Secureframe Financial Model
Enterprise/Security Startup Financials (Free Excel Download)
SaaS platform that automates security and compliance (SOC 2, ISO 27001, HIPAA, GDPR, PCI, CMMC/FedRAMP) for startups and enterprises, helping them get compliant in weeks rather than months.
professionals from Deloitte
Used by professionals from
About this model
Secureframe automates security and compliance work across frameworks including SOC 2, ISO 27001, HIPAA, GDPR, PCI, CMMC, and FedRAMP. It helps startups and enterprises organise evidence, controls, and preparation so compliance can be achieved faster.
The company sells subscription SaaS with a land-and-expand path through additional frameworks, integrations, and larger enterprise deployments. Customers can start with a single certification need and add compliance programmes as their business and regulatory footprint grow.
The model builds ARR by new logos, framework packages, integrations, expansion, and churn. It connects implementation and audit-support costs, gross margin, sales capacity, product investment, customer success, and hiring to revenue and cash runway.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Secureframe
secureframe.com
How to build a detailed financial model for Secureframe
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Secureframe model - distilled from its pitch deck and publicly available information.
Product & value proposition
- Automated evidence collection across cloud infrastructure (AWS, GCP), HR tools, dev tools, and business suites
- 100+ integrations
- Supports multiple compliance frameworks simultaneously: SOC 2, ISO 27001, HIPAA, PCI, GDPR, CMMC/FedRAMP
- Replaces manual, consultant-led compliance processes; positions as the only platform purpose-built to automate security and compliance
- Value prop: weeks to compliant vs. months; reduces hundreds of engineering/ops hours lost to audit prep
Market
- TAM: $36B+
- Market breakdown (stacked bar, "Today" vs "2022" projection):
- "Today" bar: ~$8–9B total (SOC2, ISO 27001, HIPAA segments dominant)
- "2022" bar: ~$38–40B total - growth driven primarily by Cyber Insurance and CMMC/FedRAMP segments
- Segments: Cyber Insurance, Cloud Security, GDPR, CMMC/FedRAMP, PCI, HIPAA, ISO 27001, SOC 2
- Growth drivers cited: increase in data breaches (SolarWinds, Colonial Pipeline, Equifax), increase in regulation (EU GDPR May 2018, CCPA Jan 2019), shift to cloud, AI-driven data generation
Revenue model
- SaaS subscription (implied by platform model); no explicit pricing tiers, contract values, or seat/usage pricing shown in deck
- Go-to-market: enterprise-focused; customer testimonial references US enterprises, healthcare, government as target markets
- Channels: direct sales (implied by enterprise focus); no channel/reseller detail in deck
Traction & metrics
- $78M in total funding raised
- 80+ employees
- 100+ integrations
- Founded 2020
- Named customers: Lob, Dooly, AngelList, Indent, Stream, Mindstrong, TopFunnel, Akeoda
Competition / moat
- Moat claims: only platform supporting multiple cloud accounts across integrations simultaneously; 100+ integrations create switching costs
- Competitors: Not named in deck
- Differentiation: breadth of framework coverage + multi-account/multi-cloud support; speed (weeks vs. months)
Team & funding ask / use of funds
- Total funding to date: $78M
- Round: Series B
Recommended financial model
- Archetype + why: SaaS ARR model. Secureframe is a subscription B2B SaaS with land-and-expand dynamics (multiple frameworks, integrations, enterprise upsell). ARR build-up with cohort retention is the right core structure.
- Forecast horizon & granularity: 3–5 years annual, with Year 1 monthly (typical Series B investor expectation). Quarterly would also be acceptable.
- Key drivers & assumptions:
- New logos per month
- Average contract value (ACV)
- Net revenue retention (NRR)
- Gross logo churn
- Gross margin
- Headcount: 80+ employees at time of deck; hiring plan not shown
- S&M spend as % of revenue
- R&D spend
- G&A
- Integration count as a leading indicator of platform stickiness
- Scenarios (Base / Bull / Bear - which variables flex):
- Bear: slower new logo acquisition, lower ACV, higher churn (macro-driven budget cuts on compliance spend)
- Base: steady enterprise land-and-expand, NRR ~115%, ACV growth as framework coverage widens
- Bull: CMMC/FedRAMP or Cyber Insurance segment inflection drives accelerated demand; NRR >120%, faster logo growth
- Required sheets / outputs:
- Assumptions (all drivers in one place)
- ARR Waterfall (new ARR, expansion ARR, churned ARR → net new ARR → ending ARR)
- P&L (revenue, COGS, gross profit, S&M, R&D, G&A, EBITDA/operating loss)
- Headcount plan (by department, linked to opex)
- Cash & runway (starting from $78M raised; burn rate → runway months)
- KPI dashboard (ARR, NRR, logo count, ACV, CAC payback, gross margin)
Frequently asked
Is the Secureframe financial model free?+
Yes. The Secureframe model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Secureframe's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
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