Valuation model for music royalties and catalog assets with streaming revenue, publishing, and mechanical rights.
- [Car Wash Roll-Up Model](https://finamodel.com/templates/car-wash) - 5-year express car-wash roll-up: membership economics, multi-site EBITDA, sponsor IRR and exit multiple arbitrage.
- [Cinema Model](https://finamodel.com/templates/cinema) - Plan and value a multiplex cinema circuit using screen count, admissions, concessions, film-hire costs, and a DCF.
- [Ski Resort Model](https://finamodel.com/templates/ski-resort) - Plan and value a ski resort across passes, visits, on-mountain spending, lodging, and operating costs.
- [Childcare Model](https://finamodel.com/templates/childcare) - Plan and value a multi-center childcare operator using enrollment by age, tuition rates, staffing ratios, and a DCF.
- [Car Dealership Model](https://finamodel.com/templates/car-dealership) - Plan and value an auto dealership across new and used vehicle sales, F&I, service parts, inventory floorplan, and a DCF.
- [Distillery Model](https://finamodel.com/templates/distillery) - Plan and value a craft distillery using barrel maturation, case volumes across channels, excise taxes, and a DCF.
- [Laundromat Model](https://finamodel.com/templates/laundromat) - Plan and value a multi-store laundromat business using machine turns, vend pricing, utility expenses, and a DCF.
- [Auto Repair Chain Model](https://finamodel.com/templates/auto-repair) - Plan and value an auto repair shop network using bay capacity, repair order size, parts margins, technician wages, and a DCF.
- [Coffee Shop Chain Model](https://finamodel.com/templates/coffee-shop) - Plan and value a specialty coffee chain using store foot traffic, average ticket size, beverage gross margins, and a DCF.
- [Bakery Chain Model](https://finamodel.com/templates/bakery) - Plan and value an artisan bakery chain using retail foot traffic, wholesale orders, ingredient costs, spoilage, and a DCF.
- [Bookstore Group Model](https://finamodel.com/templates/bookstore) - Plan and value an independent bookstore chain using foot traffic, basket size, inventory turns, cafe sales, and a DCF.
- [Grocery Store Chain Model](https://finamodel.com/templates/grocery-store) - Plan and value a supermarket chain using department sales per square foot, inventory shrinkage, gross margins, and a DCF.
- [Dry Cleaning & Laundry Group Model](https://finamodel.com/templates/dry-cleaning) - Plan and value a dry cleaning and laundry group using garment piece volumes, route pickups, utility costs, and a DCF.
- [Cannabis Dispensary Chain Model](https://finamodel.com/templates/cannabis-dispensary) - Plan and value a cannabis dispensary chain using transaction tickets, product categories, 280E tax rules, and a DCF.
- [Pawn Shop Model](https://finamodel.com/templates/pawn-shop) - Plan and value a pawnbroking business using loan volume, pawn service charges, forfeiture scrap sales, and a DCF.
- [Gas Station & Convenience Store Model](https://finamodel.com/templates/gas-station) - Plan and value a gas station and convenience store using fuel volumes, c-store basket size, fuel margins, and a DCF.
- [Driving School Operator Model](https://finamodel.com/templates/driving-school) - Plan and value a driving school operator using instructor fleet hours, classroom vs. behind-the-wheel pricing, and a DCF.
- [Bike Shop Model](https://finamodel.com/templates/bike-shop) - Plan and value an independent bike shop using pre-season bicycle orders, supplier tier discounts, service labor, and a DCF.

## Frequently asked questions

### Are these templates really free to download?

Yes. Every template is a free Excel download with live formulas after email signup. No credit card or paywall is required. Click any template, enter your email, download the .xlsx file, and open it in Excel, Google Sheets, or LibreOffice.

### What metrics do consumer models focus on?

Consumer and retail models center on unit economics - average order value, gross margin, customer acquisition cost (CAC), repeat rate, and contribution margin - and roll those into a revenue, P&L, and cash flow forecast.

### Can I use these for an e-commerce or DTC business?

Yes. The category includes e-commerce, direct-to-consumer, and subscription templates that model traffic, conversion, cohort retention, and inventory or fulfilment costs.

### Can I edit the models after downloading?

Yes. The free downloads are unlocked Excel workbooks with live formulas, no macros, and no password protection. You can change assumptions, add rows, relabel line items, and adapt the structure.