Rewind Financial Model
Enterprise/Security Startup Financials (Free Excel Download)
Account-level cloud backup software for SaaS apps, targeting SMBs.
professionals from Deloitte
Used by professionals from
About this model
Rewind provides account-level cloud-backup software for SaaS applications, focused on SMB customers. It protects business data from loss or error, giving small companies an accessible backup-as-a-service product.
The company serves two vertical channels, e-commerce and accounting, which can have different partner relationships, customer needs, and acquisition economics. Revenue is recurring subscription income tied to the applications and accounts protected.
The model builds ARR by vertical, with new customers, protected accounts, pricing, expansion, and churn. It separately tests channel contribution, storage and delivery costs, gross margin, sales and partner expense, support, product investment, and cash runway.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Rewind
rewind.io
How to build a detailed financial model for Rewind
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Rewind model - distilled from its pitch deck and publicly available information.
Product & value proposition
Account-level backup and restore for SaaS platforms (e.g. Shopify stores, QuickBooks/Xero accounts). Unlike platform-level backups that protect against catastrophic data center events, Rewind protects against the high-frequency, likely causes of data loss: human error, CSV imports gone wrong, malicious deletion, third-party app errors.
Key claim: 20% of customers actively restore data using Rewind - demonstrating product stickiness and real-world utility.
Customer logos shown: Knix, Badgley Mischka, MVMT, Endy.
Market
No TAM/SAM/SOM figures stated in the deck.
Context data provided (Blissfully, 2019 source):
- Number of SaaS apps per company scales with headcount: 40 apps (0–50 employees) to 203 apps (1,000+ employees).
- Average SaaS spend per company rose from near $0 in 2008 to ~$300,000/year by 2018 (area chart, steep curve post-2014).
- Market framing: companies using more SaaS apps and spending more - growing the addressable pool of data that needs backup.
No explicit TAM/SAM/SOM dollar figures in deck.
Revenue model
Two verticals, both subscription (monthly):
E-Commerce (Shopify primary)
- Pricing basis: number of orders per month on the store
- Price range: $3 to $299/month (usage-tiered)
Accounting (QuickBooks / Xero)
- Pricing basis: number of client accounts managed
- Price per account: $9/account/month
Distribution channel: app marketplaces (Shopify App Store, QuickBooks App Store implied). Not stated explicitly but implied by "SMB focused platforms" language.
Traction & metrics
- 20% of customers have restored data using Rewind
- 49th fastest growing company in Canada (as of ~2020, confidential at deck time)
- Deloitte Fast 50 "Companies to Watch" 2019
- Deloitte Technology Fast 500 North America 2019
- Customer logos include recognizable DTC brands: Knix, MVMT, Endy, Badgley Mischka
No revenue figures, ARR, MRR, customer count, or growth rate stated in the deck.
Competition / moat
Competitive positioning: SMB + Cloud quadrant. Rewind is positioned as the only pure-play SMB-focused cloud/SaaS backup tool.
Competitors mapped on Desktop vs Cloud / SMB vs Enterprise axes:
- SMB + Desktop: Backblaze, Carbonite, Code42
- Enterprise + Desktop: CommVault, SolarWinds MSP, Barracuda, VEEAM, Acronis, Druva
- Enterprise + Cloud: OwnBackup (raised $100M noted on slide), Spanning (by Kaseya), Backupify
- SMB + Cloud: Rewind, Skyvia
Moat framing: native marketplace integrations, account-level granularity that platform backups don't offer, and high restore rate (20%) suggesting strong activation and retention.
Team & funding ask / use of funds
Team:
- Mike Potter - Co-Founder, CEO; 20+ years development, product management, product marketing
- James Ciesielski - Co-Founder, CTO; 12+ years in payment, mobile, telecom development; 40 Under 40 winner
- Sam Wehbe - COO; 15+ years marketing; prior roles at Privacy Analytics, 360pi, Protus
- Dave North - Director, Technical Operations; AWS expert, 8 years DevOps, 15+ years product management, 4 patents
- Kirsi Maharaj - HR Manager; 5 years HR/talent acquisition
- Dave Horne - Head of Product; 12+ years product marketing; VP Marketing at MASV, Klipfolio, Blaze, Akamai
Recommended financial model
- Archetype + why: SaaS subscription model with two parallel revenue streams (e-commerce tier-based, accounting per-seat). The business is pure recurring subscription with usage-based pricing tiers - a tiered MRR/ARR model is the right fit. Not a marketplace GMV model; not a usage-based consumption model in the metered sense - closer to a per-unit subscription tier.
- Forecast horizon & granularity: 3 years (36 months) monthly, with annual summary. Monthly granularity needed to capture subscriber adds/churns and tier migration.
- Key drivers & assumptions:
*E-Commerce channel:*
- New subscribers added per month
- Churn rate (monthly)
- ARPU - blended across $3–$299 range
- Tier distribution (% of customers on each price tier)
*Accounting channel:*
- Number of accounting firm customers
- Accounts per firm
- Price: $9/account/month
- Churn rate
*Shared:*
- Gross margin
- Headcount & S&M spend
- Revenue growth rate
- Scenarios (Base / Bull / Bear - which variables flex):
- Bear: higher churn (4%/mo e-commerce), lower new subscriber adds, ARPU at low end (~$25 blended)
- Base: 2.5% churn, moderate adds, ~$40 blended ARPU
- Bull: land-and-expand across more SaaS platforms, lower churn (1.5%), ARPU expansion from tier upgrades
- Required sheets / outputs:
- Assumptions - all drivers in one place with scenario toggle
- E-Commerce MRR build (subscriber waterfall: adds, churns, net, ARPU, MRR)
- Accounting MRR build (customer × accounts × $9)
- Combined MRR → ARR roll-up
- P&L - Revenue, COGS (storage/infrastructure), Gross Profit, S&M, R&D, G&A, EBITDA
- Headcount plan (linked to opex)
- Cash / runway (if raise amount ever provided)
- Dashboard - ARR, MRR growth, churn, ARPU, gross margin
Frequently asked
Is the Rewind financial model free?+
Yes. The Rewind model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Rewind's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
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