CRO Pro Forma
Capital Markets Excel Template (Free Download)
Project clinical-study, consulting, and laboratory revenue with customer mix, backlog conversion, staffing, and contract profitability.
professionals from Deloitte
About this pro forma
This pro forma uses active studies, accounts, consulting utilisation, billable rates, and laboratory samples as the operating engine across therapeutic areas and customer segments. Pricing escalation and mix shift toward higher-margin services convert activity into projected revenue.
Direct clinical labour scales with study and account volume, while overhead, business development, and marketing complete the P&L. CRO leaders, investors, and lenders can review backlog conversion, concentration, fixed-price risk, and contract-level profitability.
What every model includes
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
What's inside the CRO Pro Forma
- Active studies by therapeutic area and customer segment
- Consulting hours, utilisation, and billable-rate revenue
- Laboratory sample volumes and service revenue
- Backlog conversion and customer concentration outputs
- Fixed-price versus FTE/time-and-materials profitability
- Direct labour, overhead, and business-development costs
- Revenue, EBITDA, margin, and scenario decision outputs



Formatted to IB standards
Named theme colors repaint the whole workbook in one click, on top of an investment-banking structure with clear input, output, and cross-sheet reference styling - brand-ready, institutional-grade, and fully auditable.
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Frequently asked
What revenue streams are projected?+
The pro forma covers clinical trial management, consulting services, and laboratory work with separate operating drivers.
How does backlog convert?+
Backlog conversion assumptions turn contracted work into study, consulting, and lab revenue over the forecast period.
Can I assess customer concentration?+
Yes. The output tracks the contribution and risk of the top customer group alongside the broader portfolio.
Who uses this pro forma?+
CRO management, development investors, lenders, and diligence teams use it to evaluate growth and delivery risk.
Have more financial modelling questions? Contact us
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