Ecommerce Financial Model Templates
Free ecommerce and direct-to-consumer (DTC) financial model templates in Excel - traffic conversion, average order value, cohort retention, and blended ROAS. Built for Shopify brands, multichannel sellers, and retail stores.
9 free Excel templates in Ecommerce - free download with email signup.
E-Commerce Unit Economics
P&L model for e-commerce business with CAC, LTV, gross margin, and unit economics.
Ecommerce Forecast
18-month ecommerce forecast: traffic, conversion, AOV, contribution margin.
Subscription Box Economics
Model recurring revenue, churn, customer acquisition, and fulfillment costs for a subscription service.
Retail Store Model
Plan and value a retail-store chain using new stores, customer traffic, sales, inventory, and operating costs.
Bookstore Group Model
Plan and value an independent bookstore chain using foot traffic, basket size, inventory turns, cafe sales, and a DCF.
Grocery Store Chain Model
Plan and value a supermarket chain using department sales per square foot, inventory shrinkage, gross margins, and a DCF.
Florist Model
Plan and value a retail florist and event design studio using daily orders, holiday peaks, flower waste rates, and a DCF.
Hardware Store Model
Plan and value an independent hardware store using DIY retail foot traffic, contractor trade accounts, inventory turns, and a DCF.
Bike Shop Model
Plan and value an independent bike shop using pre-season bicycle orders, supplier tier discounts, service labor, and a DCF.
Frequently asked
Are these templates really free to download?+
Yes. Every template is a free Excel download with live formulas after email signup. No credit card or paywall is required. Click any template, enter your email, download the .xlsx file, and open it in Excel, Google Sheets, or LibreOffice.
How do ecommerce models forecast revenue?+
Revenue is built bottom-up from paid and organic traffic, store conversion rate, average order value (AOV), and customer reorder rates by cohort, netted against returns and discounts.
Does the model account for inventory and working capital?+
Yes. The ecommerce forecast models include inventory lead times, minimum order quantities (MOQs), safety stock, and payment terms to show exact working capital cash requirements.
Can I edit the models after downloading?+
Yes. The free downloads are unlocked Excel workbooks with live formulas, no macros, and no password protection. You can change assumptions, add rows, relabel line items, and adapt the structure.
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