Youreka Financial Model
AI/ML Startup Financials (Free Excel Download)
Salesforce-native no-code digital assistant platform for frontline workers (smart forms, guided procedures, AI/AR augmentation)
professionals from Deloitte
Used by professionals from
About this model
Youreka provides knowledge and guidance tools for frontline teams, using AI to help people access the right information while working through customer-service and operational processes. The enterprise platform turns repeatable expertise into structured workflows, guidance, and searchable resources.
Customers can land in one agent or team workflow and expand across users, departments, and service operations. Its subscription value depends on daily adoption, workflow coverage, retained engagement, and the cost of AI-enabled delivery and knowledge maintenance.
The model builds ARR from customer logos, users, pricing, expansion, and churn. It tracks activation and workflow usage, then incorporates AI and hosting costs, gross margin, sales productivity, customer-success and product headcount, operating cash flow, cash burn, and runway.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Youreka
youreka.io
How to build a detailed financial model for Youreka
A complete walkthrough of the business, drivers, and assumptions behind the downloadable Youreka model - distilled from its pitch deck and publicly available information.
Product & value proposition
Three-layer product stack:
- Smart Forms - digitize complex data capture; works offline/online
- Smart Procedures - guided instructions with complex conditional logic
- Smart Assistance - machine assist via AR/AI, next-best-action recommendations
100% Salesforce-native; no-code build + deploy cycle (Build → Guide → Connect → Learn & Recommend). Deployed as a complementary layer on top of Salesforce Field Service - handles "Execute & Amplify" layer while Salesforce FSL handles scheduling/dispatch/back-office.
Target user: field technicians, health workers, safety inspectors, public-sector field staff across Health & Life Sciences, Utilities, Oil & Gas, Public Sector, Manufacturing.
Market
Youreka positions at the intersection of five adjacent markets:
- Low Code App Dev: $13B @ 31% CAGR (~40% Mobile) (Source: Verified Market Research)
- Smart Virtual Assistants: $4.8B @ 22% CAGR (Source: Markets and Markets)
- Connected Worker: $3.4B @ 20% CAGR (Source: Polaris Market Research)
- Field Service Management: $9B (Source: ServiceMax)
- Form Automation: $10B @ 18% CAGR (Source: Research & Markets)
No explicit TAM/SAM/SOM dollar figure for Youreka's combined addressable market is stated. No SOM derivation in deck.
Revenue model
- SaaS ARR model; distributed via Salesforce AppExchange (ISV channel)
- Customers are Salesforce Field Service users - land inside existing Salesforce platform commitments
- ARR per customer is redacted in all four use-case examples; no per-seat or per-user pricing disclosed
- Implied enterprise deal sizes given customer logos (Shell, P&G, Volvo, Dominion Energy, Duke Health, TSA) - likely $50K–$500K+ ACV
- Revenue likely structured as: platform/subscription fee + optional professional services for onboarding
Traction & metrics
- 300% YoY ARR Growth - no base ARR figure given
- "More than doubled revenue every year for the past 3 years" - implies consistent 2x+ growth pre-Q1 2021; the 300% claim on slide 2 is the most recent headline
- Top 2% of all ISV partners on Salesforce AppExchange
- #1 Salesforce-native Smart Mobile Forms App
- 1 of only 2 ISVs helping Salesforce design the future of Salesforce Mobile
- Named enterprise customers across 5 verticals: Duke Health, IQVIA, Dominion Energy, Scottish Water, Shell, Tallgrass Energy, TSA, State Government Victoria, Arizona Dept of Health, Volvo, P&G, Gulfstream
- Representative deployments: 800 nurses (Health Insurance Co), 900 junior resources upskilled (P&G), 150 workers initial (Major Public Utility), 7K health workers (UK Gov/IQVIA COVID)
Competition / moat
Competitive positioning - Youreka vs:
- Low Code Mobile App Dev Players
- Other Dynamic Forms Players
- Mobile AR/AI Point Solutions
- Mobile App Wrappers
- Custom Mobile App Build
Youreka claims to be the only solution combining all of: 100% Salesforce Native, runs anywhere (mobile/web/offline), no-code configuration, smart mobile forms, guided procedures, next-best-action/AI/AR, analytics & workflow, industry templates, and enterprise scale.
Moat sources: deep Salesforce platform integration (100% native → no integration tax), AppExchange distribution, co-design relationship with Salesforce Mobile roadmap, industry templates as switching-cost layer.
Team & funding ask / use of funds
Team:
- Bill Karpovich, CEO - 25 years building enterprise cloud businesses; drove $550M sale to Vista Equity; led $1.5B IaaS+PaaS cloud business; EY Entrepreneur of the Year
- Greg Denicola, CFO - Broadwing, Marriott background
- Ken Cavallon, CMO - Microsoft, DocuSign, Conga background
- Dan Bergner, Founder & Chief Product Officer - 12 years product development on Salesforce
- Tom Boosinger, Founder & Sales Leadership - Synaptic Advisors, USi
- Mike Boosinger, SVP Success & Services - 20 years service & success experience
- Shaun Goebel, Sr Dir HR - Inovalon, U.S. Navy
Recommended financial model
Archetype + why: SaaS ARR model with enterprise cohort build-up. Youreka is a pure-play B2B SaaS ISV on Salesforce. Revenue is ARR-driven, customer count and ACV are the primary levers. No marketplace GMV, no transactional/usage layer evident. Enterprise deal motion (named logos, multi-hundred-worker deployments) suggests low volume / high ACV cohorts.
Forecast horizon & granularity: 3 years monthly (Q1 2021 → Q4 2023), with annual summary. Monthly cadence needed to model the sales cycle lag between bookings and revenue recognition.
Key drivers & assumptions:
| Driver | Seed value |
|---|---|
| ARR growth rate (YoY) | 300% for most recent year; "2x+ every year for 3 years" |
| Starting ARR (Q1 2021) | Unknown - not in deck |
| Verticals in model | Health & Life Sciences, Utilities, Oil & Gas, Public Sector, Manufacturing |
Scenarios (Base / Bull / Bear - which variables flex):
- Base: ARR growth decelerates from 300% → 150% → 80% as company scales; NRR 115%; ACV $100K
- Bull: Growth stays elevated (300% → 200% → 120%) via Salesforce co-sell acceleration; NRR 125%; ACV expansion to $150K
- Bear: Growth slows sharply (300% → 80% → 40%) due to sales capacity constraints or Salesforce ecosystem dependency risk; NRR 105%; higher churn
Required sheets / outputs:
- Assumptions - all drivers above, with scenario toggle (Base/Bull/Bear)
- ARR Bridge - beginning ARR, new ARR, expansion ARR, churn ARR, ending ARR (monthly)
- Customer Cohorts - new logos per quarter, ACV, expansion over time
- P&L - Revenue (ARR → recognized revenue), COGS, Gross Profit, S&M, R&D, G&A, EBITDA, Net Income
- Headcount - by function (Sales, CS, R&D, G&A); drives opex
- Cash Flow & Runway - given Series A raise context; model burn and months of runway
- SaaS KPIs summary - ARR, MRR, NRR, LTV/CAC (estimated), CAC payback months, Rule of 40
- Dashboard - KPI cards + ARR growth chart + cohort waterfall
Frequently asked
Is the Youreka financial model free?+
Yes. The Youreka model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Youreka's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
Need help finding your model? You’ll find me in the Finamodel app!
Other AI/ML Startup Financial Models
Browse another startup in the same category.
AI Rudder
AI Rudder provides multi-lingual conversational AI for B2C customer engagement - automating outbound and inbound voice/chat interactions at scale.
Aisera
AI Service Experience platform that automates IT, HR, and customer service workflows via conversational AI and automation.
Amberscript
AI + human hybrid transcription and subtitling platform targeting B2B customers in Europe
Apheris
Privacy-preserving federated ML platform enabling enterprises to train AI on distributed data without sharing raw data.
Arcane
AI copilot for marketing teams that automates data analysis, reporting, and repeatable tasks via a chat interface and scheduled workflows.
Artisan
AI-powered "digital workers" (branded Artisans) that autonomously perform role-specific tasks - starting with outbound sales - and are delivered as SaaS subscriptions.
Artisan Series A
AI-native B2B SaaS platform consolidating the enterprise software stack with human-like "Artisan" AI employees that automate role-specific workflows
Bigblue
Tech-enabled e-commerce fulfillment platform for European D2C brands - "Amazon-standard" delivery without Amazon.
