Streaming Pro Forma
Consumer Excel Template (Free Download)
Turn subscriber cohorts, churn, pricing, content investment, and advertising tiers into a projected streaming-platform output.
professionals from Deloitte
About this pro forma
This pro forma projects subscribers by cohort, retention, ARPU, subscription and advertising revenue, content spend, costs, and cash burn. SVoD, AVoD, and hybrid tiers remain separate.
The underlying Excel model is the subscriber and content engine; this pro forma is the projected decision output for LTV, CAC payback, EBITDA inflection, free cash flow, and profitability.
What every model includes
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
What's inside the Streaming Pro Forma
- Projected subscriber cohorts, retention, churn, and active base
- Subscription, advertising, and blended ARPU revenue
- Content production, licensing, and spend-per-view projections
- CAC, LTV, payback period, and cohort unit economics
- Cash burn, EBITDA inflection, and profitability timeline
- Scenario outputs for pricing, bundles, ads, and content investment
Formatted to IB standards
Named theme colors repaint the whole workbook in one click, on top of an investment-banking structure with clear input, output, and cross-sheet reference styling - brand-ready, institutional-grade, and fully auditable.
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Frequently asked
What does this streaming pro forma project?+
It projects subscribers, churn, ARPU, content costs, revenue, cash burn, EBITDA, and profitability.
Are cohorts included?+
Yes. Cohort retention shows new and mature subscriber contributions.
Can I model an ad tier?+
Yes. Subscription and ad-supported economics can be compared.
What is the key output?+
It shows whether growth and content investment produce sustainable margins and cash.
Have more financial modelling questions? Contact us
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