LumApps Financial Model
Enterprise/Security Startup Financials (Free Excel Download)
Enterprise social collaborative platform that unifies internal communications, intranet, and employee social networking into one digital workplace hub.
professionals from Deloitte
Used by professionals from
About this model
LumApps is an enterprise digital-workplace platform that unifies internal communications, intranet capabilities, and employee social networking. It gives large organisations a single hub for reaching employees and connecting them with business information and colleagues.
The company sells annual, per-seat subscriptions through an enterprise direct-sales motion. Its value increases as a customer extends the platform across employee populations, communication use cases, and internal communities rather than treating it as a one-off intranet project.
The model uses a per-seat ARR waterfall built from new logos, deployment size, expansion, churn, and renewals. Deal cycles, sales capacity, implementation, support, SaaS gross margin, product investment, and operating expenses determine the financial plan.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About LumApps
lumapps.com
How to build a detailed financial model for LumApps
A complete walkthrough of the business, drivers, and assumptions behind the downloadable LumApps model - distilled from its pitch deck and publicly available information.
Product & value proposition
Platform built on 4 pillars:
- Corporate Portal - top-down communications (intranet replacement)
- Enterprise Social Network (ESN) - horizontal peer-to-peer discussions
- Employee Social Advocacy - external sharing to social media
- Collaboration platform - team and cross-team collaboration
Integrates with cloud office platforms (G Suite, Office 365, Teams, Slack) via "smart connectors". Positions as the omnichannel notification and content layer above existing productivity tools - not a replacement.
AI capabilities cited: smart notification center, AI-driven content targeting (person/device), knowledge assistant for auto-structuring content.
Market
Competitive landscape shows LumApps sits in the Intranet/Digital Workplace/ESN space, adjacent to (but explicitly not competing with) desktop alerts, email, and cloud office suites. Named competitors: Interact, Valo, IGLOO, Jive, Happeo, Powell 365, Unity, Simpplr, Akumina, Beekeeper, Eko, Staffbase, MangoApps.
Revenue model
Not explicitly stated in deck. Based on product type and 2019 enterprise SaaS context:
- Per-seat SaaS subscription: enterprise digital workplace platforms of this era universally priced per employee per month (typically $3–$8/seat/month at this scale), annual contracts
- Channel: direct enterprise sales (180-person team at 7 offices implies significant direct-sales motion); likely some SI/GSI channel given Google/Microsoft ecosystem positioning
- Upsell surface: additional modules (advocacy, AI features), implementation/onboarding services
- No pricing page, no ASP, no ACV figures shown
Traction & metrics
- 250+ blue-chip customers worldwide
- 2.5 million end users
- 180+ employees across 7 global offices
- Founded 2012
- Investors: Goldman Sachs, IDInvest, Bpifrance, Iris Capital
- Customer logos include: Google, Capital One, Motorola Solutions, JAL (Japan Air Lines), TIBCO, National Geographic, John Lewis & Partners, Global Payments, Etam
No revenue figures, ARR, growth rate, or NRR disclosed.
Competition / moat
Competitive positioning:
- Primary competitive set: Interact, Valo, IGLOO, Jive, Happeo, Powell 365, Unity, Simpplr, Akumina, Beekeeper, Eko, Staffbase, MangoApps
- Adjacent (not competing): Teams, Slack, G Suite, Confluence, Office 365
- HR adjacencies: Workday, Beamery, Talentsoft
Stated moats / differentiators:
- Deep integration with Google/Microsoft cloud office stacks (a "layer above" strategy rather than replacement)
- Omnichannel delivery + AI-driven targeting
- Headless CMS architecture ("Information 4.0")
- Blue-chip enterprise customer base as social proof (Capital One, Google, Motorola Solutions as validators of enterprise-grade trust)
Team & funding ask / use of funds
Founding team:
- Sébastien Ricard - CEO
- Lionel Grivel - COO
- Elie Mélois - CTO
- Olivier Chanoux - CMO
Investors named: Goldman Sachs, IDInvest, Bpifrance, Iris Capital
No funding ask amount, round size, use-of-funds breakdown, or valuation shown in deck.
Recommended financial model
- Archetype + why: SaaS ARR model. LumApps is a pure-play enterprise SaaS platform with per-seat subscription economics, annual contracts, and an enterprise direct-sales motion. ARR build-up is the right structure: new logo ARR + expansion ARR − churn ARR = net new ARR.
- Forecast horizon & granularity: 5-year annual (FY2019–FY2023 at time of deck), with monthly detail for Year 1 if fundraising. Annual cohort-level model is sufficient given enterprise deal cycles.
- Key drivers & assumptions:
- Customers at period start: 250+
- End users per customer: ~10,000 avg
- Average ACV: ~$80k–$150k/year per customer; enterprise digital-workplace deals at this customer profile (Capital One, Google, JAL) skew $100k+; use $100k as base case
- Seat price: ~$5–$8/seat/month; large-enterprise volume discounts compress blended ASP
- New logos per year: 60–100 new customers/year (24% growth rate off 250 base; consistent with 180-person team)
- Net Revenue Retention (NRR): 110–115%; enterprise ESN platforms expand as head-count grows and new modules add
- Gross Revenue Churn: 8–10%/year; enterprise sticky but category still maturing in 2019
- Gross margin: 70–75%; SaaS with implementation/onboarding services component depresses slightly below pure-software peers
- S&M % of revenue: 45–55%; heavy direct enterprise sales across 7 offices with 180 employees
- R&D % of revenue: 20–25%
- G&A % of revenue: 10–12%
- Employees: 180+; headcount growth 20–30%/year in line with ARR growth
- Scenarios (Base / Bull / Bear - which variables flex):
- Base: 80 new logos/year, $100k ACV, 112% NRR, 75% gross margin
- Bull: 100 new logos/year, $130k ACV, 118% NRR (deeper expansion into large enterprise)
- Bear: 50 new logos/year, $80k ACV, 105% NRR (slower enterprise sales cycle, more churn)
- Required sheets / outputs:
- Assumptions - all levers in one place
- ARR Waterfall - beginning ARR + new logo ARR + expansion − churn = ending ARR
- P&L (Income Statement) - Revenue, COGS, Gross Profit, OpEx by function, EBITDA, net income
- Headcount Plan - by department (S&M, R&D, G&A, CS), tied to growth assumptions
- Cash Flow - operating cash burn, runway
- Balance Sheet (simplified)
- KPI Dashboard - ARR, customers, ACV, NRR, CAC payback, LTV/CAC, magic number
- Scenario toggle - Base/Bull/Bear
Frequently asked
Is the LumApps financial model free?+
Yes. The LumApps model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from LumApps's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Other Enterprise/Security Startup Financial Models
Browse another startup in the same category.
AgBiome
AgBiome is a microbial-platform agtech company that discovers, develops, and commercialises biological crop protection products (and licences the platform across adjacent markets).
Alation
Enterprise data intelligence platform - data catalog, governance, and metadata management for large organisations.
Archer SPAC
Archera
Cloud resource automation platform that continuously optimizes AWS commitment purchases, de-risks overcommitment, and automates FinOps workflows.
Ardoq
Cloud-native Enterprise Architecture (EA) SaaS platform that helps large enterprises navigate digital transformation through automated data collection, graph-based architecture modelling, and change impact analysis.
Ascend
Ascend.io is an enterprise big data automation platform ("Enterprise Intelligence Platform") that abstracts away the complexity of big data engineering so non-experts can build and run data pipelines.
Athennian
Cloud-based legal entity management system (EMS) uniting entity data with workflow and document automation.
Auditboard
Cloud-based integrated risk management platform connecting audit, risk, compliance, and ESG teams across the enterprise.
