Clorox (CLX) Financial Forecast Calculator
Interactive 5-year forecast and DCF for Clorox. Adjust revenue growth, gross margin, capex intensity, WACC, and terminal growth - see revenue, free cash flow, and enterprise value update in real time. Seeded from Clorox’s most recent SEC filings.
Assumptions
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Keep iterating on the Clorox forecast in Excel. The downloadable sample has every assumption you see here plus a fully integrated income statement, balance sheet, cash flow, and debt schedule - five years of SEC historicals and live formulas in a fully editable workbook.
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Frequently asked
What is Clorox's business model and product portfolio?+
Clorox operates a brand-heavy, asset-light consumer packaged goods business, leveraging strong brand equity across various categories. Its portfolio includes Health and Wellness, Household, Lifestyle, and International segments, offering products from cleaning supplies to food and personal care.
How does Clorox generate revenue across its segments?+
Clorox generates revenue through its Health and Wellness (30%), Household (25%), Lifestyle (25%), and International (20%) segments. These segments encompass a wide range of consumer and professional products, with the United States accounting for approximately 85% of total net sales.
What are the key revenue growth assumptions in the Clorox financial model?+
The financial model for Clorox assumes a Revenue Growth rate of approximately 4.42%. This forecast considers the normalisation of volume growth following the fiscal 2024 cyberattack and the impact of the Glad joint venture buyout.
What is Clorox's capital expenditure strategy and its impact on the financial model?+
Clorox's financial model assumes Capex as a percentage of revenue at approximately 3.64%. This reflects the company's historical capex levels, with recent growth capex heavily focused on digital transformation and a multi-year ERP implementation program.
What are the primary drivers for equity valuation in the Clorox financial model?+
The Clorox financial model is designed for comprehensive equity valuation and scenario planning. Key drivers include the assessment of the company's margin recovery program, the upcoming Glad joint venture buyout, and the normalisation of volume growth after the fiscal 2024 cyberattack.
Can I download an Excel financial model for Clorox (CLX)?+
Yes, a comprehensive Excel financial model for The Clorox Company is available for download. This model provides a detailed framework for equity valuation and scenario planning, covering a forecast horizon from FY2026 to FY2030.
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