Hardware Store Pro Forma

Operating Businesses Excel Template (Free Download)

Turn DIY traffic, Pro accounts, channel mix, inventory, and store openings into a projected hardware-retail decision view.

Free, no credit card required
Edit in Excel
Created by ex-finance
professionals from Deloitte
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Used by professionals from

About this pro forma

This hardware-store pro forma distills the full Excel model into projected stores, DIY transactions, Pro accounts, revenue, gross margin, receivables, inventory, EBITDA, and valuation. The two-channel revenue engine, contractor-account acquisition and churn, DSO, inventory turns, staffing, occupancy, capex, and DCF remain linked to the source mechanics.

Use the projections to plan store roll-outs, evaluate the contractor program, test margin and working-capital trade-offs, and support lender or acquisition decisions. Operators and investors can see how one channel-mix assumption affects three-statement cash generation.

What every model includes

Live formulas, no hardcoded values

Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.

All assumptions in one tab

Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.

Statements always balancing

For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.

Distinct schedules for clarity

Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.

No hidden macros or external links

There are no unexplained external workbook links or macros to undermine auditability or portability.

Changes flow through the model

Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.

What's inside the Hardware Store Pro Forma

  • Projected store roll-forward and DIY traffic
  • Pro-account acquisition, churn, and revenue
  • Channel mix, gross margin, and pricing outputs
  • Trade-credit receivables and inventory days
  • Store labor, occupancy, capex, and free cash flow
  • DCF valuation and operating dashboard KPIs
income_statement.xlsx
Income statement, brown brand palette
income_statement.xlsx
Income statement, green brand palette
income_statement.xlsx
Income statement, red brand palette

Formatted to IB standards

Named theme colors repaint the whole workbook in one click, on top of an investment-banking structure with clear input, output, and cross-sheet reference styling - brand-ready, institutional-grade, and fully auditable.

Alex Tapio, ex-Deloitte financial modelling expert

Created by ex-finance professionals

Hey, I’m Alex and I created Finamodel.

Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.

Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.

I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.

Having a template library on hand cuts a first build from hours to minutes.

Need help finding your model? You’ll find me in the Finamodel app!

Frequently asked

Why does the hardware model include receivables?+

The Pro/contractor channel sells on trade credit, so its projected revenue creates a genuine accounts receivable balance.

Can I compare DIY and Pro economics?+

Yes. The two channels retain separate volume, pricing, margin, collection, and working-capital drivers.

Does it model store expansion?+

Yes. New-store timing and build-out capex flow through projected cash flow and valuation.

Who uses this pro forma?+

Hardware operators, co-op retailers, lenders, and regional retail investors use it for growth decisions.

Have more financial modelling questions? Contact us

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