Restream Financial Model
Media/Gaming Startup Financials (Free Excel Download)
Cross-platform multistreaming SaaS that lets creators and organizations broadcast simultaneously to 30+ platforms and manage their audience.
professionals from Deloitte
Used by professionals from
About this model
Restream lets creators and businesses broadcast simultaneously to more than 30 platforms, including YouTube, Twitch, Facebook, and regional services. Its suite includes a browser studio, unified chat, analytics, stream monitoring, scheduling, and compatibility with tools such as Zoom, OBS, vMix, XSplit, and Elgato.
The business is freemium SaaS. Paid self-serve tiers range from $19 monthly for Standard to $299 for Business, while Enterprise is priced on request. Upgrade drivers include branded-stream removal, custom RTMP destinations, studio capabilities, recording time, backup streams, SLA support, and dedicated administration.
Restream reported more than two million registered creators, businesses, and organisations; eight million monthly broadcasts; 600 million views; and seven billion watched minutes monthly. The model should forecast free acquisition, tier conversion, expansion into enterprise, churn, payment processing, cloud delivery, support, and sales costs.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Restream
restream.io
How to build a detailed financial model for Restream
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Restream model - distilled from its pitch deck and publicly available information.
Product & value proposition
- Core: Simultaneous multistreaming to 30+ platforms (YouTube, Twitch, Facebook, local platforms in India, China, South Korea, Japan, Russia, and more).
- Value: Save up to 5x on streaming costs; reach 3x more viewers on average.
- Tool suite: Multistreaming, Restream Studio (browser-based live studio with guest invites), Chat aggregator (real-time chat across platforms), Analytics (demographics, behavior, trends), Monitor (resolution/frame-rate/audio QA per platform), Scheduler (pre-recorded video broadcasting).
- Compatible with Zoom, OBS, vMix, XSplit, Elgato.
Market
- TAM: $100 billion live streaming market.
Revenue model
Freemium subscription with five tiers:
| Plan | Price |
|---|---|
| Free | $0 / forever |
| Standard | $19 / month |
| Professional | $49 / month (highlighted as recommended) |
| Premium | $99 / month |
| Business | $299 / month |
| Enterprise | On request |
Key feature gates driving upgrades: custom RTMP destinations, no Restream branding, Restream Studio PRO, recording duration (6 hrs Standard → 10 hrs Professional), RTMP Pull links, Streaming Amplifier, failsafe stream backup, SLA + 24/7 support. Enterprise has individual ingest servers and dedicated admin portal.
Distribution: Self-serve (direct online). Enterprise via direct sales ("Contact Us"). No reseller/channel mentioned.
Traction & metrics
- Total creator community: growing from Jan 2016 to Aug 2020; hockey-stick curve. No Y-axis values shown.
- Paid subscribers: growing from Jan 2016 to Aug 2020; similar hockey-stick curve, steeper inflection ~2019–2020. No Y-axis values shown.
- Total registered users: 2M+ businesses, organizations & creators.
- Monthly broadcasts: 8M
- Monthly views: 600M
- Monthly watched minutes: 7B
- Notable customers: Microsoft, Salesforce, Google, Logitech, Mastercard, Adobe, Red Hat, AMD, Cisco, Uber, Khan Academy, World Health Organization, Biden-Harris campaign, Reuters, HM Government, Gobierno de México.
Competition / moat
- Moat stated: platform breadth (30+ destinations including local platforms competitors don't support), free tier as top-of-funnel, ecosystem of tools (not just multistreaming), international coverage across 80+ countries.
- Direct competitors: Not named in deck.
- Differentiation: Full tool suite (stream → analyze → engage → monetize) vs. point solutions; local platform coverage in Asia and Eastern Europe.
Team & funding ask / use of funds
- Alexander Khuda, CEO - serial entrepreneur, two startups, one exit; National Technical University of Ukraine (Telecommunications).
- Andrew Surzhynskyi, CTO - full stack / scalable systems; National Technical University of Ukraine (Systems Engineering).
- 50+ total team members.
- Investors: Insight Partners, Kakao Ventures.
Recommended financial model
- Archetype + why: SaaS ARR / freemium funnel model. Revenue is entirely subscription-based with a clear free-to-paid conversion funnel across five discrete price points. The right model tracks registered users → paid conversion → plan-mix → MRR → ARR, with a separate enterprise line.
- Forecast horizon & granularity: 3 years monthly (Year 1–2 monthly, Year 3 annual summary). Deck is a 2020 growth-stage raise; model should project from that base.
- Key drivers & assumptions:
| Driver | Seed value |
|---|---|
| Total registered / community size | 2M+ as of Aug 2020 |
| Paid plan mix (Standard / Professional / Premium / Business / Enterprise) | Professional highlighted as recommended tier |
| Monthly broadcasts | 8M |
| Headcount | 50+ |
- Scenarios (Base / Bull / Bear - which variables flex):
- Base: MoM signup growth tapers from 6% → 2%, paid conversion 4%, blended churn 3%, gross margin 70%.
- Bull: Conversion 6%, churn 2%, enterprise segment accelerates, gross margin 72%.
- Bear: Signup growth slows faster (platform saturation), conversion 2.5%, churn 5%, infrastructure costs elevated (gross margin 62%).
- Key flex variables: paid conversion rate, churn, plan mix (enterprise penetration), MoM signup growth.
- Required sheets / outputs:
- Assumptions - all drivers above with scenario toggle (Base/Bull/Bear)
- Funnel - monthly: total registered users, new signups, free users, paid users (by tier), MoM net adds, churn
- Revenue - MRR by tier, blended ARPU, ARR, YoY growth
- P&L - Revenue, COGS, Gross Profit, S&M, R&D, G&A, EBITDA, Net Income
- Cohort / LTV stub - CAC assumption, LTV, LTV:CAC ratio (placeholder until data available)
- Dashboard - KPI cards: ARR, paid users, ARPU, gross margin %, monthly burn/runway
Frequently asked
Is the Restream financial model free?+
Yes. The Restream model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Restream's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Other Media/Gaming Startup Financial Models
Browse another startup in the same category.
Almost Friday
Almost Friday is a multi-platform comedy/lifestyle media brand built around the "Friday Beers" universe, monetising through apparel, brand partnerships, events, podcasts, and music.
Amagi
Cloud-native SaaS platform for TV/OTT channel creation, distribution, and ad monetization (FAST-focused)
Audoo
IoT + SaaS platform that captures real-time public music performance data and reports it to Performing Rights Organisations (PROs) to enable accurate royalty distribution.
Backbone
Backbone makes a mobile gaming controller (hardware) + unified software platform (Backbone app) that aggregates all game streaming services in one place.
Beacon Pines
Beacon Pines is a cute-and-creepy narrative adventure game set inside a magical storybook, developed by indie studio Hiding Spot Games.
Bear and Breakfast
A management/adventure video game where you play as a bear running a B&B cabin in the woods.
Bioshock
BioShock is a first-person action horror game pitched to a publisher for development funding - a game-development studio deal, not an operating startup.
Button City 2018
Indie narrative adventure game about cute animal kids saving their local arcade, targeting console and PC.
