Williams-Sonoma (WSM) Financial Forecast Calculator
Interactive 5-year forecast and DCF for Williams-Sonoma. Adjust revenue growth, gross margin, capex intensity, WACC, and terminal growth - see revenue, free cash flow, and enterprise value update in real time. Seeded from Williams-Sonoma’s most recent SEC filings.
Assumptions
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Frequently asked
What is Williams-Sonoma, Inc. and what products does it sell?+
Williams-Sonoma, Inc. is an omni-channel specialty retailer offering high-quality products for the home. The company designs, sources, and sells furniture, homewares, and decorative accessories through its e-commerce platforms, direct-mail catalogues, and retail stores. Its key brands include Pottery Barn, West Elm, and Williams Sonoma.
How does Williams-Sonoma generate revenue across its different brands?+
Williams-Sonoma generates revenue through an omni-channel approach, leveraging its e-commerce engine, direct-mail catalogues, and physical retail stores. For example, Pottery Barn's revenue is driven by e-commerce traffic, conversion rates, average order value, and retail square footage sales. West Elm's revenue is primarily based on omni-channel customer count and annual spend per customer.
What is Williams-Sonoma's typical capital expenditure as a percentage of revenue, and what does it primarily invest in?+
Williams-Sonoma's capital expenditure typically ranges from 2.5% to 3.5% of revenue, with FY2024 capex at $222 million on $7.71 billion revenue. Approximately 60% of this capex is allocated to growth initiatives such as technology, e-commerce platforms, and supply chain automation. The company also invests in expanding its Rejuvenation store footprint and upgrading regional distribution hubs.
What are the key assumptions used in the Williams-Sonoma financial model regarding revenue growth and operating expenses?+
The Williams-Sonoma financial model assumes a revenue growth rate of approximately 7.07%. For operating expenses, key assumptions include Cost of Goods Sold at about 59.16% of revenue and Selling, General, and Administrative expenses at around 26.39% of revenue. Depreciation and Amortization is assumed to be about 2.76% of revenue.
What is the primary purpose of the Williams-Sonoma financial model?+
The primary purpose of the Williams-Sonoma financial model is to evaluate the company's equity valuation and its capacity to generate cash flow. It aims to determine if Williams-Sonoma can sustain its high operating margins, fund aggressive share repurchase programs, and maintain dividend growth. This analysis considers a volatile macroeconomic environment and housing market headwinds.
Can I download an Excel financial model for Williams-Sonoma, and what is its forecast horizon?+
Yes, an Excel financial model for Williams-Sonoma (WSM) is available for download. This model provides a forecast horizon spanning from Fiscal Year 2026 through Fiscal Year 2030.
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