Red Door Digital Financial Model
Crypto/Web3 Startup Financials (Free Excel Download)
Blockchain game development studio building Play-to-Earn (P2E) / Web3 games with NFT economies, targeting global metaverse communities.
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About this model
Red Door Digital is a Singapore-based game studio building play-to-earn Web3 titles with NFT economies for global metaverse communities. Its planned commercial mix includes NFT drops, token issuance, royalties, IP licensing, and in-game marketplace fees rather than a single recurring game subscription.
The company appeared pre-revenue and seed-stage, with a debut title targeting a second-quarter 2022 launch. That makes game delivery and audience formation more important than a historical revenue extrapolation. Its global developer talent and global market ambition also make content cadence and live-service capability core operating considerations.
Model each title from development milestones through launch, active players, NFT drops, marketplace GMV, and royalties. Keep token rewards and player incentives separate from cash revenue, then include development, live operations, community, platform, and acquisition costs. Launch timing, retention, NFT demand, take rate, token price, and title pipeline should drive scenarios.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Red Door Digital
reddoordigital.com
How to build a detailed financial model for Red Door Digital
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Red Door Digital model - distilled from its pitch deck and publicly available information.
Product & value proposition
- Flagship title: "Reign of Terror" - Cyberpunk Real-Time Tactics MMO; Solana blockchain; Web + Mobile; targeted Q2 2022 launch.
- Second title in pipeline: "Dinohorse Saga" - Racing & Battling Action RPG; Web + Mobile; targeted Q4 2022 launch.
- Core mechanics: P2E (Play-to-Earn), PvE and PvP modes, NFT lending marketplace, in-game NFT crafting and trading, DAO governance, DeFi staking rewards.
- Token revenue split (Reign of Terror): Royalty 5%, Royal Court 5%, Government 15%, Soldiers (players) 75%.
- Value prop: Transform existing IPs (TV shows, film, anime, legacy videogames) into blockchain games plus original IPs; lower Web3 entry barriers for mainstream gamers.
Revenue model
From deck text (slides 5, 9):
- NFT drops per title launch (primary sale revenue).
- In-game NFT marketplace royalties - 5% royalty on secondary NFT trades.
- Token issuance / staking ecosystem tied to RDD games token.
- NFT lending marketplace - fees from borrowers and creditors.
- IP acquisition and licensing for transforming existing IPs into blockchain games.
- No explicit pricing, subscription, or per-unit revenue figures disclosed.
Traction & metrics
- Established: 2021, Singapore.
- Developers: 40+ global talents.
- Cumulative title experience across team: 120+ titles, all platforms.
- Debut title "Reign of Terror": planned Q2 2022 launch on Solana.
- No revenue, user, sales, or pre-registration numbers disclosed.
Competition / moat
- Moat claims (qualitative only): team credentials from EA, Perfect World, Tencent, Netease, Ubisoft, Epic Games, Bigpoint, Hollywood Studios; prior NFT launches on Ethereum and Polygon.
- Notable franchise experience cited: Warcraft II, Star Wars Galaxies, EA Origin, Call of Duty, Diablo, Destiny.
- Competitive differentiation: focus on quality IP transformation vs. low-quality existing GameFi projects; reducing Web3 onboarding friction.
- No competitive landscape slide or comps matrix in deck.
Team & funding ask / use of funds
Team:
- Joseph, CEO - 10+ years game development, blockchain & NFT expert.
- Seewan, CTO - 15+ years game technical development & large-scale platform, blockchain expert.
- Rene, Executive Producer - 20+ years game production, DeFi & NFT convergence expert.
- Vissch, Creative Director - 10+ years, successful NFT project launches.
- Alvin, Game Design Director - 10+ years, own studio, metaverse/banking/ecosystem background.
- Aaliyah, Head of Korea - 20 years game business & ICT startup, IP licensing, blockchain platform.
- Curis, Advisor (Board of Director) - serial entrepreneur, corporate development and investment.
- John, Advisor - 10 years franchise management (Call of Duty, Diablo, Destiny); Tencent, EA, Epic Games, Ubisoft background.
Recommended financial model
- Archetype + why: Web3 Game Studio - Title-by-Title P&L with NFT token economy model. Revenue is episodic (per title launch) driven by NFT primary sales and secondary royalties, not a SaaS ARR or DTC inventory model. The two-title pipeline (Reign of Terror Q2 2022, Dinohorse Saga Q4 2022) makes a title-waterfall structure most natural, layering in token/staking revenue and marketplace fees. A simple 3-statement can sit underneath once per-title economics are built.
- Forecast horizon & granularity: 3 years (2022–2024); monthly for Year 1 (launch + post-launch NFT activity spike); quarterly for Years 2–3.
- Key drivers & assumptions:
- Number of titles launched per year: 2 in 2022 (Reign of Terror, Dinohorse Saga); 1–2 per year thereafter - studio capacity assumption.
- NFT supply per title (genesis collection size): 5,000–10,000 NFTs per drop - industry norm for mid-tier GameFi at this stage.
- Average NFT primary sale price: 0.5–2 SOL (~$50–$200 at time of raise) - comparable GameFi mint prices circa 2022.
- Secondary market volume as multiple of primary: 3–5x primary in Year 1 post-launch - typical NFT secondary spike pattern.
- Royalty rate on secondary: 5%.
- Monthly active users (MAU) per title: 5,000–50,000 range - no traction data disclosed.
- In-game marketplace take rate: 2–5% - standard NFT marketplace fee.
- Token staking/DeFi revenue: modelled as a % of treasury float; low confidence without tokenomics paper.
- IP licensing revenue: deal-by-deal; excluded from base case pending deal disclosure.
- Headcount: 40+ developers current; scales to ~60–80 by end of Year 2 based on two concurrent title pipelines.
- Dev cost per title: $1M–$3M over 12–18 months - typical mid-scale blockchain game budget; no cost data in deck.
- Gross margin on NFT sales: 70–80% (digital goods, blockchain gas fees as COGS).
- Scenarios (Base / Bull / Bear - which variables flex):
- Bear: 1 title launched, NFT sell-through 50%, low secondary volume, MAU <5k.
- Base: 2 titles on schedule, 80% NFT sell-through, secondary 3x primary, MAU 20k per title.
- Bull: 2 titles + 1 IP licensing deal, full NFT sell-through, secondary 5x, MAU 50k, token price appreciation.
- Required sheets / outputs:
- Assumptions - all title launch dates, NFT supply/price, secondary multiples, royalty rates, MAU ramp.
- Title P&L (one tab per title or combined waterfall) - primary NFT revenue, secondary royalties, marketplace fees, token revenue.
- Cost build - headcount (dev, ops, marketing), server/cloud, blockchain gas, marketing/UA.
- Income Statement (consolidated).
- Cash Flow - critical given pre-revenue status and lump-sum NFT drop timing.
- Balance Sheet (simplified).
- KPI dashboard - MAU, NFT sell-through %, secondary volume, royalty revenue, treasury balance.
Frequently asked
Is the Red Door Digital financial model free?+
Yes. The Red Door Digital model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Red Door Digital's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
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