Gaming Pro Forma
Tech & Software Excel Template (Free Download)
Turn game launches, player growth, monetization, development spend, and marketing into a projected studio decision view.
professionals from Deloitte
About this pro forma
This gaming pro forma distills the full Excel model into projected launches, players, bookings, revenue, development costs, marketing, headcount, and cash flow. Game pipeline timing, monetization assumptions, platform fees, user acquisition, retention, and live-operations costs remain linked to the source mechanics.
Use the projections to plan a slate, compare monetization strategies, size development capital, and assess studio value. Developers, studio leaders, publishers, and gaming investors get a concise view of launch performance and portfolio economics.
What every model includes
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
What's inside the Gaming Pro Forma
- Projected game pipeline and launch timing
- Players, bookings, and monetization outputs
- Platform fees and revenue projections
- Development, live-ops, and headcount costs
- Marketing, CAC, retention, and payback metrics
- EBITDA, cash flow, and valuation outputs
Formatted to IB standards
Named theme colors repaint the whole workbook in one click, on top of an investment-banking structure with clear input, output, and cross-sheet reference styling - brand-ready, institutional-grade, and fully auditable.
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Frequently asked
What does a gaming pro forma project?+
It projects game launches, players, bookings, revenue, development spend, marketing, cash flow, and valuation.
Can it model multiple games?+
Yes. A launch pipeline and game-level economics support portfolio and slate planning.
Does it include user acquisition?+
Yes. Marketing spend, CAC, retention, and monetization flow into projected player and revenue outcomes.
Who uses the output?+
Game developers, studio executives, publishers, and gaming investors use it for launch and funding decisions.
Have more financial modelling questions? Contact us
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