PlusPlus Financial Model
Enterprise/Security Startup Financials (Free Excel Download)
B2B SaaS platform for technical team enablement - internal events, onboarding tracks, knowledge catalog, and mentorship, purpose-built for engineering orgs.
professionals from Deloitte
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About this model
PlusPlus provides technical-team enablement software for engineering organisations. It combines internal events, onboarding tracks, a knowledge catalogue, and mentorship to help companies support and develop technical employees.
The company sells enterprise subscriptions priced by employees or seats. Its value grows as more engineers, programmes, and internal-learning workflows are brought onto the platform, creating a straightforward land-and-expand motion.
The model builds ARR from new logos, employees covered, pricing, expansion, and renewals. Sales capacity, implementation, customer success, SaaS gross margin, product development, and overhead show the operating and cash implications of the enterprise plan.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About PlusPlus
plusplus.co
How to build a detailed financial model for PlusPlus
A complete walkthrough of the business, drivers, and assumptions behind the downloadable PlusPlus model - distilled from its pitch deck and publicly available information.
Product & value proposition
Four core modules delivered as one platform:
- Events - frictionless hosting of internal workshops, tech talks, and classes; logistics, calendar invites, discovery, and notifications automated.
- Tracks - structured, blended (self-paced + live) onboarding and learning paths; cohort mode for group accountability.
- Catalog - single searchable content directory across all learning types (articles, videos, courses, event series, office hours).
- Mentorship - internal expert discovery and session booking for peer coaching and manager support.
Platform layer adds enterprise-grade assignment, workflow automation, integrations (HRIS, Slack, Zoom, CodeLabs), reporting, and surveys.
Positioned against traditional LMS (compliance-first, requires instructional designers) and internal wikis (stale, untrackable).
Revenue model
Not explicitly stated in deck. Inferred from product positioning:
- Enterprise SaaS, likely per-seat (per-employee) annual contract; target buyer is Head of L&D / Engineering Program Manager at companies with 500–10,000+ engineers. Rationale: customers are Netflix, LinkedIn, Shopify - all large enterprises; platform is positioned as company-wide ("all employees").
- Land-and-expand motion: start with engineering org, expand to full employee base. Rationale: case studies reference thousands of employees at single accounts.
- No self-serve or PLG motion indicated; sales-led enterprise implied by customer logos and "partnership" language.
Traction & metrics
Named enterprise customers:
- Netflix: onboarding "thousands of new-hires"
- LinkedIn: "6,000 employees" on PlusPlus
- Shopify: "all of their employees" under one umbrella
- CZI (Chan Zuckerberg Initiative): engineers, scientists, and policy leaders
- SSENSE: engineering onboarding
No ARR, MRR, growth rate, customer count, NRR, churn, or ACV figures disclosed.
Competition / moat
Positioned against:
- Traditional LMS (Workday Learning, Cornerstone, etc.): compliance-first, expensive instructional designers, poor fit for fast-evolving technical knowledge.
- Internal wikis (Confluence, Notion): stale, untrackable, non-assignable, non-communal.
Moat claims:
- Co-developed with named enterprise customers (Netflix, LinkedIn, Shopify).
- Integration breadth: HRIS, Slack, Zoom, CodeLabs, APIs.
- Network effects within org: SME/expert profiles, testimonials, cohort accountability loops.
- Tacit-knowledge focus differentiates from generic e-learning.
No competitive matrix or named competitor benchmarking shown.
Team & funding ask / use of funds
- Origin: founded by ex-Twitter engineers ("Twitter University").
- Investors: unnamed VCs behind Airtable, BetterUp, Carta, Clubhouse, Intercom.
Recommended financial model
- Archetype + why: Enterprise SaaS ARR model. PlusPlus is a seat-based (per-employee) recurring subscription sold to large enterprises. The right model tracks ARR, new logo adds, expansion within accounts, NRR, and gross margin - standard SaaS operating plan. No inventory, no marketplace GMV, no usage-based billing indicated.
- Forecast horizon & granularity: 3 years (Year 1 monthly, Year 2–3 quarterly). Enterprise sales cycles are long; monthly granularity in Year 1 captures ramp dynamics; quarterly suffices thereafter.
- Key drivers & assumptions:
| Driver | Value |
|---|---|
| Starting ARR | Unknown |
| ACV (avg contract value) | Unknown |
| Seats per customer | Unknown |
| New logo adds / year | Unknown |
| Net Revenue Retention (NRR) | Unknown |
| Gross margin | Unknown |
| Sales headcount | Unknown |
| CAC payback | Unknown |
| Churn (logo) | Unknown |
| R&D / S&M / G&A split | Unknown |
- Scenarios (Base / Bull / Bear - which variables flex):
- Base: 10 net new logos/yr growing to 30 by Yr 3; NRR 115%; ACV $100K.
- Bull: Faster enterprise expansion, NRR 130%+, ACV $150K+ (LinkedIn-type deals dominate mix); product-led expansion into non-engineering depts.
- Bear: Long sales cycles, budget freezes on L&D spend, NRR 105%, logo churn 12%, ACV compresses to $60K.
- Primary flex variables: new logo adds, ACV, NRR, and gross margin.
- Required sheets / outputs:
- Assumptions dashboard (all drivers in one place)
- ARR bridge (beginning ARR + new logos + expansion − churn = ending ARR)
- P&L (Revenue, COGS, Gross Profit, S&M, R&D, G&A, EBITDA)
- Headcount plan (AEs, SDRs, CS, Eng, G&A) tied to hiring schedule
- Unit economics summary (ACV, CAC, LTV, payback, LTV:CAC)
- Cash / runway (burn rate, months of runway, funding need)
- KPI dashboard (ARR, NRR, logo count, gross margin %, Rule of 40)
- Scenario toggle (Base / Bull / Bear)
Frequently asked
Is the PlusPlus financial model free?+
Yes. The PlusPlus model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from PlusPlus's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
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