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Apple (AAPL) Financial Forecast Calculator

Interactive 5-year forecast and DCF for Apple. Adjust revenue growth, gross margin, capex intensity, WACC, and terminal growth - see revenue, free cash flow, and enterprise value update in real time. Seeded from Apple’s most recent SEC filings.

Revenue FY30
$622.08B
from $383.29B
FCF FY30
$151.47B
Margin 24.3%
Enterprise value
$2.06T
5.4× LTM revenue
Equity value
$1.99T
Net debt $66.72B
Revenue & free cash flow - history and 5-year forecast
Line (area)
Bars
Historicals from SEC EDGAR (grey). Forecast years (color) update live as you move the sliders.

Assumptions

Revenue growth (annual)
10.2%
-10.0%baseline 10.2%40.0%
Gross margin
41.1%
5.0%baseline 41.1%90.0%
Capex % of revenue
3.1%
0.0%baseline 3.1%30.0%
WACC (discount rate)
9.00%
4.0%baseline 9.0%18.0%
Terminal growth
2.50%
0.0%baseline 2.5%5.0%

Need this as an Excel model?

Keep iterating on the Apple forecast in Excel. The downloadable sample has every assumption you see here plus a fully integrated income statement, balance sheet, cash flow, and debt schedule - five years of SEC historicals and live formulas in a fully editable workbook.

income_statement.xlsx
Income statement, brown brand palette
income_statement.xlsx
Income statement, green brand palette
income_statement.xlsx
Income statement, red brand palette

Frequently asked

What does Apple Inc. do?+

Apple Inc. designs, manufactures, and markets various electronic devices like smartphones, personal computers, and wearables, alongside a profitable suite of related services. The company's business model leverages a premium hardware ecosystem to drive recurring, high-margin subscription and transaction-based services revenue.

What are Apple's main revenue sources?+

Apple's revenue is primarily driven by its iPhone sales, which account for approximately 51% of its total revenue. Other significant contributors include Services at 26%, and Wearables, Home and Accessories at 10%, with Mac and iPad making up smaller portions.

What is Apple's capital expenditure strategy?+

Apple's capital expenditure (Capex) historically ranges from 2% to 3% of revenue, amounting to $10 billion to $12 billion annually. Approximately 60% of this capex is allocated to growth initiatives, such as expanding data centers for Apple Intelligence and new product tooling.

How does Apple manage its working capital?+

Apple operates with a structurally negative net working capital, meaning its suppliers effectively fund its growth. This is achieved through very lean inventory (7-10 days) and efficient receivables management (20-25 days), combined with extended payment terms to suppliers (90-110 days).

What is the purpose of the Apple financial model?+

The Apple financial model aims to provide a comprehensive equity valuation and forecast capital returns. It helps equity research analysts determine Apple's intrinsic value and assess the EPS accretion resulting from its substantial share repurchase program.

Can I download an Excel financial model for Apple?+

Yes, a comprehensive Excel financial model for Apple Inc. is available for download. This model provides a forecast horizon from FY2026 to FY2030 and includes key assumptions for revenue growth, margins, and capital expenditures.

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