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Rollins (ROL) Financial Forecast Calculator

Interactive 5-year forecast and DCF for Rollins. Adjust revenue growth, gross margin, capex intensity, WACC, and terminal growth - see revenue, free cash flow, and enterprise value update in real time. Seeded from Rollins’s most recent SEC filings.

Revenue FY30
$5.21B
from $3.07B
FCF FY30
$992.9M
Margin 19.1%
Enterprise value
$13.28B
4.3× LTM revenue
Equity value
$12.98B
Net debt $305.7M
Revenue & free cash flow - history and 5-year forecast
Line (area)
Bars
Historicals from SEC EDGAR (grey). Forecast years (color) update live as you move the sliders.

Assumptions

Revenue growth (annual)
11.1%
-10.0%baseline 11.1%40.0%
Gross margin
51.6%
5.0%baseline 51.6%90.0%
Capex % of revenue
1.1%
0.0%baseline 1.1%30.0%
WACC (discount rate)
9.00%
4.0%baseline 9.0%18.0%
Terminal growth
2.50%
0.0%baseline 2.5%5.0%

Need this as an Excel model?

Keep iterating on the Rollins forecast in Excel. The downloadable sample has every assumption you see here plus a fully integrated income statement, balance sheet, cash flow, and debt schedule - five years of SEC historicals and live formulas in a fully editable workbook.

income_statement.xlsx
Income statement, brown brand palette
income_statement.xlsx
Income statement, green brand palette
income_statement.xlsx
Income statement, red brand palette

Frequently asked

What services does Rollins, Inc. (ROL) provide?+

Rollins, Inc. is a premier global consumer and commercial services company specializing in essential pest control services. It offers protection against termite damage, rodents, and various insects, primarily through its flagship Orkin brand and numerous acquired regional brands.

How does Rollins generate its revenue?+

Rollins generates revenue primarily through highly recurring pest control services, with approximately 75% of its revenues being recurring. Its business is segmented into residential, commercial, and termite and ancillary services, supported by an acquisition-driven growth strategy.

What is Rollins' capital expenditure strategy given its asset-light model?+

Rollins operates with a highly asset-light model, reflected in its low capital expenditure, typically 1.5% to 2.0% of revenue. The majority of this capex, about 80%, is for maintenance, such as vehicle replacements and branch IT.

How does Rollins' net working capital profile impact its financial model?+

Rollins frequently operates with negative net working capital, as it collects cash from residential customers upfront or at the time of service. This unique profile means the company often generates cash from its working capital, which can fund organic growth.

What is a key assumption for revenue growth in the Rollins financial model?+

A key assumption for revenue growth in the Rollins financial model is approximately 11.12%. This growth is significantly bolstered by the company's serial bolt-on M&A strategy, having completed 26 acquisitions in 2025 alone.

Can I download an Excel financial model for Rollins, Inc. (ROL)?+

Yes, a comprehensive Excel financial model for Rollins, Inc. is available for download. This model provides an equity valuation and cash flow forecasting tool to help assess the intrinsic value of the company.

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