CO
Compliable Financial Model

Enterprise/Security Startup Financials (Free Excel Download)

B2B SaaS platform managing licensing and compliance for sports betting operators and regulators.

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About this model

Compliable provides licensing and compliance software for sports-betting operators and regulators. The platform addresses an industry where market entry and ongoing operations depend on managing rules, licences, and evidence across multiple jurisdictions.

The company sells recurring SaaS access primarily to operators, with a secondary route to state regulators. Its value increases as customers enter new markets and need to manage a broader regulatory footprint without relying on disconnected manual processes.

The model uses an ARR build driven by new operators, jurisdictions per customer, platform pricing, expansion, and churn. It also tracks regulator contracts separately where relevant, then connects implementation effort, gross margin, sales investment, and overhead to the cash runway.

A turnkey financial model

Live formulas, no hardcoded values

Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.

All assumptions in one tab

Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.

Statements always balancing

For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.

Distinct schedules for clarity

Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.

No hidden macros or external links

There are no unexplained external workbook links or macros to undermine auditability or portability.

Changes flow through the model

Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.

About Compliable

compliable.io
Read the pitch deck
Compliable pitch deck cover
View on makeslides.com
Total raised
$3.6M
Funding round
Seed
Founded
2021
Category
Enterprise/Security
Customer
B2B
Geography
United States

How to build a detailed financial model for Compliable

A complete walkthrough of the business, drivers, and assumptions behind the downloadable Compliable model - distilled from its pitch deck and publicly available information.

Product & value proposition

  • Cloud-based platform for managing licenses across sports betting operators and states.
  • Serves two customer types: (1) operators (sportsbooks) who need licensing compliance tools; (2) state regulators who want integration/oversight tools built on top of the operator feature set.
  • Patent pending: "Cloud Based Platform for Managing Licenses".
  • Value prop: centralised compliance workflow as new states legalise sports betting, reducing manual licensing burden for Tier 1 operators.

Market

  • No TAM/SAM/SOM figures in deck.
  • Directional market signal: 6+ states going live with sports betting in next 12 months.
  • Customers referenced as "Large US (Billions)" (market cap) and "Large International ($bs / $100ms in market cap)" - implies Tier 1 sportsbook addressable market is multi-billion in operator scale, but no addressable revenue figure provided.

Revenue model

  • Recurring subscription / ARR per operator.
  • No contract values, per-seat pricing, or revenue per operator disclosed in deck.
  • Footnote on slide 2: "See model for additional pricing and pipeline details" - implying a separate financial model exists with pricing specifics, not provided here.
  • Two emerging channels: (1) Vendor/Affiliate channel via Tier 1 sportsbook feature builds; (2) Regulator tools sold/licensed to state regulators.

Traction & metrics

  • Signed and Active customers (ARR, renewing year-end): FanDuel, Sport Trade.
  • Pilots Pending: 3 x "Large US (Billions)" operators - identities redacted.
  • Contracts in Negotiation (terms verbally agreed): 2 x "Large International ($bs in market cap)" + 1 x "Large International ($100ms in market cap)".
  • Total capital raised to date: $2.8m.
  • No revenue figures, ARR value, churn rate, or growth rate disclosed.

Competition / moat

  • Moat: pending patent ("Cloud Based Platform for Managing Licenses") being actively prosecuted.
  • No named competitors in deck.
  • Competitive strategy: build deep integration features for Tier 1 operators to create sticky Vendor/Affiliate channels; develop regulator-facing tooling as a secondary lock-in.
  • Colorado state regulator integration trial interest cited as further moat signal.

Team & funding ask / use of funds

Team:

  • Chris Oltyan, CEO - 9-time serial entrepreneur, 3 exits, 30+ software products, raised $2.8m for Compliable.
  • Ben Neil, CTO - software architect; prior projects include Pokémon, Riot Games, Sony (large-scale infrastructure).
  • Rich Grote, CRO - Techstars veteran, founder with multiple exits, ran two accelerators.
  • Justin Stempeck, CCO - former Head of Licensing at DraftKings; joining as Chief Compliance Officer.

Funding ask: Amount not stated. Described as an "opportunistic round".

Use of funds:

  • Hire: CCO (Justin Stempeck), 2 Software Engineers, 1 Sales Associate/Admin, 1 Customer Success Associate.
  • Patent prosecution: "Cloud Based Platform for Managing Licenses".
  • Sales funnel acceleration and Vendor/Affiliate channel build.
  • State launch readiness (infrastructure/ops for simultaneous multi-state go-live).

Recommended financial model

Archetype + why: SaaS ARR model with pipeline-stage probability weighting. The business is a B2B recurring-revenue SaaS with a named, enumerable customer pipeline segmented by stage (signed, pilot, negotiation). This maps directly to an ARR build-up model - contract wins flow into MRR, which compounds as new states launch. A simple 3-statement would lose the granularity that makes this deck's story legible; pipeline-stage ARR is the right lens.

Forecast horizon & granularity: 3 years (monthly for Year 1, quarterly for Years 2–3). Monthly matters because state launches are discrete events and pipeline conversions are lumpy.

Key drivers & assumptions:

DriverValue / Assumption
Signed ARR at model startUnknown - 2 customers (FanDuel, Sport Trade)
ACV per operator (Tier 1 US)$150k–$300k/yr - enterprise RegTech SaaS for large sportsbooks; no pricing disclosed
ACV per operator (International)$100k–$200k/yr - slightly lower given market cap range suggests mid-large
ACV per state regulator$50k–$100k/yr - government procurement typically lower; pilot with Colorado cited
Pilot-to-signed conversion rate50% - 3 large pilots pending; Tier 1 conversion in regulated software is moderate
Negotiation-to-signed conversion rate70% - "terms verbally agreed" indicates late-stage
Average sales cycle (pilot to signed)6 months - enterprise regulated software; state licensing processes are slow
New states going live (next 12 months)6+
New logo adds per year post-raise2–4 new operators in Year 1 driven by state launches; accelerating in Y2–3
Gross margin75–80% - SaaS with cloud infra; no COGS detail in deck
Churn rate (annual)5% - sticky compliance product, renewing ARR noted; FanDuel renewal flagged
Headcount ramp5 new hires post-raise; Y2–3 sales-led growth adds 2–3 per year
Avg fully-loaded employee cost$120k–$150k all-in - US tech market for engineers + sales
Capex / R&D15–20% of revenue reinvested in product; patent costs ~$30k–$50k one-time
Regulator channel revenueYear 2 onset; slower ramp than operator channel

Scenarios (Base / Bull / Bear - which variables flex):

  • Base: 50% pilot conversion, 70% negotiation conversion, 3 new logos/yr, 5% churn, ACV midpoints.
  • Bull: All 3 pilots sign + all 3 international deals close within 12 months; 6+ states launch adding 2 new logos each; ACV at top of range; regulator channel adds revenue in Year 1.
  • Bear: 1 pilot converts, international deals slip 12 months, 1 existing customer churns, no regulator revenue in forecast period, hiring delays.

Required sheets / outputs:

  1. Assumptions - all drivers in one editable table (pricing, conversion rates, headcount, raise amount).
  2. Pipeline Build - stage-by-stage ARR waterfall: Signed → Pilot → Negotiation → New Logos; monthly timing per customer.
  3. ARR Waterfall - Opening ARR + New ARR + Expansion − Churn = Closing ARR; monthly Y1, quarterly Y2–3.
  4. P&L (Income Statement) - Revenue, Gross Profit, OpEx (S&M, R&D, G&A), EBITDA, Net Income.
  5. Headcount Plan - role-by-role hiring schedule with salary inputs.
  6. Cash & Runway - burn rate vs raise proceeds; months of runway by scenario.
  7. Scenario Toggle - Base / Bull / Bear switch feeding all output sheets.

Frequently asked

Is the Compliable financial model free?+

Yes. The Compliable model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.

What's included in the model?+

A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.

How was this model built?+

It was built from Compliable's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.

Can I change the assumptions?+

Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.

Have more financial modelling questions? Contact us

Alex Tapio, ex-Deloitte financial modelling expert

Created by ex-finance professionals

Hey, I’m Alex and I created Finamodel.

Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.

Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.

I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.

Having a template library on hand cuts a first build from hours to minutes.

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