CHChillchat Financial Model
Crypto/Web3 Startup Financials (Free Excel Download)
Pixel-art NFT metaverse on Solana where players create, trade, and earn via UGC worlds and characters.
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About this model
Chillchat is a Solana-based pixel-art NFT metaverse where players create worlds and characters, trade digital assets, and earn through user-generated content. Its Create to Earn proposition combines social gameplay with an economy built around $CHILL and the CHILLING governance token.
The project was early-stage and pre-launch, with an Origin mint positioned as proof of market rather than recurring operating history. Its reported $19 million funding supports an initial build, but the financial engine is event-driven: NFT drops can create large, irregular receipts, while secondary trading and creator activity may generate ongoing marketplace fees.
Model mint events, player growth, creator participation, NFT GMV, and marketplace take rate separately in SOL and USD. Token treasury flows and player incentives should not be mistaken for ordinary cash revenue. Stress test token prices, conversion after mints, live-operations costs, and the cadence of new content, because each can materially change cash runway.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Chillchat
chillchat.io
How to build a detailed financial model for Chillchat
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Chillchat model - distilled from its pitch deck and publicly available information.
Product & value proposition
- Pixel-art NFT metaverse built in-browser; started on iOS in 2018, pivoted to NFTs on Solana in August 2021.
- Three core loops: Create (pixel editor for Characters, Pets, Emotes, Tilesets, Items), Socialize (virtual Worlds as hangout spaces), Trade (all NFTs tradeable on-platform or externally, e.g., Magic Eden).
- World Engine: no-code visual node scripting to add Play-to-Earn (P2E) game mechanics inside any World.
- Self-described as intersection of Minecraft/Roblox (gaming UGC) + Discord (social layer) + Magic Eden/OpenSea (marketplace).
- Competitive angle vs. incumbents: "accessible, easy to use, cross-play optimised, perpetual art, casual" vs. "complex, steep learning curve, depreciating art, hardcore."
Revenue model
Four revenue streams identifiable from deck:
- World Sales - Initial auction of 50,000 Worlds (out of 250,000 total) bid in CHILLING. 100% of World Sale proceeds flow to Treasury.
- NFT Mints - Characters, Pets, Emotes, Tilesets, Items. Each mint: 75% to Treasury / 25% to Staking Pool.
- Transaction Fees - 2% on in-platform trades. Split: 75% to Treasury / 25% to Staking Pool.
- Origin Mint - 1,000 characters at 2 SOL (private + public mint) + 400 via public auction starting at 2 SOL = 1,500 Origin characters total.
Revenue denominated in SOL (and CHILLING token); USD value depends on SOL price at time of events.
Traction & metrics
- Founded / started: 2018 on iOS, pivoted to NFTs August 2021.
- Origin mint planned: 1,500 unique Origin characters - 1,000 via private/public mint at 2 SOL each; 400 via public auction starting at 2 SOL.
- Implied gross from fixed-price Origin mint at floor: 1,000 × 2 SOL = 2,000 SOL (pre-launch, not yet realised).
- No revenue, DAU, MAU, or waitlist numbers shown. Deck pre-dates launch.
Unit economics
- Origin NFT floor price: 2 SOL per character.
- Transaction fee: 2% on all platform trades.
- NFT mint split: 75% Treasury / 25% Staking Pool.
- Transaction fee split: 75% Treasury / 25% Staking Pool.
- World Sale proceeds: 100% to Treasury; Treasury allocates 25–50% to Creator Program, remainder to P2E Prize Pools.
- No CAC, LTV, or margin data in deck.
Competition / moat
- Moat claimed: accessibility (casual, browser-native, no download), "perpetual art" (pixel format retains value vs. competitors' "depreciating art"), integrated create-socialize-trade loop in one platform.
- Competitors named: Minecraft, Roblox (gaming/UGC), Discord (social), Magic Eden, OpenSea (marketplace).
- Advisor: Pontus Mähler (indie video game advisor, investor, accelerator) guiding Creator Program.
Team & funding ask / use of funds
Recommended financial model
- Archetype + why: NFT/Web3 gaming token-economy model. Revenue is event-driven (mint drops + ongoing transaction fees) and denominated in SOL. Best structured as a crypto gaming P&L + treasury/token-flow model rather than a standard SaaS or DTC model, because: (a) revenue is lumpy mint events, not recurring subscription; (b) a significant portion of "revenue" routes through a token treasury rather than USD bank account; (c) token price volatility makes SOL-denominated and USD-denominated views essential.
- Forecast horizon & granularity:
- Year 1: monthly (pre-launch through first 12 months post-launch, covering Origin mint, World auction, and early transaction volume).
- Years 2–3: quarterly.
- Key phases to model: Origin Mint → World Auction → Ongoing P2E / transaction flywheel.
- Key drivers & assumptions:
| Driver | Value | Source |
|---|---|---|
| Origin characters minted | 1,500 total | - |
| Origin mint price (floor) | 2 SOL | - |
| World supply (total) | 250,000 | - |
| Worlds in initial auction | 50,000 | - |
| World auction floor price | - | Model as 5–20 SOL range sensitivity; comparable metaverse land auctions (Decentraland, The Sandbox) suggest 1–50 SOL depending on hype |
| SOL/USD price | - | Model at $20, $40, $80 scenarios given crypto volatility |
| Character/Pet/Emote mint supply | - | Model at 5,000–20,000 units per drop, 3–4 drop events per year |
| Secondary transaction volume (GMV) | - | 10–30% of primary mint value monthly; benchmark: NFT platforms see 1–5× primary in secondary in first 6 months |
| Transaction fee | 2% | - |
| Treasury → Creator Program allocation | 25–50% | - |
| Treasury → P2E Prize Pools | residual | - |
| CHILLING token inflation / staking yield | - | Key risk; needs token supply schedule not in deck |
| Monthly active players (post-launch) | - | Seed with 500–5,000 MAU in Y1 (early NFT metaverse benchmark); drives transaction volume |
| Avg trades per player per month | - | 2–5 trades/player/month |
| Avg trade size (SOL) | - | 0.5–2 SOL per trade |
- Scenarios (Base / Bull / Bear):
- Bear: World auction under-subscribed (10,000 of 50,000 Worlds sold); SOL at $20; low secondary volume; token launch delayed.
- Base: 25,000 Worlds sold at 8 SOL avg; SOL at $40; moderate secondary; Creator Program drives 50 active game worlds in Y1.
- Bull: 50,000 Worlds sold out; SOL at $80; high secondary (3× primary); viral growth via SOL NFT community partnerships; P2E flywheel self-sustaining by end of Y1.
- Required sheets / outputs:
- Assumptions - SOL price, mint volumes, floor prices, fee rates, allocation splits.
- Mint Revenue Schedule - event-by-event (Origin, World Auction, Character/Pet/Emote/Tileset/Item drops): units × price × SOL rate = USD gross.
- Transaction Fee Model - GMV estimates × 2% fee × 75%/25% Treasury/Staking split.
- Treasury P&L - inflows (mints + fees) vs. outflows (Creator Program 25–50%, P2E Prize Pools), ending balance.
- Staking Pool - CHILLING accumulation from 25% of mints and fees; staking yield modelling.
- Token Allocation / Cap Table - CHILLING distribution: Origin holders, staking, treasury (12-month lock-up), DAO.
- Runway - USD-equivalent treasury balance vs. operating expenses (not disclosed; major gap).
- Dashboard - KPIs: cumulative NFTs minted, Worlds sold, MAU, GMV, treasury balance (SOL + USD), fee revenue.
Frequently asked
Is the Chillchat financial model free?+
Yes. The Chillchat model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Chillchat's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
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