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Marriott International (MAR) Financial Forecast Calculator

Interactive 5-year forecast and DCF for Marriott International. Adjust revenue growth, gross margin, capex intensity, WACC, and terminal growth - see revenue, free cash flow, and enterprise value update in real time. Seeded from Marriott International’s most recent SEC filings.

Revenue FY30
$27.65B
from $23.71B
FCF FY30
$8.42B
Margin 30.4%
Enterprise value
$122.28B
5.2× LTM revenue
Equity value
$108.23B
Net debt $14.05B
Revenue & free cash flow - history and 5-year forecast
Line (area)
Bars
Historicals from SEC EDGAR (grey). Forecast years (color) update live as you move the sliders.

Assumptions

Revenue growth (annual)
3.1%
-10.0%baseline 3.1%40.0%
Gross margin
45.0%
5.0%baseline 45.0%90.0%
Capex % of revenue
1.8%
0.0%baseline 1.8%30.0%
WACC (discount rate)
9.00%
4.0%baseline 9.0%18.0%
Terminal growth
2.50%
0.0%baseline 2.5%5.0%

Need this as an Excel model?

Keep iterating on the Marriott International forecast in Excel. The downloadable sample has every assumption you see here plus a fully integrated income statement, balance sheet, cash flow, and debt schedule - five years of SEC historicals and live formulas in a fully editable workbook.

income_statement.xlsx
Income statement, brown brand palette
income_statement.xlsx
Income statement, green brand palette
income_statement.xlsx
Income statement, red brand palette

Frequently asked

What is Marriott International's primary business model?+

Marriott International operates as the world's largest hotel company, primarily employing an asset-light business model. It generates revenue through franchising, managing, and licensing over 9,300 properties globally, rather than owning most physical hotels.

How does Marriott International generate its revenue?+

Marriott's revenue is primarily fee-based, derived from franchise fees, management fees, and its Marriott Bonvoy loyalty program. This asset-light approach insulates the company from direct real estate risk while providing significant operating leverage.

What is Marriott International's capital expenditure strategy?+

Marriott's capital expenditure is heavily skewed towards growth, representing approximately 3-4% of total revenue annually. This includes "key money" for securing long-term franchise contracts and significant investment in technology systems transformation.

Why is Marriott International's net working capital structurally negative?+

Marriott's net working capital is structurally negative because it collects cash upfront for loyalty points sold to credit card partners. This creates a substantial float of interest-free capital, recorded as deferred revenue on its balance sheet.

What is the purpose of the Marriott International financial model?+

The financial model forecasts Marriott International's fee-driven cash flows and capital return capacity. Its main purpose is to determine the intrinsic equity valuation for investors assessing the company's asset-light growth strategy.

Can I download an Excel financial model for Marriott International?+

Yes, an Excel financial model for Marriott International is available for download. This model provides a forecast horizon from FY2026 to FY2030, detailing key assumptions for revenue growth, margins, and capital expenditures.

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