Tines Financial Model
Dev Tools Startup Financials (Free Excel Download)
No-code security automation platform that enables teams to build powerful workflows connecting any tools via REST API.
professionals from Deloitte
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About this model
Tines is a no-code security-automation platform that lets teams build workflows connecting any REST API. It focuses on automation rather than replacing existing security tools, initially serving security teams and later broader operations functions.
The company sells recurring enterprise software to customers including Coinbase, Snowflake, McKesson, Databricks, and Canva. Its value is in reducing repetitive analyst work and enabling teams to automate processes without engineering support.
The model is enterprise SaaS ARR: logos, teams, workflows, contract value, expansion, renewal, and churn determine revenue. Direct-sales productivity, cross-department adoption, support, and NRR drive the forecast.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Tines
tines.io
How to build a detailed financial model for Tines
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Tines model - distilled from its pitch deck and publicly available information.
Product & value proposition
- No-code automation platform; seven core actions to learn - anyone can build and maintain workflows without engineering support.
- Vendor-agnostic: connects to any REST API or web application; no forced tool replacement.
- Laser-focused on automation; excludes case management, threat intel, and chat features that bloat traditional SOAR platforms.
- Primary persona: security teams; stated roadmap to expand to DevOps, IT, HR, Marketing.
- Key ROI claim: McKesson freed up 1.5 analysts per week from one early implementation.
Market
- TAM (workflow automation market): $4.26B in 2016 → $18.45B by 2023
- CAGR: 23.56% (2017–2023)
- Source cited: Markets and Markets Workflow Automation Market Global Forecast to 2023
- Note: Deck does not separate security automation (SOAR) sub-market from broader workflow automation TAM.
Revenue model
- Not explicitly stated in deck.
- SaaS subscription model: B2B security/workflow automation platforms of this type typically charge per seat or per workflow/automation run. Rationale: no-code platform targeting enterprise security teams; vendor-agnostic positioning implies land-and-expand across teams.
- Annual contracts with enterprise buyers likely given customer profile (McKesson, Coinbase, Snowflake, Databricks).
- Channels: direct sales implied by enterprise customer logos; no mention of self-serve or marketplace.
Traction & metrics
- Customer logos shown (slide 6): Box, Auth0, Canva, Snowflake, McKesson, Chainalysis, Intercom, Coinbase, OpenTable, Sophos, Databricks.
- Operational metric: one McKesson implementation frees up 1.5 analysts per week.
- No revenue, ARR, growth rate, customer count, churn, or NRR figures in deck.
Competition / moat
- Traditional SOAR platforms named as the incumbent problem (require advanced programming, suboptimal extra features, months to build integrations).
- Moat claims: no-code simplicity; vendor agnosticism (any REST API); laser focus on automation only; speed of implementation (ROI in hours).
- Specific competitors not named.
Team & funding ask / use of funds
- Co-founders previously led security teams at eBay, PayPal, and DocuSign.
- No other team members named in deck.
Recommended financial model
- Archetype + why: B2B SaaS ARR model. Tines sells annual subscription licences to enterprise security (and eventually broader ops) teams. The natural unit is ARR with a land-and-expand motion across departments.
- Forecast horizon & granularity: 5 years (Year 1–5); monthly for Year 1–2, annual for Year 3–5.
- Key drivers & assumptions:
| Driver | Value |
|---|---|
| Workflow automation market CAGR | 23.56% |
| TAM (2023) | $18.45B |
| Starting customer count (Year 1) | 15–20 |
| New logo growth rate (Y1→Y5) | 80% / 60% / 50% / 40% / 30% YoY |
| Average contract value (ACV) | $40,000 |
| Net Revenue Retention (NRR) | 115% |
| Gross margin | 75% |
| CAC | $20,000 |
| Payback period | ~6 months |
| Sales cycle | 2–3 months |
| Headcount: S&M as % of revenue | 30% |
| Headcount: R&D as % of revenue | 25% |
| Headcount: G&A as % of revenue | 15% |
- Scenarios (Base / Bull / Bear - which variables flex):
- Base: ACV = $40K, NRR = 115%, logo growth as above.
- Bull: ACV = $60K (larger enterprise deals), NRR = 130% (faster cross-team expansion), logo growth +10pp each year.
- Bear: ACV = $25K (SMB mix or competitive pricing pressure), NRR = 105%, logo growth –15pp each year.
- Required sheets / outputs:
- Assumptions - all drivers in one place with scenario toggle (Base / Bull / Bear).
- ARR Bridge - new logo ARR, expansion ARR, churn, ending ARR per period.
- P&L (Income Statement) - revenue, gross profit, S&M, R&D, G&A, EBITDA, net income.
- Headcount Plan - by department, with loaded cost.
- Cash & Runway - operating cash burn, cash balance, months of runway (critical for fundraise context).
- Unit Economics - ACV, CAC, LTV, payback, LTV:CAC ratio.
- Market Sizing - TAM/SAM/SOM build using the $18.45B workflow automation TAM with a security sub-segment carve-out.
- Dashboard - ARR, logo count, NRR, gross margin, runway.
Frequently asked
Is the Tines financial model free?+
Yes. The Tines model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Tines's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
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