Marketplace Pro Forma
Tech & Software Excel Template (Free Download)
Project buyer and seller growth, transaction volume, take-rate revenue, unit economics, profitability, and cash needs.
professionals from Deloitte
About this pro forma
This pro forma presents the projected economics of a two-sided marketplace, connecting buyer and seller cohorts, retention, transaction growth, GMV, take rates, payouts, and variable costs. Acquisition spend and payback flow through to a clearer view of network growth and path to profitability.
Use the projected contribution margin, cohort economics, cash burn, and valuation outputs to guide pricing and growth decisions. The underlying Excel model is the calculation engine; the pro forma is the projected decision output.
What every model includes
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
What's inside the Marketplace Pro Forma
- Projected buyer and seller cohorts
- Retention, transactions, GMV, and take-rate revenue
- Seller payout and variable-cost forecast
- CAC, payback, and cohort unit economics
- Contribution margin, profitability, and cash burn
- Scenario outputs for pricing and network growth
Formatted to IB standards
Named theme colors repaint the whole workbook in one click, on top of an investment-banking structure with clear input, output, and cross-sheet reference styling - brand-ready, institutional-grade, and fully auditable.
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Frequently asked
What does the marketplace pro forma include?+
It includes projected buyers, sellers, transactions, GMV, take-rate revenue, payouts, unit economics, and cash flow.
Can it model both sides of the platform?+
Yes. Buyer and seller cohorts, retention, transaction activity, and payout economics are projected separately.
Does it show a path to profitability?+
Yes. Contribution margin, operating costs, cash burn, and projected profitability are visible.
Who uses it?+
Marketplace founders, growth teams, venture investors, and strategy consultants can use it for planning.
Have more financial modelling questions? Contact us
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