Vaayu Financial Model
Climate/Energy Startup Financials (Free Excel Download)
Automated carbon accounting SaaS for retailers - tracks and cuts carbon in real-time at the transaction level.
professionals from Deloitte
Used by professionals from
About this model
Vaayu provides retail-focused carbon software that calculates emissions for individual transactions and across modules such as delivery, packaging, operations, products, logistics, and travel. Its dashboard identifies reduction actions and connects retailers to third-party offset or removal providers for residual emissions.
The company targets retail brands with a modular SaaS proposition; the deck shows customers including Missoma, Organic Basics, and Armedangels but discloses no ARR or pricing. Consumer demand for sustainable products is the market backdrop, while the company targets one gigaton of carbon reduction by 2030.
The model should forecast retailer cohorts, ACV, modules per customer, churn, and expansion as brands adopt the full suite. Add a distinct schedule for offset or removal brokerage GMV and take rate, while product, customer-success, sales, and data costs feed a SaaS P&L and runway plan.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Vaayu
vaayu.tech
How to build a detailed financial model for Vaayu
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Vaayu model - distilled from its pitch deck and publicly available information.
Product & value proposition
- Automated carbon footprint calculation per retail transaction.
- Integrates with point-of-sale systems; retailers select modules: last-mile delivery, packaging, operations, website, product, inbound logistics, business travel & commute.
- Real-time dashboard showing emissions by category (Scopes-style breakdown) with an area chart over time.
- Identifies carbon reduction measures; connects to third-party offset/removal providers for unavoidable emissions.
- Positioned as "world's first automated carbon software" for retail.
Market
- No explicit TAM/SAM/SOM figures in deck.
- Demand-side signals cited:
- 72% of 6,000 surveyed consumers (North America, Europe, Asia) buy more environmentally friendly products vs. five years ago; 81% expect to buy more over next five years.
- >50% of CPG growth 2015–2019 came from products marketed as sustainable.
- Bill Gates: climate tech will produce 8–10 Teslas, a Google, an Amazon, and a Microsoft.
- Impact target: 1 gigaton of carbon reduced by 2030; equivalent to Germany + France annual emissions combined.
Revenue model
- Not explicitly stated in deck.
- Product structure implies B2B SaaS subscription: modular platform sold to retail brands; each retailer selects relevant emissions modules. Comparable carbon SaaS peers (Watershed, Normative, Plan A) price on subscription tiers by emissions scope / employee count / revenue band.
- Offsetting/removal brokerage could generate a take-rate or referral fee, given explicit mention of connecting to third-party offset providers.
Traction & metrics
- Named live customers: Missoma, Organic Basics, Armedangels - all European fashion/apparel brands.
- Dashboard screenshot dated Aug–Dec 2021 with sample KPIs: 321.23 kg CO₂e, 7.99 kg CO₂e, 50.00 t CO₂e, sustainability score 50/100 - these appear to be demo/illustrative values, not company-level traction metrics.
- No ARR, MRR, customer count, growth rate, or churn figures in deck.
Competition / moat
- Moat claimed: deep retail domain expertise (team backgrounds span retail, tech, climate science); real-time transaction-level granularity vs. annual manual calculations.
- No competitive landscape slide.
- Competitors not named.
Team & funding ask / use of funds
- Co-Founder & CEO: Namrata Sandhu.
- Co-Founder & CTO: Luca Schmid.
- Team prior experience: Babbel, Ted Baker, Bally, Sennder, Visual Meta, Marie Claire, Mercedes-Benz.io, Green Delta, Carbon Instead, Propeller, People Tree, Truly Conscious Clothing, TERI, Michael Kors.
Recommended financial model
- Archetype + why: B2B SaaS ARR model. Revenue is recurring subscription tied to retailer accounts; modular add-ons map naturally to seat/module-based expansion. Carbon offset brokerage layered as a secondary revenue line.
- Forecast horizon & granularity: 3 years monthly (Years 1–2) then annual (Year 3); monthly granularity needed to model sales ramp and churn.
- Key drivers & assumptions:
- New logos signed per month
- Average contract value (ACV) per retailer
- Modules per customer (upsell rate)
- Gross logo churn (annual)
- Net revenue retention
- Offset/removal GMV take-rate
- Headcount plan - sales, CS, engineering
- Gross margin
- CAC
- LTV
- Scenarios (Base / Bull / Bear - which variables flex):
- Bear: slow logo acquisition (1/month), high churn (20%), no offset revenue.
- Base: 2–3 logos/month ramp, 12% churn, offset take-rate 10%.
- Bull: 4+ logos/month, 8% churn, upsell to full module suite, offset GMV scales with customer base.
- Required sheets / outputs:
- Assumptions - all drivers in one place with scenario toggle.
- Revenue - ARR waterfall (new, expansion, churn), MRR bridge, offset revenue.
- P&L - gross profit, S&M, R&D, G&A, EBITDA.
- Headcount - by function, linked to opex.
- Cash & Runway - burn rate, cash balance, months of runway.
- Unit Economics - CAC, LTV, LTV:CAC, payback period.
- Dashboard - KPI summary, ARR chart, burn chart.
Frequently asked
Is the Vaayu financial model free?+
Yes. The Vaayu model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Vaayu's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Other Climate/Energy Startup Financial Models
Browse another startup in the same category.
Abatable
Robo-advisor platform for sourcing and managing high-quality carbon removal offsets, targeting asset managers.
Bower
Mobile app that rewards consumers for scanning and recycling consumer packaging at existing bins, monetised by CPG brand subscriptions and consumer data.
Bramble Energy
UK deep-tech company commercialising a PCB-based hydrogen fuel cell stack (PCBFC™) for portable power and mobility applications.
Cervest
AI-powered Climate Intelligence platform that quantifies physical climate risk at the asset level, delivered as a freemium SaaS product.
Clockworks Analytics
B2B SaaS platform providing automated fault-detection and diagnostics (FDD) analytics for commercial and institutional building portfolios.
Dandelion Energy
Dandelion Energy installs residential geothermal heat pump systems (ground-source HVAC) with in-house financing, targeting US homeowners on fossil-fuel heating.
Emitwise
B2B SaaS platform automating corporate carbon footprint tracking, reporting, and reduction using machine learning.
Fisker
Fisker is an asset-light, design-led EV company merging with Spartan Energy Acquisition Corp. in a SPAC transaction to fund the launch of the Fisker Ocean SUV.
