GL

GlobalWonks Financial Model

Four core products sold to enterprise clients:

1. Network Pulse™ - pool of experts answers a targeted question in real time / under 24 hours.
2. Call - scheduled expert video call via in-platform secure conferencing.
3. Report - analytical consulting-style report from experts.
4. Meeting - individual or team field meeting with on-the-ground experts.

Future products (from 2021):

• Push Subscriptions - AI-enhanced trend-monitoring and automated-insight subscriptions for C-suite.
• LocalWonks™ (SaaS) - internal talent-management tool enabling orgs to document, share, and monetize internal expertise, with overflow access to GlobalWonks marketplace.

Value proposition vs. incumbents: faster (real-time vs. days/weeks), pay-per-use (no annual retainers), broader geography (180+ countries), compliance-vetted experts.

• Global Consulting market: $300bn
• Global Market Research: $44bn
• Expert Network market: $10bn
• Current SAM (short-turnaround research, tech-enabled marketplace): $3bn
• TAM claimed (full platform incl. content automation + SaaS): $60bn

Note: The $60bn TAM is company-defined as the intersection of the three markets above; no third-party source cited.

Current (marketplace):

• Transaction-based / pay-per-use model across four products (Network Pulse, Call, Report, Meeting).
• Clients post a project, experts bid, client selects; payment and rating upon satisfaction.
• Specific per-unit pricing ($/call, $/hour, take-rate %) not disclosed in deck.

Future (from 2021):

• Annual subscriptions: Push Subscriptions (AI trend monitoring) sold to C-suite executives.
• SaaS: LocalWonks™ - recurring license for internal talent management.

Channels: Direct sales implied (Big 4, Fortune 100 client base); no channel-partner or self-serve detail given.

• Clients: 120 global clients - including Big 4, Fortune 100 companies, and universities.
• Expert supply side: 8,000+ experts across industries in 180+ countries.
• Revenue: Described as "revenue-generating marketplace"; no revenue figure or growth rate disclosed.
• No GMV, AOV, transaction count, revenue run-rate, retention, or churn numbers in deck.

Named competitors:

• Traditional firms: GLG, Eurasia Group, McKinsey & Company
• Online platforms: Catalant, Lynk, onFrontiers, Duco

Claimed differentiation:

• Speed: Network Pulse™ delivers insights in under 24 hours ("first-mover advantage")
• Quality: Proprietary expert recruitment model in 100+ countries; coaching and skills program.
• Compliance: Mandatory compliance tests and individualized vetting for all experts.
• Technology: API readiness; SaaS application; data-as-a-service (geographic/sectoral trend maps).
• Unique product: Network Pulse™ (crowdsourced expert pool response) not offered by named competitors.

Co-founders:

• Cenk Sidar - Co-Founder & CEO
• Fatih Orhan - Co-Founder & CAO
• Bilal Baloch - Co-Founder & COO

Senior team: Michael Afshar (MD), Ava Lim (Dir. BD), Scott Siler (Dir. Data Analytics), Cemil Kor (Dir. Creative), Will Jessup (Assoc. Dir. BD), Rachel Ziemba (Advisor, Global Research).

Advisory board: 9 advisors including former Deputy CEO of Eurasia Group, ex-McKinsey/AT Kearney, Dean of Johns Hopkins SAIS, JPMorgan 30-year veteran, FiscalNote ML lead.

• Archetype + why: Two-layer model - (1) Marketplace GMV / take-rate P&L for the core transaction business, and (2) SaaS ARR for the LocalWonks and Push Subscription revenue streams coming from 2021. The marketplace revenue is the near-term driver; SaaS is the long-run value story. A combined 3-statement output should sit on top.

• Forecast horizon & granularity: 5 years (Year 0 = deck date ~2020/2021, through Year 5). Monthly for Year 1; quarterly or annual for Years 2–5.

• Key drivers & assumptions:

*Marketplace (core):*

• Number of active clients: 120 → +30–50 net new clients/year, growing as pipeline converts; top clients include Big 4 / Fortune 100 so high-value accounts.
• Average transactions per client per year: 10–20 engagements/year (no data in deck; typical expert-network usage for active accounts).
• Average revenue per transaction (blended across Network Pulse, Call, Report, Meeting): $500–$2,000 blended (Network Pulse likely lower-ticket; Reports/Meetings higher-ticket); rationale: expert network industry norms.
• Platform take-rate / margin on gross revenue: 30–40%; rationale: comparable marketplace take-rates (GLG, Catalant range 25–50%).
• Expert supply side: 8,000+ experts; supply is not a near-term constraint - model supply as endogenous.

*SaaS (LocalWonks / Push Subscriptions - from 2021):*

• Launch year: 2021
• SaaS ACV per seat/client: $10k–$50k/year annual license (enterprise B2B; no pricing disclosed).
• SaaS client count: starts from marketplace install base of 120 clients; 10–20% conversion in Year 1.
• SaaS gross margin: 75–80%; rationale: software-only with no per-transaction expert payout.

*Shared:*

• Headcount: ~10–20 FTE based on org chart (3 co-founders + 6 senior team); grow to 30–50 by Year 3.
• Opex structure: Sales & BD, tech/data science, compliance/vetting ops.
• CAC: high (enterprise direct sales); estimate $5k–$20k per new client.
• Churn: 15–25%/year on marketplace clients (no retention data disclosed); SaaS churn lower, 5–10%.

• Scenarios (Base / Bull / Bear - which variables flex):
• Base: +35 new clients/year; blended transaction revenue of $1,000; take-rate 35%; SaaS launches 2021 with 15% of client base converting.
• Bull: Faster enterprise penetration (+60 clients/year); higher transaction frequency; API/data-as-a-service opens new revenue line; SaaS ACV at upper end.
• Bear: Slow enterprise sales cycle; high churn (30%+); SaaS launch delayed to 2022; take-rate compressed by competition.

• Required sheets / outputs:

1. Assumptions dashboard (all drivers, all scenarios)
2. Marketplace revenue model (clients × transactions × ARP × take-rate)
3. SaaS ARR build (new / expansion / churn waterfall)
4. Combined P&L (revenue, COGS, gross profit, S&M, R&D, G&A, EBITDA)
5. Simplified balance sheet and cash flow (burn / runway)
6. KPI summary (GMV, take-rate revenue, ARR, client count, NRR)
7. Scenario toggle