Car Dealership Pro Forma
Consumer Excel Template (Free Download)
Turn store count, vehicle units, F&I, service repair orders, and inventory funding into a projected dealership pro forma.
professionals from Deloitte
About this pro forma
This pro forma gives dealer groups, buyers, sponsors, and lenders a seven-year projected view across new vehicles, used vehicles, finance and insurance, parts, and service. Store openings, unit volumes, pricing, repair orders, inventory days, department gross margins, and SG&A build to projected EBITDA and value.
Use it to assess an acquisition, franchise opportunity, or expansion plan. The underlying Excel engine keeps floorplan-funded working capital, growth capex, free cash flow, and DCF assumptions connected.
What every model includes
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
What's inside the Car Dealership Pro Forma
- Projected stores, new units, used units, and repair orders
- New and used vehicle revenue with F&I per retailed unit
- Parts and service revenue and department gross margins
- Inventory days, floorplan working capital, SG&A, and EBITDA
- Maintenance and new-store build-out capex with free cash flow
- Enterprise value, equity value, value per share, and implied EV/EBITDA
Formatted to IB standards
Named theme colors repaint the whole workbook in one click, on top of an investment-banking structure with clear input, output, and cross-sheet reference styling - brand-ready, institutional-grade, and fully auditable.
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Frequently asked
What departments are included?+
New vehicles, used vehicles, finance and insurance, parts, and service are projected separately.
How are used units projected?+
Used units are derived from new units using the used-to-new ratio and store-level volume assumptions.
Does floorplan funding affect cash flow?+
Yes. Inventory and floorplan mechanics feed the working-capital and cash-flow projection.
Who is the output for?+
Dealer operators, acquisition teams, sponsors, lenders, and franchise investors.
Have more financial modelling questions? Contact us
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