ATAttentive Financial Model
Consumer/DTC Startup Financials (Free Excel Download)
B2B SMS / mobile marketing SaaS for e-commerce and retail brands.
professionals from Deloitte
Used by professionals from
About this model
Attentive is a B2B SMS and mobile-marketing platform for e-commerce and retail brands. It helps marketers collect opt-ins, automate messages, segment audiences, and measure mobile-driven revenue through a dedicated communication channel.
The business is subscription SaaS for brands that need compliant, high-volume customer messaging. Its economics grow with customer adoption, message volume, marketing-program expansion, and the value brands attribute to SMS conversion.
The model is SaaS ARR with usage. Brand customers, platform fees, subscribers, messages, volume pricing, expansion, and churn build revenue. Messaging costs, sales productivity, deliverability, and retention drive gross margin.
A turnkey financial model
Live formulas, no hardcoded values
Outputs are driven by live formulas, so the workbook updates from its assumptions instead of relying on hardcoded results.
All assumptions in one tab
Inputs are clearly marked in the Assumptions tab and separated from calculations, making it clear what to change and what to leave intact.
Statements always balancing
For integrated-statement models, the balance sheet, cash flow, and supporting schedules tie through properly.
Distinct schedules for clarity
Debt, working capital, taxes, and cash flow can get messy quickly. We group calculations in clear schedules, not across disconnected tabs.
No hidden macros or external links
There are no unexplained external workbook links or macros to undermine auditability or portability.
Changes flow through the model
Update a key driver and see the impact carry through the forecast, financing, and return outputs. We never use hardcoded numbers in formulas.
About Attentive
How to build a detailed financial model for Attentive
An investor-ready, fully editable Excel model with live formulas, built from Attentive's pitch deck and publicly available information and formatted to investment-banking standards.
The downloadable sample follows a standard startup-model structure and is ready to review in Excel.
Frequently asked
Is the Attentive financial model free?+
Yes. The Attentive model is a free Excel (.xlsx) download with live formulas. Sign up with your email and the workbook is yours to keep, review, and edit.
What's included in the model?+
A 5-year monthly forecast with P&L, cash flow and runway, valuation (exit multiple plus a DCF cross-check), MOIC/IRR returns, and unit economics, with live formulas throughout.
How was this model built?+
It was built from Attentive's pitch deck and publicly available information, then structured to investment-banking standards as a fully editable Excel model.
Can I change the assumptions?+
Yes. You can change assumptions and the live formulas will recalculate in the downloadable Excel model.
Have more financial modelling questions? Contact us
Created by ex-finance professionals
Hey, I’m Alex and I created Finamodel.
Over my years in the finance industry I kept building the same models over and over again. Same structure, same assumptions, different logo. So I started building frameworks to turn them into clean, reusable templates.
Every model here is one I’d actually use for a client, and I personally vet each one before it goes up.
I’m not an expert in every industry, but I’ve built enough models to know what belongs in one. And when something is completely foreign to me, I reach out to my network for experts to work on our models with us.
Having a template library on hand cuts a first build from hours to minutes.
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