Scoodle Financial Model
Marketplace Startup Financials (Free Excel Download)
Two-sided marketplace + SaaS subscription platform connecting students with verified educators for Q&A, content, and lesson bookings - "Twitch for educators"
professionals from Deloitte
Used by professionals from
About this model
Scoodle is a platform connecting students with verified educators for questions, learning content, and lesson bookings. Educators build searchable profiles, contribute answers and resources, and use matching tools, while students discover teachers through a marketplace-like learning experience.
The platform deliberately charges no commission on lessons; its primary revenue is a £10-per-month educator subscription billed annually. The deck reported rapid user growth to 150,000 users, 1.5 million student questions answered, and a tutor funnel in which one in five starts a trial.
The model is a SaaS ARR build with marketplace activity as the acquisition engine. New educators, trial starts, paid conversion, monthly price, retention, and upgrades determine recurring revenue, while student engagement supports tutor demand. Tutor acquisition cost, trial conversion, educator churn, and content activity are the main forecasting inputs.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Scoodle
scoodle.co.uk
How to build a detailed financial model for Scoodle
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Scoodle model - distilled from its pitch deck and publicly available information.
Product & value proposition
Three-sided platform: students ask questions / book lessons; educators build profiles, share content, earn from lessons and content royalties.
Key differentiators:
- 0% commission on lesson bookings - educators keep 100% of lesson fees
- SEO-indexed educator profiles (LinkedIn-style discovery)
- TeachRank algorithm (ML-driven student–educator matching)
- Q&A layer (StackOverflow-style; educators answerable and bookable)
Subscription tier for educators (£10/month, billed annually; 3-day free trial):
- Up to 10x more messages, premium search listing, zero fees on lessons, unlimited resources, no ads
Market
- TAM: $5.2 trillion / 2.6 billion users (global education spend)
- SAM: $346.5m / 156 million users
- SOM: £12.5m / 1 million users: "The market will be $200bn in 2 years" (online learning sub-segment, no source cited)
No CAGR figure provided in deck.
Revenue model
Primary: Educator SaaS subscription - £10/month billed annually
- Free tier exists; paid tier unlocks premium features
- 3-day free trial funnel; 1 in 5 new tutors start trials
- 4.7% of new tutors convert to paying users
Scale target: 100k subscribers × £10/month = £12m ARR
Secondary (implied, not explicitly priced):
- Content royalties for educators (mentioned in slide 2; no rate stated)
- No booking commission charged (0% model - platform monetises via subscription only)
No student-side monetisation described beyond implied ad-free premium experience.
Traction & metrics
User growth (quarterly, Google Analytics):
- Apr–Jun: 14,000 users
- Jul–Sep: 20,500 users
- Oct–Dec: 31,500 users
- Jan–Mar: 51,000 users
(~262% cumulative growth over 4 quarters; ~62% QoQ in final quarter)
Pre-seed milestone: grew to 150,000 users, helped students 1.5 million times, revenue generating (growing 10% weekly at time of that round)
Current raise milestone: targets 500k MAUs, £100k MRR, 10,000 education influencers
Revenue:
- 20% weekly revenue growth, Nov–Apr
- Gross revenue line tracking above 10%-weekly target at latest data point
- No absolute revenue figure disclosed
CAC:
- Student CAC: £0.70–£0.90
- Educator CAC: £2.30–£3.20
- Referral uplift: 20% (every 10 downloads → 2 free users)
COVID tailwind: CPMs fell from £1.50 → £0.50 (3x reduction), revenue and MAUs both increased with minimal marketing spend increase.
Unit economics
- Student CAC: £0.70–£0.90
- Educator CAC: £2.30–£3.20
- Subscription ARPU: £10/month (£120/year)
- Trial-to-paid conversion: 4.7% of new tutors
- Trial start rate: 1 in 5 (20%) new tutors
Implied educator funnel: 100 new tutors → 20 start trials → 4.7 convert to paid → £47/month new MRR per 100 tutors acquired at £2.30–£3.20 CAC each = £230–£320 CAC spend → payback ~5–7 months
Competition / moat
Positioning: "LinkedIn created a professional identity. Facebook created a social identity. Scoodle will create the teaching identity."
Differentiation vs implied competitors (Tutorful, Superprof, Chegg, etc.):
- 0% booking commission (vs typical 15–25% on rivals)
- Content + Q&A + booking in one platform
- TeachRank ML algorithm for discovery
- SEO-indexed profiles for organic educator discovery
Named validators: Biz Stone (Twitter/Medium founder, invested); investor base includes ex-Google, Miniclip, Oxford professor
Team & funding ask / use of funds
Team:
- Ismail Jeilani - CEO & Co-founder; ex-Google (digital marketing); ex-PM edtech; ran £400k teaching business; FT top 100 minorities in tech
- Mujavid Bukhari - Co-founder & Data; ex-Google (YouTube, gDocs, Gmail); ex-Codecademy (100k students)
- Imdad Ahad - CTO & Co-founder; ex-UK Government Digital Services; ex-FTSE 100 (BT, BAE, Shell, GE, Accenture); YouTube 500k+ views
- Rasheed Wihaib - Engineer, ex-Shazam & Google
- Hayley Ard - Marketing, ex-Head of Consumer Lifestyle @ Stylus
- Muntasir Syed - Engineer, ex-Haplo (edtech)
- Brad Wallington - Senior Product Designer, ex-Head of Design @ YR Live
Funding history:
- Angel round: £180k → built iOS/Android/web, 25,000 users, joined Oxford Foundry accelerator
- Pre-seed: £680k → 150,000 users, 1.5m student interactions, revenue, team of 6
Current raise:
- Target: £1.2m (£800k committed)
- Use of funds (implied by milestones): learning resources platform, video platform, enhanced ML ranking/matching; growth to 500k MAUs, £100k MRR, 10,000 education influencers
Recommended financial model
Archetype + why: SaaS ARR model with marketplace supply/demand funnel overlay. Revenue is purely subscription-driven (£10/month educator premium); the marketplace layer (lesson bookings, Q&A) is the acquisition and engagement engine, not a revenue line. Model should track educator funnel → trial → paid conversion → ARR, plus student MAU growth as leading indicator of educator demand.
Forecast horizon & granularity: Monthly for 3 years (36 months); Year 1 detailed, Years 2–3 quarterly rollup acceptable. Deck targets are milestone-based, so monthly granularity needed to validate 500k MAU / £100k MRR waypoints.
Key drivers & assumptions:
Supply side (educators):
- New tutors/month: ~500/month at current stage, growing with paid acquisition + referral; scale per budget
- Educator CAC: £2.30–£3.20; blend to £2.75
- Trial start rate: 20% of new tutors
- Trial-to-paid conversion: 4.7% of new tutors (or ~23.5% of trial starters)
- Paid churn rate: 3–5%/month - typical for B2C SaaS at this stage; no deck data
- ARPU: £10/month, billed annually (model as monthly for simplicity)
Demand side (students):
- MAU growth: from ~51k (Jan–Mar quarter-end); implied acceleration to 500k MAU target
- Student CAC: £0.70–£0.90; blend to £0.80
- Referral uplift: 20% of paid installs are organic referral
- Student monetisation: £0 for now
Revenue:
- MRR = paid subscribers × £10
- ARR = MRR × 12
- Target: £100k MRR = 10,000 paid subscribers
- Scale case: £12m ARR = 100,000 subscribers
Costs:
- Marketing / paid acquisition: primary spend line; drives both student and educator CAC
- Headcount: 6 FTE at pre-seed; model incremental hires against milestones
- Infrastructure (hosting/AWS): ~5–8% of revenue at scale; minimal at current stage
- Content royalty payouts: negligible until video platform launches; flag as future cost line
Scenarios (Base / Bull / Bear - which variables flex):
- Bear: Educator CAC £4+, trial conversion 3%, churn 6%/month → slow ARR ramp
- Base: CAC £2.75, conversion 4.7%, churn 4%/month → hits £100k MRR in ~18–24 months post-raise
- Bull: CPMs stay low (COVID tailwind sustained), conversion 7%, churn 2%/month → £100k MRR in 12 months; referral loop kicks in at scale
Required sheets / outputs:
- Assumptions - all drivers with scenario toggle (Base/Bull/Bear)
- Educator Funnel - new tutors → trials → paid converts → active subs (waterfall)
- Student MAU - growth model with paid + organic/referral split
- P&L - MRR/ARR, marketing spend, headcount, infrastructure, net burn
- Cash & Runway - opening cash (raise proceeds), monthly burn, runway months
- KPI Dashboard - MRR, ARR, paid subs, MAU, student CAC, educator CAC, conversion %, churn %
Frequently asked
Is the Scoodle financial model free?+
Yes. The Scoodle model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Scoodle's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Other Marketplace Startup Financial Models
Browse another startup in the same category.
Acquco
Amazon brand aggregator - acquires third-party Amazon seller businesses at attractive multiples, then scales them via proprietary growth playbooks and technology.
Arive
Premium q-commerce app delivering lifestyle and branded products in under 30 minutes across German cities.
Audience Town
Vertical data and advertising platform targeting home movers across the entire home journey - pre-move through post-move.
AudioMob
Non-intrusive in-game audio ad platform bridging music/brand advertisers to mobile game publishers.
Authoritive
Two-way messaging platform that turns creator expertise into scalable, push-delivered learning experiences via SMS/WhatsApp.
Avo
Building amenity and office perk platform delivering same-day grocery/pantry/goods to residential and commercial tenants via a white-label marketplace.
beehiiv
Newsletter platform for creators to build, grow, and monetize email audiences - SaaS subscription + native ad network revenue.
Borzo
Global same-day logistics marketplace connecting B2B merchants with crowdsourced couriers for last-mile delivery
