Subscription Box Pro Forma
Consumer Excel Template (Free Download)
Turn subscriber cohorts, churn, pricing tiers, acquisition spend, and fulfillment costs into a projected subscription-box output.
professionals from Deloitte
About this pro forma
This pro forma projects recurring customers by cohort, tier movements, subscription revenue, fulfillment costs, gross margin, and acquisition economics. Retention curves remain visible so the projected base reflects cohort behavior.
The underlying Excel model is the unit-economics engine; this pro forma is the projected decision output for LTV, CAC payback, cash burn, break-even, and scalable growth.
What every model includes
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
What's inside the Subscription Box Pro Forma
- Projected subscriber cohorts, retention, churn, and active customers
- Tier pricing, upgrades, downgrades, and recurring revenue
- Customer acquisition cost and cohort payback output
- Fulfillment, product, shipping, and contribution margin
- LTV-to-CAC, cash burn, and break-even outputs
- Scenario views for pricing, trials, discounts, and acquisition spend
Formatted to IB standards
Named theme colors repaint the whole workbook in one click, on top of an investment-banking structure with clear input, output, and cross-sheet reference styling - brand-ready, institutional-grade, and fully auditable.
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Frequently asked
What does this subscription-box pro forma project?+
It projects customers, revenue, churn, fulfillment cost, unit economics, cash burn, and break-even.
Are cohorts modeled separately?+
Yes. Retention by acquisition month shows cohort contribution.
Can I model multiple tiers?+
Yes. Pricing, churn, upgrades, downgrades, and fulfillment are separate drivers.
What decisions does it support?+
It supports pricing, acquisition, trial, retention, fulfillment, and funding decisions.
Have more financial modelling questions? Contact us
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