Insurance Agency Pro Forma
Operating Businesses Excel Template (Free Download)
Convert premium growth, retention, new business, carrier commissions, and agency staffing into a projected brokerage output.
professionals from Deloitte
About this pro forma
This pro forma presents projected operating and valuation results for an independent P&C insurance agency that places premium with carriers. The underlying Excel model is the engine: premium in force, retention, new business, base and contingent commissions, producer compensation, CSR staffing, receivables, capex, and overhead produce the projected earnings and cash flow.
Use the output to assess book growth, loss-ratio-linked commission risk, headcount leverage, cash conversion, and agency value.
What every model includes
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
What's inside the Insurance Agency Pro Forma
- Projected premium-in-force roll-forward, retention, and new business
- Projected base and contingent commission revenue
- Projected loss-ratio tier resolution and effective take rate
- Projected producer compensation, staffing, EBITDA, and net income
- Projected commission receivable, capex, and unlevered free cash flow
- Projected book growth, margins, EV, and value per share
Formatted to IB standards
Named theme colors repaint the whole workbook in one click, on top of an investment-banking structure with clear input, output, and cross-sheet reference styling - brand-ready, institutional-grade, and fully auditable.
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Frequently asked
What does an insurance-agency pro forma project?+
It projects premium in force, commissions, staffing, expenses, profitability, cash flow, and agency valuation.
Does the agency underwrite risk?+
No. The output reflects an agency earning commissions on placed premium rather than carrying underwriting risk or claims reserves.
Why model contingent commissions separately?+
Contingent commissions depend on loss-ratio tiers and can change independently from the base commission stream.
Can I test a book acquisition?+
Yes. Flex seed premium, retention, new-business production, commission tiers, staffing, and valuation assumptions.
Have more financial modelling questions? Contact us
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