YAYapily Financial Model
Fintech Startup Financials (Free Excel Download)
API infrastructure platform enabling businesses to connect to banks and embed open banking / open finance capabilities.
professionals from Deloitte
Used by professionals from
About this model
Yapily is an API infrastructure platform that lets businesses connect to banks and embed open-banking and open-finance capabilities. It offers a unified layer for financial data access and payment initiation across fragmented bank integrations.
The platform is expected to monetise API access through usage-based pricing, payment transactions, and possible monthly platform commitments. Its customers are businesses building financial products, making successful integration and recurring product usage more valuable than consumer acquisition.
The model should forecast client integrations, live end users, data API calls, payment transactions, price per call or payment, and minimum commitments. Bank-connectivity, data, compliance, and support costs should be matched against the relevant usage stream, with retention and expansion tracked by client cohort.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Yapily
How to build a detailed financial model for Yapily
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Yapily model - distilled from its pitch deck and publicly available information.
Product & value proposition
- Single API integration giving customer applications access to thousands of bank APIs across Europe and beyond.
- Positioned at layer 1 (Infrastructure) of the open banking value chain - not competing with its customers.
- Two core capabilities: data access (account/transaction data) and account-to-account payments (via open banking rails).
- Key customers shown: American Express, Intuit, Vivid, Volt; AmEx "Pay with Bank Transfer" cited as live deployment.
- Value prop: secure, low-cost, instant A2A payments; replace card network rails with open banking infrastructure.
Market
- "Over 50 countries will have Open Banking by 2023" - framing of global regulatory-driven TAM.
- No TAM/SAM/SOM dollar figures stated in the deck.
- Macro tailwind: open finance expected to expand to pensions and insurance data by 2024–2025.
- Open banking API volumes described as growing exponentially Jul-20 → Jul-21 (bar chart shown, Y-axis unlabelled - no absolute volume numbers extractable).
Revenue model
- API-as-a-Service: customers pay for access to Yapily's unified open banking API.
- Likely usage-based (API call volume / payment transaction volume) plus potential monthly platform fee - standard for this category. Pricing structure not disclosed in deck; typical open banking infrastructure pricing is tiered by API calls or payment transactions.
Traction & metrics
- Payment volumes growing exponentially Jul-20 → Jul-21 per bar chart; no absolute numbers on Y-axis.
- Yellow bars (Jul-20 → Mar-21) appear to represent data API calls; blue bars (Apr-21 → Jul-21) represent payment API calls accelerating sharply - visual inflection point clear but no numeric axis labels.
- Named enterprise clients: American Express, Intuit, Vivid, Volt.
- No revenue figures, customer count, ARR, or growth rates stated anywhere in the deck.
Competition / moat
- Moat framing: "true technology enabler, invisible behind the scenes; we power our customers, we don't compete with them".
- Infrastructure position (layer 1) vs. tools and applications layers above - differentiation by not building end-user products.
- PSD2-compliant coverage cited as foundation; 100% PSD2 coverage claim.
- Named competitors not mentioned; implicit competition with Truelayer, Tink, Plaid (not named).
- Geographic moat: live in major European markets before most global competitors; roadmap to be first-mover in regulatory-led global markets.
Team & funding ask / use of funds
- Founders / leadership: Stefano Vaccino (Founder & CEO), Martin Threakall (COO), Iain McDougall (CCO), Joao Martins (CTO), plus 8 additional heads.
- Prior employer backgrounds listed: Goldman Sachs, Modulr, Currencycloud, Stripe, Google, Revolut, FCA, Accenture, eToro.
- Existing investors: LocalGlobe, Lakestar, HV Capital.
- Use of funds: not explicitly stated; product roadmap (slide 10) implies investment in geographic coverage, value-added services, and UX/API-first design.
Recommended financial model
- Archetype + why: Usage-based / API transaction volume SaaS model. Revenue is driven by API call volume (data) and payment transaction count/value, not by seat count. Closest analogy: Stripe / Plaid infrastructure - a blended usage + platform fee structure. A 3-statement operating model should sit underneath, but the top-line driver is volume × price-per-call / payment.
- Forecast horizon & granularity: 5 years (2021–2026), monthly for Year 1–2, quarterly for Year 3–5. Align with geographic rollout milestones (UK/EU live → Global 2022+).
- Key drivers & assumptions:
- API call volume (data) - monthly, by geography start from rough market-size inference; no deck number
- Payment transaction volume - monthly; data-to-payments volume ratio ~80/20 in 2021, shifting to 60/40 by 2023 as payments monetize better
- Blended revenue per API call / per payment transaction £0.005–0.02 per data call; 0.05–0.10% of payment value - industry benchmarks; Yapily pricing not disclosed
- Platform / monthly base fee per customer £500–£2,000/month per enterprise; not in deck
- Number of active customers low double digits at Series B stage, growing 2–3x/year; not in deck
- Geographic expansion multiplier: EU coverage live → global regulatory markets from 2022 - drives addressable bank count and customer acquisition
- Gross margin ~70–80% at scale; infrastructure API businesses carry low COGS once built; not in deck
- Headcount and opex scale with engineering and geographic expansion; not in deck
- Churn / net revenue retention enterprise B2B infrastructure - low churn (<5% annual), NRR likely >110% as customers scale volume; not in deck
- Scenarios (Base / Bull / Bear - which variables flex):
- Base: current EU trajectory holds; payments volume ramps 3x/year; global entry by 2023
- Bull: AmEx-style enterprise logos accelerate payments volume; global entry ahead of schedule; open finance data streams add revenue from 2024
- Bear: Open banking adoption slower than forecast; pricing pressure from Truelayer/Tink; geographic delays
- Required sheets / outputs:
- Assumptions (all drivers above, toggled by scenario)
- Revenue build: volume × price by geography and product line (data vs. payments)
- Customer count and cohort revenue
- P&L (gross profit, opex by function, EBITDA)
- Headcount plan
- Cash flow and runway
- Dashboard: API volume, revenue, gross margin %, customer count, NRR
Frequently asked
Is the Yapily financial model free?+
Yes. The Yapily model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Yapily's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Other Fintech Startup Financial Models
Browse another startup in the same category.
Acin
SaaS and data subscription network for operational risk management at Tier 1 financial institutions
Ageras Group
B2B SME ecosystem - marketplace connecting SMEs with accountants + cloud accounting/payroll software + embedded financial services (lending, factoring, banking)
Airbase
Unified non-payroll spend management platform (corporate cards, AP/bill pay, expense reimbursement, approval workflows) for mid-market companies.
Altruist
Vertically integrated all-in-one platform for registered investment advisors (RIAs) - combining custodial, portfolio management, practice management, and client acquisition tools.
Amenitiz
All-in-one hotel management SaaS platform ("Shopify for hotels") for independent hoteliers - PMS, booking engine, channel manager, website builder, payments, and AI-driven revenue management.
Anrok
SaaS sales tax compliance platform - nexus monitoring, calculation, registration, filing, and remittance - built specifically for SaaS companies.
Arrival
Arrival is an EV manufacturer of commercial vans and buses using proprietary Microfactories and vertically integrated components, going public via SPAC merger with CIIG Merger Corp.
AtoB
AtoB is building financial infrastructure for commercial fleets, starting with a no-fee Visa fleet card for fuel and expanding into payroll, BNPL, and international.
