# Sales Model

Take an annual revenue target, an average deal size, and a win rate; back-solve a 12-month bookings plan, the leads / MQLs / SQLs / opportunities required at every funnel stage, and the open-pipeline coverage to land it.

- Canonical: https://finamodel.com/templates/sales-model
- Download (.xlsx): https://finamodel.com/templates/sales-model.xlsx
- Category: Corporate Finance
- Model type: Operating model
- Difficulty: Beginner
- Audiences: CFOs & FP&A, Founders & operators
- Tags: sales, forecast, pipeline, funnel, coverage

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