Contractbook Financial Model
Enterprise/Security Startup Financials (Free Excel Download)
AI-powered contract lifecycle management platform (draft, sign, store, automate) for SMBs.
professionals from Deloitte
Used by professionals from
About this model
Contractbook is an AI-powered contract lifecycle management platform for small and mid-sized businesses. It brings drafting, signing, storage, and workflow automation into one product rather than leaving contracts spread across documents and inboxes.
The company has an inbound-led SaaS motion, with self-serve customers complemented by larger accounts. Its materials show fourfold year-on-year ARR growth, 110% net dollar retention, and increasing realised ASP, indicating both customer acquisition and account expansion.
The model uses a standard ARR waterfall by cohort, separating new bookings, upgrades, churn, and ending ARR. It ties inbound conversion, sales-assisted deal flow, pricing tiers, retention, gross margin, marketing spend, and hiring to the P&L and cash runway.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Contractbook
contractbook.com
How to build a detailed financial model for Contractbook
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Contractbook model - distilled from its pitch deck and publicly available information.
Product & value proposition
- All-in-one contract platform replacing five discrete tools: contract drafter (ContractExpress, HotDocs), editor/collaboration (Word, Google Docs, PDF/email), e-signature (DocuSign, HelloSign, Adobe Sign), storage (Dropbox, Box, Google Drive), and task management (Calendars, Conga).
- Core differentiator: stores contracts as raw JSON with full metadata rather than PDFs - enables AI-driven analytics, pattern identification, issue prevention, smart reminders, and automation at scale.
- Positioned as "the Legal Automation Platform for the remote generation" - comparable to Salesforce for sales or Xero for accountants.
- Low-friction onboarding: typically under one hour; immediate value from simplification and storage even with few contracts.
- Self-service model for SMBs with geographic edge: limited European competition and fast US deployment capability.
Market
- TAM: $124B - calculated as 53.9M US & EU SMEs × $2,300 annual ASP.
- Europe: 25.1M SMEs.
- US: 28.8M SMEs.
- Annual ASP (realized today): $2,300, growing +104% YTD 2020.
Revenue model
- SaaS subscription: annual contracts billed to SMB customers; ASP $2,300/year and rising.
- ASP grew +104% YTD 2020, implying successful up-tier / seat expansion.
- Channels: primarily inbound/self-service (organic usage growing 22% QoQ); +81% inbound bookings growth. International sales expansion is stated use of Series A funds.
- No usage-based, transactional, or marketplace revenue disclosed.
Traction & metrics
- ARR: grown ~4x YoY. No absolute ARR figure disclosed; bar chart shows actuals Q1'19–Q3'20 with projections through Q3'21 - absolute scale not labeled.
- YoY Revenue Growth: +300%.
- Net Dollar Retention (NDR): 110%.
- Inbound Bookings growth: +81%.
- Contracts created: growing from Q2'17 through Q2'20; GDPR spike in Q2'18, then resumed upward trend.
- Contracts stored (uploaded): +5x increase in the last year (to Q2'20).
- Organic platform usage: +22% quarter over quarter.
- ASP realized: +104% YTD 2020.
- Team size: 60+.
- Deck date: December 2020.
Unit economics
- NDR 110% confirms net expansion beyond churn.
- ASP $2,300/year growing +104% - implied LTV expansion via upsell.
Competition / moat
- Replaces fragmented point solutions: DocuSign (signature), ContractExpress/HotDocs (drafting), Dropbox/Google Drive (storage), Word/Google Docs (editing).
- Moat drivers stated: (1) JSON metadata architecture enables AI features competitors using PDFs cannot match; (2) geographic edge - limited competition in Europe; (3) immediate value / low implementation friction locks in SMBs; (4) 110% NDR suggests strong retention and expansion.
- No explicit competitor matrix or pricing comparison provided.
Team & funding ask / use of funds
- Founders:
- Niels Martin Brochner - CEO & co-founder; BA/MA Int. Management, Westminster Business School.
- Jarek Owczarek - CPO & co-founder; BA Digital Concept Dev., Copenhagen School of Design & Technology.
- Viktor Heide - COO & co-founder; AP Degree in Service Economy, Copenhagen Business Academy.
- Team: 60+ across engineering, sales, and support in Europe.
- Investors and advisers: Gradient Ventures (GP Darian Shirazi), Bessemer Venture Partners (Mary D'Onofrio, David Cowan), byFounders (Eric Lagier), Lars Floe Nielsen (founder Sitecore, acquired $1B+), Tim Schumacher (founder Sedo.com).
- Seed: $4M - Gradient Ventures, byFounders (October 2019).
- Series A ask: $9.4M - led by Bessemer Venture Partners + Gradient Ventures.
- Use of funds: international sales expansion (stated). No detailed breakdown.
Recommended financial model
- Archetype + why: SaaS ARR model with seat/tier-based expansion. Classic B2B subscription with disclosed ARR growth (4x YoY), NDR (110%), inbound-dominant motion, and an ASP that is actively expanding (+104% YTD). Standard SaaS ARR waterfall is the right spine.
- Forecast horizon & granularity: Quarterly for Year 1–2 (matching deck's quarterly ARR chart); annual summary for Years 3–5. Total horizon: 5 years from Series A close (2021–2025).
- Key drivers & assumptions:
| Driver | Value |
|---|---|
| YoY ARR growth - Year 1 (2021) | ~300% (matching stated metric) |
| YoY ARR growth - Year 2 (2022) | 150% |
| YoY ARR growth - Year 3 (2023) | 100% |
| YoY ARR growth - Years 4–5 | 60% / 40% |
| Net Dollar Retention | 110% |
| Annual ASP | $2,300 |
| ASP growth YoY | +20% Year 1, tapering to +10% by Year 3 |
| Gross margin | 70–75% |
| Sales & marketing % of revenue | 40–50% |
| R&D % of revenue | 25–30% |
| G&A % of revenue | 10–15% |
| Churn rate (gross logo) | 10% annual |
| New logo growth QoQ | 22% |
| Series A cash raised | $9.4M |
| Seed already raised | $4.0M (Oct 2019) |
- Scenarios (Base / Bull / Bear - which variables flex):
- Base: 300% growth Year 1 decelerating to 40% by Year 5; NDR 110%; ASP +15% YoY; gross margin 72%.
- Bull: Faster US market penetration; ARR growth 350%/200%/120%/80%/55%; NDR lifts to 120%; ASP expansion accelerates with enterprise up-tier.
- Bear: US expansion slower than expected; growth 200%/100%/60%/35%/25%; NDR compresses to 105%; CAC increases as inbound slows.
- Required sheets / outputs:
- ARR Waterfall - New ARR, Expansion ARR, Churned ARR, Net New ARR, Ending ARR per quarter.
- Customer Count - New logos, churned logos, total customers, implied ASP.
- P&L - Revenue, gross profit, S&M, R&D, G&A, EBITDA, net income (annual + quarterly).
- Cash & Runway - Opening cash, Series A proceeds, operating burn, ending cash, months of runway.
- Unit Economics - LTV (NDR-adjusted), CAC (assumed), LTV/CAC, payback months.
- Scenario Toggle - single input cell switching Base / Bull / Bear.
- KPI Dashboard - ARR, MRR, NDR, logo count, ASP, gross margin, runway (monthly view).
Frequently asked
Is the Contractbook financial model free?+
Yes. The Contractbook model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Contractbook's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
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