Edge Financial Model
Fintech Startup Financials (Free Excel Download)
Data analytics, smart-contract automation, and payments platform for esports players and teams
professionals from Deloitte
Used by professionals from
About this model
Edge is a data analytics, smart-contract automation, and payments platform for esports players and teams. It connects first-party social and gaming data with contract terms, so performance milestones can be verified and payment can be triggered automatically.
The product is built for globally distributed esports organisations that need better data, compliant payouts, and clearer athlete agreements. Its payment rails address regions where traditional banking access and cross-border settlement can be difficult.
The model should combine recurring organisation or seat subscriptions with transaction revenue on contract payouts. Forecast teams, players, paid seats, contract volume, average payout, and net processing take rate, then test customer retention and the cost of compliance, verification, and payment operations.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Edge
edge.network
How to build a detailed financial model for Edge
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Edge model - distilled from its pitch deck and publicly available information.
Product & value proposition
Three-pillar platform targeting esports players and teams:
- True Data - Direct first-party data collection from connected social and gaming accounts (Twitch, Twitter, Discord, Instagram, Battlenet, and in-game APIs). No scraping, no third-party trackers. Sentiment analysis, impression tracking, engagement metrics.
- Fast Payments - Automated payments claimed to be 1/3 the fee of PayPal. Supports worldwide countries including LATAM, Middle East, Asia. Identity verification, tax-law compliance, guardian approval for minors, no bank account required.
- Smart Contracts - Performance-based contracts that auto-verify data obligations (e.g. "100 headshots in CoD: MW") and trigger payments automatically when met. Cryptographically signed, immutable ledger.
Dashboard UI shown with onboarding flow (connect gaming + social accounts), tweet sentiment dashboard, and a sample esports player contract (Chicago Huntsmen, $100/month salary).
Revenue model
Not explicitly stated in deck. Implied from product features:
- SaaS subscription fee to teams/organisations for access to the analytics and smart-contract platform - rationale: B2B software targeting esports teams is the natural go-to-market
- Payment processing take-rate (transaction fee) - rationale: deck claims payments are "1/3 of PayPal's fee", implying Edge charges a fee; PayPal typically charges ~2.9% + $0.30, so Edge fee implied ~1% range
- Possible per-contract or per-user seat pricing - rationale: contract management is a discrete deliverable unit
No pricing tiers, ARR, MRR, or revenue breakdown shown.
Traction & metrics
Contract example shown is illustrative: "Chicago Huntsmen Modern Warfare player contract - $100 SALARY EVERY MONTH" - treated as a demo, not confirmed live customer.
Competition / moat
Moat claims:
- First-party data (not scraped) - differentiated from third-party trackers
- Machine learning for complex interpretations and predictions
- Cryptographically signed immutable ledger for contract events
- Automated payment-on-performance (unique in esports context)
No named competitors shown. No competitive matrix.
Team & funding ask / use of funds
- Founder/CEO: Adam Whyte (adam@edge.gg)
- No other team members listed
- No funding ask, valuation, or use-of-funds slide in deck
Recommended financial model
- Archetype + why: SaaS + transaction revenue model. Two revenue streams - (a) recurring subscription (teams/orgs pay per seat or per organisation tier) and (b) payment processing take-rate on contract payouts. This mirrors fintech-SaaS hybrids (e.g. Rippling, Deel) where the payment rail is both a feature and a revenue centre.
- Forecast horizon & granularity: 3 years monthly (Y1–Y2 monthly, Y3 annual roll-up). Monthly is appropriate given subscription + transaction cadence and early stage.
- Key drivers & assumptions:
| Driver | Value |
|---|---|
| Payment take-rate | ~1% implied |
- Scenarios (Base / Bull / Bear - which variables flex):
- Bear: Slow org adoption (5 orgs Y1), low payment volume, high churn (20%)
- Base: 10 orgs Y1, moderate payment volume, 12% churn
- Bull: Fast viral esports-org adoption (20+ orgs Y1), high payment volume per player, cross-sell into influencer/streamer market (Twitch creators)
- Required sheets / outputs:
- Assumptions - all drivers, switchable by scenario
- Revenue Build - SaaS subscription revenue (orgs × seat price × months active) + Payment revenue (active players × avg monthly payout × take-rate)
- P&L - Revenue, COGS (payment processing costs, data API costs), Gross Profit, OpEx (Sales, Product, G&A), EBITDA
- Headcount Plan - roles, hire dates, salaries
- Cash Flow & Runway - monthly burn, cash balance
- KPI Summary - MRR, ARR, paying orgs, active players, total payment volume processed, blended take-rate, gross margin
Frequently asked
Is the Edge financial model free?+
Yes. The Edge model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Edge's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
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