Gas Station Pro Forma

Consumer Excel Template (Free Download)

Translate fuel gallons, pump margins, convenience traffic, merchandise mix, and store growth into a projected gas-station decision view.

Free, no credit card required
Edit in Excel
Created by ex-finance
professionals from Deloitte
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Used by professionals from

About this pro forma

This gas-station pro forma presents the projected output of a linked Excel operating model and unlevered DCF. Store roll-forward, fuel gallons, wholesale costs, pump markup, card fees, convenience traffic, merchandise categories, staffing, compliance, capex, and working capital remain connected.

Use the projections to plan new sites, assess fuel-margin sensitivity, optimize convenience mix, and evaluate enterprise value. Operators, lenders, and acquisition teams get a clear forward-looking view of store-level cash generation and valuation.

What every model includes

Live formulas, no hardcoded values

Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.

All assumptions in one tab

Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.

Statements always balancing

For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.

Distinct schedules for clarity

Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.

No hidden macros or external links

There are no unexplained external workbook links or macros to undermine auditability or portability.

Changes flow through the model

Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.

What's inside the Gas Station Pro Forma

  • Projected stores, gallons, and fuel revenue
  • Net fuel margin after card-processing costs
  • Convenience traffic and merchandise mix
  • Store labor, occupancy, compliance, and shrink costs
  • New-store and maintenance capex cash flow
  • DCF valuation and store-level operating KPIs
income_statement.xlsx
Income statement, brown brand palette
income_statement.xlsx
Income statement, green brand palette
income_statement.xlsx
Income statement, red brand palette

Formatted to IB standards

Named theme colors repaint the whole workbook in one click, on top of an investment-banking structure with clear input, output, and cross-sheet reference styling - brand-ready, institutional-grade, and fully auditable.

Alex Tapio, ex-Deloitte financial modelling expert

Created by ex-finance professionals

Hey, I’m Alex and I created Finamodel.

Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.

Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.

I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.

Having a template library on hand cuts a first build from hours to minutes.

Need help finding your model? You’ll find me in the Finamodel app!

Frequently asked

What drives the gas-station projection?+

Store count, gallons per store, wholesale fuel cost, pump markup, traffic conversion, and merchandise spend drive the output.

Does it include convenience-store sales?+

Yes. Fuel transactions feed walk-in traffic, which converts into category-level merchandise revenue.

How are fuel margins shown?+

The projection separates wholesale cost, fixed pump markup, and card-processing expense to show net fuel margin.

Who uses this pro forma?+

Gas-station operators, lenders, buyers, and multi-site investors use it for site and portfolio decisions.

Have more financial modelling questions? Contact us

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